OSEBX1,423.56+0.84%
EQNR284.60+4.20%
DNB198.35-1.15%
MOWI172.80+0.45%
Brent$71.24-0.32%
EUR/USD1.0824-0.14%
DXY104.18+0.08%
INDICATIVE · SAMPLE DATA
ADTR$0.0058

Adtraction Group AB

Advertising & MarketingVerified

Adtraction Group AB exhibits a weak capital structure and liquidity position, with a market price of 0.0002 SEK and a market cap of 3071.43 SEK. The company has no long-term debt, but its cash and equivalents amount to 93,616,000 SEK, which is relatively low compared to its total assets of 534,947,000 SEK. The company's price-to-book and price-to-tangible-book ratios are both zero, indicating a significant undervaluation relative to its book value. Profitability metrics are negative, with a return on equity of -0.023 and a return on assets of -0.0128. The company reported a net loss of 6,837,000 SEK and an operating loss of 6,964,000 SEK. These figures are below the industry median for profitability metrics, suggesting that the company is underperforming relative to its peers. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases the company's exposure to market-specific risks. The company's operating cash flow is negative at -1,098,000 SEK, and its free cash flow is also negative at -8,754,000 SEK, indicating that the company is not generating sufficient cash to sustain operations without external financing. The company's growth trajectory is uncertain, with a net loss in the most recent fiscal year and a negative EPS estimate of -0.46 SEK. The company's revenue of 276,629,000 SEK is relatively stable, but the negative operating and net income suggest that the company is not growing profitably. The company's capital expenditure of -1,829,000 SEK indicates a reduction in investment in physical assets, which may affect long-term growth prospects. Risk factors include low liquidity and the potential for dilution, although no immediate filing-based liquidity or dilution flags were detected. The company's debt-to-equity ratio is zero, indicating no leverage, but this also suggests a lack of financial flexibility. The company's current ratio of 1.38 indicates that it has sufficient current assets to cover its current liabilities, but this is a marginal position. Recent events include a negative EPS estimate of -0.46 SEK, which is slightly better than the last actual EPS of -0.50 SEK. Analysts have issued one "buy" recommendation and no "strong buy" or "sell" recommendations, indicating a cautious outlook. The company's financial performance and market position suggest that it is in a challenging phase, with limited analyst confidence in its near-term prospects.

30-day price · ADTR+5.50 (+17.0%)
Low$31.00High$39.90Close$37.90As of16 May, 00:00 UTC
Profile
CompanyAdtraction Group AB
TickerADTR.ST
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Adtraction Group AB operates in the advertising and marketing industry, providing digital marketing solutions and services to clients seeking to enhance their online presence and performance.

Classification. Adtraction Group AB is classified under the Consumer Cyclicals economic sector, specifically in the Cyclical Consumer Services business sector, with a high confidence level of 0.92.

Adtraction Group AB exhibits a weak capital structure and liquidity position, with a market price of 0.0002 SEK and a market cap of 3071.43 SEK. The company has no long-term debt, but its cash and equivalents amount to 93,616,000 SEK, which is relatively low compared to its total assets of 534,947,000 SEK. The company's price-to-book and price-to-tangible-book ratios are both zero, indicating a significant undervaluation relative to its book value. Profitability metrics are negative, with a return on equity of -0.023 and a return on assets of -0.0128. The company reported a net loss of 6,837,000 SEK and an operating loss of 6,964,000 SEK. These figures are below the industry median for profitability metrics, suggesting that the company is underperforming relative to its peers. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases the company's exposure to market-specific risks. The company's operating cash flow is negative at -1,098,000 SEK, and its free cash flow is also negative at -8,754,000 SEK, indicating that the company is not generating sufficient cash to sustain operations without external financing. The company's growth trajectory is uncertain, with a net loss in the most recent fiscal year and a negative EPS estimate of -0.46 SEK. The company's revenue of 276,629,000 SEK is relatively stable, but the negative operating and net income suggest that the company is not growing profitably. The company's capital expenditure of -1,829,000 SEK indicates a reduction in investment in physical assets, which may affect long-term growth prospects. Risk factors include low liquidity and the potential for dilution, although no immediate filing-based liquidity or dilution flags were detected. The company's debt-to-equity ratio is zero, indicating no leverage, but this also suggests a lack of financial flexibility. The company's current ratio of 1.38 indicates that it has sufficient current assets to cover its current liabilities, but this is a marginal position. Recent events include a negative EPS estimate of -0.46 SEK, which is slightly better than the last actual EPS of -0.50 SEK. Analysts have issued one "buy" recommendation and no "strong buy" or "sell" recommendations, indicating a cautious outlook. The company's financial performance and market position suggest that it is in a challenging phase, with limited analyst confidence in its near-term prospects.
Key takeaways
  • Adtraction Group AB is currently unprofitable, with a net loss and negative operating income.
  • The company's liquidity position is weak, with a low market price and a market cap that is significantly below its book value.
  • The company's revenue is concentrated in a single business segment, increasing its exposure to market-specific risks.
  • Analysts have issued a cautious outlook, with one "buy" recommendation and no "strong buy" or "sell" recommendations.
  • The company's capital expenditure is negative, indicating a reduction in investment in physical assets.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencySEK
Revenue$276.6M
Gross profit$53.5M
Operating income-$7.0M
Net income-$6.8M
R&D
SG&A
D&A
SBC
Operating cash flow-$1.1M
CapEx-$1.8M
Free cash flow-$8.8M
Total assets$534.9M
Total liabilities$238.1M
Total equity$296.8M
Cash & equivalents$93.6M
Long-term debt$0.00
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY-4$698.3M$26.6M$19.2M$15.4M
FY-3$925.7M$24.6M$20.0M$33.3M
FY-2$1.34B$7.0M-$1.3M$55.9M
FY-1$1.20B-$19.0M-$13.0M$19.8M
FY0$1.19B-$16.5M-$19.9M$16.5M
PeriodGross %Op %Net %FCF %
FY-4
FY-3
FY-2
FY-1
FY0
PeriodAssetsEquityCashDebt
FY-4$351.2M$125.2M$140.9M
FY-3$381.2M$150.9M$142.0M
FY-2$619.4M$311.3M$116.0M
FY-1$591.1M$276.5M$107.1M
FY0$536.3M$210.4M$123.5M
PeriodOCFCapExFCFSBC
FY-4$46.4M-$127.7k$15.4M
FY-3$38.2M-$242.0k$33.3M
FY-2$66.4M-$468.5k$55.9M
FY-1$52.2M-$2.6M$19.8M
FY0$68.8M-$67.8k$16.5M
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ-7$276.6M-$7.0M-$6.8M-$8.8M
FQ-6$291.8M-$4.8M-$5.3M$10.3M
FQ-5$344.3M-$32.8k-$1.2M$903.8k
FQ-4$282.2M-$7.2M-$7.6M$9.6M
FQ-3$263.8M-$7.9M-$8.1M-$7.1M
FQ-2$285.9M-$5.8M-$6.1M$28.2M
FQ0$314.7M
PeriodGross %Op %Net %FCF %
FQ-7
FQ-6
FQ-5
FQ-4
FQ-3
FQ-2
FQ0
PeriodAssetsEquityCashDebt
FQ-7$534.9M$296.8M$93.6M
FQ-6$544.0M$290.7M$114.8M
FQ-5$591.1M$276.5M$107.1M
FQ-4$511.5M$256.8M$129.3M
FQ-3$473.0M$236.9M$100.6M
FQ-2$470.6M$228.6M$115.1M
FQ0$208.0M
PeriodOCFCapExFCFSBC
FQ-7-$1.1M-$1.8M-$8.8M
FQ-6$21.7M-$2.6M$10.3M
FQ-5$52.2M-$2.6M$903.8k
FQ-4$25.7M-$33.0k$9.6M
FQ-3$12.8M-$33.0k-$7.1M
FQ-2$28.7k-$60.00$28.2M
FQ0$11.5M$0.00
Valuation
Market price$0.00
Market cap$3.1k
Enterprise value-$93.6M
P/E
Reported non-GAAP P/E
EV/Revenue-0.3
EV/Op income
EV/OCF
P/B0.0
P/Tangible book0.0
Tangible book$296.8M
Net cash$93.6M
Current ratio1.4
Debt/Equity0.0
ROA-1.3%
ROE-2.3%
Cash conversion16.0%
CapEx/Revenue-0.7%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 239 companies
MetricADTRActivity
Op margin-2.5%3.6% medp25 -1.9% · p75 9.8%bottom quartile
Net margin-2.5%2.3% medp25 -2.8% · p75 7.5%below median
Gross margin19.3%33.3% medp25 17.9% · p75 54.3%below median
CapEx / revenue-0.7%-1.2% medp25 -4.0% · p75 -0.4%above median
Debt / equity0.0%22.8% medp25 2.9% · p75 58.3%bottom quartile
Observations
IR observations
Mean recommendation2.00 (1=strong buy, 5=strong sell)
Strong-buy count0.00
Buy count1.00
Hold count0.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate-0.46 SEK
Last actual EPS-0.50 SEK
Mean revenue estimate1,283,000,000 SEK
Last actual revenue1,187,063,000 SEK
Mean EBIT estimate-1,000,000 SEK
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-17 00:03 UTC#4eabc95c
Market quoteclose SEK 0.00 · shares 0.02B diluted
no public URL
2026-05-17 00:04 UTC#83dbfc01
Source: analysis-pipeline (hybrid)Generated: 2026-05-27 06:42 UTCJob: 2d010455