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INDICATIVE · SAMPLE DATA
PLNT$51.3659

Planet Fitness Inc

Leisure & RecreationVerified

Planet Fitness has a liquidity position that is medium in risk, with a current ratio of 2.11 and free cash flow of $215.23 million, indicating the company can cover short-term obligations. However, the company's capital structure is heavily leveraged, with long-term debt of $2.48 billion and a negative total equity of $482.78 million, resulting in a debt-to-equity ratio of -5.14. The company's operating cash flow of $418.42 million supports its capital expenditures of $163.67 million, but the negative net cash position raises concerns about long-term solvency. Profitability metrics show mixed results. The company's return on assets (ROA) is 7.06%, which is relatively strong for the Leisure & Recreation industry, but its return on equity (ROE) is negative at -45.38%, largely due to the negative equity position. The operating margin is 29.82% (calculated from operating income of $394.68 million on revenue of $1.32 billion), which is above the industry median for similar service-based businesses. Geographically, Planet Fitness is heavily concentrated in the United States, with all revenue derived from domestic operations. The company operates in a single business segment, which limits diversification and exposes it to regional economic fluctuations. There are no disclosed international operations or revenue from other business lines. The company's growth trajectory is positive, with revenue of $1.32 billion in the latest period. Analysts project a mean price target of $68.34, suggesting a potential upside of 33.1% from the current market price of $51.36. The company's price-to-earnings ratio of 18.61 is in line with industry averages, but the EV/EBITDA of 15.75 is slightly above the median for the Leisure & Recreation sector. Risk factors include the company's high leverage and negative equity, which could lead to financial distress if cash flows decline. The risk assessment indicates a low probability of dilution, but the negative net cash position and high debt-to-equity ratio suggest potential refinancing risks. The company has not disclosed any recent share issuance or dilution events, and the diluted shares outstanding are equal to the basic shares, indicating no near-term dilution pressure. Recent events include the release of the latest financial snapshot, which shows strong operating cash flow and free cash flow. There are no disclosed regulatory or legal issues in the latest filings, and the company's credit risk is moderate given its ability to generate consistent cash flows. The company's liquidity risk is medium, as it has sufficient short-term liquidity but faces long-term debt obligations that could strain its financial position if not managed effectively.

30-day price · PLNT-18.19 (-25.9%)
Low$37.03High$75.19Close$52.05As of22 May, 00:00 UTC
Profile
CompanyPlanet Fitness Inc
TickerPLNT.K
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryLeisure & Recreation
AI analysis

Business. Planet Fitness Inc operates a chain of low-cost, no-frills fitness centers in the United States, generating revenue primarily through membership fees and retail sales of fitness-related products.

Classification. Planet Fitness is classified under the Leisure & Recreation industry within the Cyclical Consumer Services business sector, with a high confidence level of 0.92 based on verified market data.

Planet Fitness has a liquidity position that is medium in risk, with a current ratio of 2.11 and free cash flow of $215.23 million, indicating the company can cover short-term obligations. However, the company's capital structure is heavily leveraged, with long-term debt of $2.48 billion and a negative total equity of $482.78 million, resulting in a debt-to-equity ratio of -5.14. The company's operating cash flow of $418.42 million supports its capital expenditures of $163.67 million, but the negative net cash position raises concerns about long-term solvency. Profitability metrics show mixed results. The company's return on assets (ROA) is 7.06%, which is relatively strong for the Leisure & Recreation industry, but its return on equity (ROE) is negative at -45.38%, largely due to the negative equity position. The operating margin is 29.82% (calculated from operating income of $394.68 million on revenue of $1.32 billion), which is above the industry median for similar service-based businesses. Geographically, Planet Fitness is heavily concentrated in the United States, with all revenue derived from domestic operations. The company operates in a single business segment, which limits diversification and exposes it to regional economic fluctuations. There are no disclosed international operations or revenue from other business lines. The company's growth trajectory is positive, with revenue of $1.32 billion in the latest period. Analysts project a mean price target of $68.34, suggesting a potential upside of 33.1% from the current market price of $51.36. The company's price-to-earnings ratio of 18.61 is in line with industry averages, but the EV/EBITDA of 15.75 is slightly above the median for the Leisure & Recreation sector. Risk factors include the company's high leverage and negative equity, which could lead to financial distress if cash flows decline. The risk assessment indicates a low probability of dilution, but the negative net cash position and high debt-to-equity ratio suggest potential refinancing risks. The company has not disclosed any recent share issuance or dilution events, and the diluted shares outstanding are equal to the basic shares, indicating no near-term dilution pressure. Recent events include the release of the latest financial snapshot, which shows strong operating cash flow and free cash flow. There are no disclosed regulatory or legal issues in the latest filings, and the company's credit risk is moderate given its ability to generate consistent cash flows. The company's liquidity risk is medium, as it has sufficient short-term liquidity but faces long-term debt obligations that could strain its financial position if not managed effectively.
Key takeaways
  • Planet Fitness has strong operating cash flow but is highly leveraged with a negative equity position.
  • The company's return on assets is strong, but its return on equity is negative due to the negative equity.
  • The company is geographically concentrated in the United States and operates in a single business segment.
  • Analysts project a potential upside of 33.1% from the current market price.
  • The company's liquidity risk is medium, and the probability of dilution is low.
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  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$1.32B
Gross profit$687.7M
Operating income$394.7M
Net income$219.1M
R&D
SG&A
D&A
SBC
Operating cash flow$418.4M
CapEx-$163.7M
Free cash flow$215.2M
Total assets$3.10B
Total liabilities$3.59B
Total equity-$482.8M
Cash & equivalents$345.7M
Long-term debt$2.48B
Valuation
Market price$51.36
Market cap$4.08B
Enterprise value$6.22B
P/E18.6
Reported non-GAAP P/E
EV/Revenue4.7
EV/Op income15.8
EV/OCF14.8
P/B
P/Tangible book
Tangible book-$482.8M
Net cash-$2.14B
Current ratio2.1
Debt/Equity-5.1
ROA7.1%
ROE-45.4%
Cash conversion1.9%
CapEx/Revenue-12.4%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Leisure & Recreation · cohort 216 companies
MetricPLNTActivity
Op margin29.8%5.0% medp25 -3.7% · p75 17.3%top quartile
Net margin16.5%3.4% medp25 -5.5% · p75 12.4%top quartile
Gross margin51.9%35.8% medp25 15.8% · p75 59.0%above median
CapEx / revenue-12.4%-6.2% medp25 -16.6% · p75 -2.3%below median
Debt / equity-514.0%36.5% medp25 6.1% · p75 114.3%bottom quartile
Recent coverage
Observations
IR observations
Mean price target68.34 USD
Median price target64.00 USD
High price target133.00 USD
Low price target45.00 USD
Mean recommendation2.10 (1=strong buy, 5=strong sell)
Strong-buy count5.00
Buy count9.00
Hold count7.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate3.20 USD
Last actual EPS3.07 USD
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-23 00:53 UTC#750e9fd0
Market quoteclose USD 45.84 · shares 0.08B diluted
no public URL
2026-05-23 00:54 UTC#b3696e17
Source: analysis-pipeline (hybrid)Generated: 2026-05-29 00:10 UTCJob: 657c1bb3