Outdoor Holding Company

POWW · Specialty Retail · United States of America

Profile

TickerPOWW

RICPOWW.O

ISINUS00175J1079

IssuerOutdoor Holding Company

SectorConsumer Discretionary

IndustrySpecialty Retail

Sub-industryRecreational Products

HeadquartersAtlanta, United States of America

Country of issuerUnited States

Founded2016-08-30

Employees81

Total share float106,172,367

Holders (C/S)273

AuditorMarcum LLP

CEO / managementMr. Steve F. Urvan

Business Description

Outdoor Holding Company, formerly AMMO, Inc., is an e-commerce-focused company. The Company is the owner of GunBroker.com, the online marketplace for firearms, hunting, shooting and related products. Third-party sellers list items on the site and Federal and state laws govern the sale of firearms and other restricted items. The GunBroker.com Website is an informative and secure way to buy and sell firearms, shooting accessories, and other outdoor gear online. GunBroker promotes responsible ownership of guns and firearms. GunBroker enables payment processing, carting ability, GunBroker Analytics, and GunBroker Advertising. GunBroker Analytics, through the compilation and refinement of Marketplace data, offers e-commerce market analytics to its industry peers, allowing them to manage business strategy and planning. Its advertising offerings include content creation for manufacturers, email campaigns and banner ads.

ESG · Risk Indicators

Controversies score16.7

Governance pillar26.8

Social pillar14.5

Insider trading score4.0

Industry Substrate · Apparel & Luxury Goods

Signals to watch

Geopolitical drivers

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Industry KPIs

Full Analysis Pending

Detailed financial analysis, valuation snapshot, multi-period history, and AI narrative are pending — generated when this company is included in the next analysis batch. Profile data above is point-in-time as of 2026-04-30.