OSEBX1,423.56+0.84%
EQNR284.60+4.20%
DNB198.35-1.15%
MOWI172.80+0.45%
Brent$71.24-0.32%
EUR/USD1.0824-0.14%
DXY104.18+0.08%
INDICATIVE · SAMPLE DATA
TRAD$9.9458

TradeDoubler AB

Advertising & MarketingVerified

TradeDoubler's capital structure is characterized by a debt-to-equity ratio of 0.36, indicating a relatively conservative leverage position compared to industry norms. The company's liquidity position is assessed as medium, with a current ratio of 0.82, suggesting potential short-term liquidity constraints. Free cash flow of 1.49 million SEK is modest, and operating cash flow is negative at -5.56 million SEK, signaling operational inefficiencies or high working capital demands. Profitability metrics are weak, with a return on equity (ROE) of 0.19% and a return on assets (ROA) of 0.06%, both significantly below the industry median for advertising and marketing firms. The company's operating margin is 0.37% (1.79 million SEK operating income on 481.45 million SEK revenue), which is far below the sector average. Gross margin of 22.5% (108.27 million SEK gross profit) is also subpar, indicating pricing pressures or cost inefficiencies. Geographically, TradeDoubler's revenue is concentrated in Europe, with no disclosed segment breakdown in the provided data. The absence of segment-specific revenue data limits the ability to assess geographic diversification or product line performance. The company's exposure to a single region could pose risks in the event of regional economic downturns or regulatory changes. Growth prospects are muted, with the company's current FY revenue outlook showing a modest increase to 2.32 billion SEK from 2.22 billion SEK in the prior year. The next FY revenue estimate is not provided, but the low net income of 651,000 SEK and a price-to-earnings ratio of 920.3 suggest limited earnings growth potential. The high price-to-revenue ratio of 1.46 indicates that the market is paying a premium for current revenue, which may not be sustainable without significant margin expansion. Risk factors include liquidity constraints, as the company has negative net cash after subtracting total debt. The risk of dilution is assessed as low, with no significant changes in shares outstanding between basic and diluted figures. However, the company's capital expenditure of -21.37 million SEK suggests asset disposals or underinvestment in growth opportunities, which could impact long-term competitiveness. Recent events include a consistent price target of 12.00 SEK from analysts, indicating a consensus on the stock's fair value. The company's actual EPS of 0.02 SEK is far below the mean estimate of 0.69 SEK, highlighting a significant earnings shortfall. This discrepancy may reflect operational challenges or unmet expectations in the current fiscal year.

30-day price · TRAD-0.28 (-4.3%)
Low$5.34High$7.24Close$6.20As of13 May, 00:00 UTC
Profile
CompanyTradeDoubler AB
TickerTRAD.ST
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. TradeDoubler AB operates in the advertising and marketing industry, providing digital marketing and performance-based advertising services to clients, primarily generating revenue through commission-based models and service fees.

Classification. TradeDoubler is classified under the Advertising & Marketing industry within the Cyclical Consumer Services business sector, with a high confidence level of 0.92 based on verified market data.

TradeDoubler's capital structure is characterized by a debt-to-equity ratio of 0.36, indicating a relatively conservative leverage position compared to industry norms. The company's liquidity position is assessed as medium, with a current ratio of 0.82, suggesting potential short-term liquidity constraints. Free cash flow of 1.49 million SEK is modest, and operating cash flow is negative at -5.56 million SEK, signaling operational inefficiencies or high working capital demands. Profitability metrics are weak, with a return on equity (ROE) of 0.19% and a return on assets (ROA) of 0.06%, both significantly below the industry median for advertising and marketing firms. The company's operating margin is 0.37% (1.79 million SEK operating income on 481.45 million SEK revenue), which is far below the sector average. Gross margin of 22.5% (108.27 million SEK gross profit) is also subpar, indicating pricing pressures or cost inefficiencies. Geographically, TradeDoubler's revenue is concentrated in Europe, with no disclosed segment breakdown in the provided data. The absence of segment-specific revenue data limits the ability to assess geographic diversification or product line performance. The company's exposure to a single region could pose risks in the event of regional economic downturns or regulatory changes. Growth prospects are muted, with the company's current FY revenue outlook showing a modest increase to 2.32 billion SEK from 2.22 billion SEK in the prior year. The next FY revenue estimate is not provided, but the low net income of 651,000 SEK and a price-to-earnings ratio of 920.3 suggest limited earnings growth potential. The high price-to-revenue ratio of 1.46 indicates that the market is paying a premium for current revenue, which may not be sustainable without significant margin expansion. Risk factors include liquidity constraints, as the company has negative net cash after subtracting total debt. The risk of dilution is assessed as low, with no significant changes in shares outstanding between basic and diluted figures. However, the company's capital expenditure of -21.37 million SEK suggests asset disposals or underinvestment in growth opportunities, which could impact long-term competitiveness. Recent events include a consistent price target of 12.00 SEK from analysts, indicating a consensus on the stock's fair value. The company's actual EPS of 0.02 SEK is far below the mean estimate of 0.69 SEK, highlighting a significant earnings shortfall. This discrepancy may reflect operational challenges or unmet expectations in the current fiscal year.
Key takeaways
  • TradeDoubler's weak profitability and low returns suggest operational inefficiencies and pricing pressures.
  • The company's liquidity position is a concern, with a current ratio below 1 and negative operating cash flow.
  • Revenue growth is modest, and the high price-to-earnings ratio indicates a premium valuation with limited earnings support.
  • The lack of segment and geographic diversification data raises concerns about concentration risk.
  • Analysts have set a consistent price target of 12.00 SEK, but the company's actual performance has significantly underperformed expectations.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencySEK
Revenue$481.5M
Gross profit$108.3M
Operating income$1.8M
Net income$651.0k
R&D
SG&A
D&A
SBC
Operating cash flow-$5.6M
CapEx-$21.4M
Free cash flow$1.5M
Total assets$1.06B
Total liabilities$715.4M
Total equity$346.4M
Cash & equivalents$21.6M
Long-term debt$123.1M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY-4$1.42B$28.4M$23.9M$26.9M
FY-3$1.64B$43.1M$24.3M$28.5M
FY-2$1.99B$39.5M$25.3M$40.0M
FY-1$2.11B$17.3M-$3.2M$10.6M
FY0$2.22B$6.9M$1.0M$21.3M
PeriodGross %Op %Net %FCF %
FY-4
FY-3
FY-2
FY-1
FY0
PeriodAssetsEquityCashDebt
FY-4$922.7M$261.3M$94.0M
FY-3$1.04B$307.7M$93.5M
FY-2$1.15B$333.2M$70.2M
FY-1$1.25B$398.6M$78.4M
FY0$1.18B$378.0M$125.7M
PeriodOCFCapExFCFSBC
FY-4$57.1M-$29.6M$26.9M
FY-3$59.4M-$31.7M$28.5M
FY-2$74.1M-$38.2M$40.0M
FY-1$55.9M-$37.1M$10.6M
FY0$122.1M-$33.7M$21.3M
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ-7$481.5M$1.8M$651.0k$1.5M
FQ-6$489.3M$5.9M-$2.8M$1.5M
FQ-5$619.0M$3.0M-$2.4M$4.6M
FQ-4$532.4M$12.3M$12.1M$17.4M
FQ-3$531.9M$6.9M$3.5M$8.6M
FQ-2$524.9M$7.3M$3.0M$7.0M
FQ-1$633.2M-$19.6M-$17.6M-$11.7M
FQ0$538.1M
PeriodGross %Op %Net %FCF %
FQ-7
FQ-6
FQ-5
FQ-4
FQ-3
FQ-2
FQ-1
FQ0
PeriodAssetsEquityCashDebt
FQ-7$1.06B$346.4M$21.6M
FQ-6$1.05B$343.2M$40.5M
FQ-5$1.25B$398.6M$78.4M
FQ-4$1.08B$390.0M$48.3M
FQ-3$1.08B$402.7M$45.1M
FQ-2$1.12B$402.1M$104.5M
FQ-1$1.18B$378.0M$125.7M
FQ0$377.3M$83.3M
PeriodOCFCapExFCFSBC
FQ-7-$5.6M-$21.4M$1.5M
FQ-6$25.5M-$29.6M$1.5M
FQ-5$55.9M-$37.1M$4.6M
FQ-4$9.7M-$7.1M$17.4M
FQ-3$7.2M-$15.6M$8.6M
FQ-2$81.7M-$25.2M$7.0M
FQ-1$122.1M-$33.7M-$11.7M
FQ0$20.3M-$8.9M
Valuation
Market price$9.94
Market cap$599.1M
Enterprise value$700.6M
P/E920.3
Reported non-GAAP P/E
EV/Revenue1.5
EV/Op income392.3
EV/OCF
P/B1.7
P/Tangible book1.7
Tangible book$346.4M
Net cash-$101.5M
Current ratio0.8
Debt/Equity0.4
ROA0.1%
ROE0.2%
Cash conversion-8.5%
CapEx/Revenue-4.4%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 239 companies
MetricTRADActivity
Op margin0.4%3.6% medp25 -1.9% · p75 9.8%below median
Net margin0.1%2.3% medp25 -2.8% · p75 7.5%below median
Gross margin22.5%33.3% medp25 17.9% · p75 54.3%below median
CapEx / revenue-4.4%-1.2% medp25 -4.0% · p75 -0.4%bottom quartile
Debt / equity36.0%22.8% medp25 2.9% · p75 58.3%above median
Observations
IR observations
Mean price target12.00 SEK
Median price target12.00 SEK
High price target12.00 SEK
Low price target12.00 SEK
Mean EPS estimate0.69 SEK
Last actual EPS0.02 SEK
Mean revenue estimate2,315,250,000 SEK
Last actual revenue2,219,177,000 SEK
Mean EBIT estimate59,250,000 SEK
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-16 16:31 UTC#d0fce5d9
Market quoteclose SEK 9.90 · shares 0.06B diluted
no public URL
2026-05-16 16:31 UTC#fa51d254
Source: analysis-pipeline (hybrid)Generated: 2026-05-29 18:45 UTCJob: 92f39aba