Suning.Com Co Ltd
Suning.Com Co Ltd operates as a computer and electronics retailer, generating revenue primarily through the sale of consumer electronics and related services.
Business. Suning.Com Co Ltd (002024.SZ) is a computer and electronics retailer operating within the consumer cyclicals sector. The company is primarily listed on the Shenzhen Stock Exchange. Specific details regarding its operating segments and geographic mix are not provided in the available data.
Analyst recommendations
2 analysts · consensus BuyAt a glance
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
News & coverage
0Sector rotation
Developing storylines
Analysis
AI analysisOpportunity
Upcoming catalysts
Scheduled public events. Informational only — not investment advice.
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Suning.Com Co Ltd (002024.SZ) has undergone a significant update to its corporate taxonomy, now formally classified under the "Retailers" activity and "Consumer Cyclicals" economic sector. This reclassification, marked as a medium-severity change, provides a clearer structural definition of the company’s operational focus within the broader market landscape. In parallel with the sectoral update, the company’s risk profile has been refined with new assessments for dilution and liquidity. Dilution risk is now rated as "low," indicating a stable share structure with minimal threat of equity erosion. Conversely, liquidity risk has been assessed at "medium," suggesting that while the company maintains operational fluidity, there are moderate considerations regarding cash flow or market depth that warrant attention. These risk assessments are part of a broader analytical framework that currently includes seven analysts tracking the company. Despite this level of analyst coverage, Suning.Com is not currently a member of any major indices, and data on top holders and officer counts remains limited in the current snapshot, with only one officer count recorded. The combination of a clear "Retailers" classification and a "low" dilution risk profile offers investors a more defined view of Suning.Com’s fundamental standing. However, the "medium" liquidity risk serves as a counterbalance, highlighting the need for continued monitoring of the company’s financial flexibility within the consumer cyclicals space.
Signals & dispatch
Composite-score breakdown
Synthesis
Suning.Com Co Ltd (002024.SZ) is a computer and electronics retailer operating within the consumer cyclicals sector. The company is primarily listed on the Shenzhen Stock Exchange. Specific details regarding its operating segments and geographic mix are not provided in the available data.
Suning.Com Co Ltd exhibits a highly leveraged capital structure, with a debt-to-equity ratio of 4.39, indicating a significant reliance on debt financing. The company's liquidity position is constrained, as evidenced by a current ratio of 0.55 and only 14.25 million CNY in cash and equivalents, which is far below the long-term debt of 55.44 billion CNY. The operating cash flow of 2.36 billion CNY and free cash flow of 1.09 billion CNY provide some buffer, but the negative net cash position after subtracting total debt raises concerns about short-term liquidity.
Profitability metrics for Suning.Com Co Ltd are weak, with a return on equity of 0.46% and a return on assets of 0.05%, both significantly below the industry norms for computer and electronics retailers. The company reported a net income of 58.14 million CNY despite a gross profit of 9.11 billion CNY, highlighting inefficiencies in operating expenses and cost management. The operating loss of 243.06 million CNY further underscores the challenges in maintaining profitability in a competitive retail environment.
The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic fluctuations and market-specific risks. The absence of segmental or geographic breakdown in the financial data suggests a need for more detailed disclosures to assess the company's risk profile accurately.
Suning.Com Co Ltd's growth trajectory is uncertain, with no clear indication of revenue expansion in the near term. The company's capital expenditure of -378.7 million CNY indicates a reduction in investment, which may signal a strategic shift or financial constraints. Analysts have provided a mean price target of 1.76 CNY, with a median and high target also at 1.76 CNY, suggesting limited upside potential. The mean recommendation of 1.50, with one strong-buy and one buy rating, reflects cautious optimism but does not indicate strong growth expectations.
The risk assessment for Suning.Com Co Ltd highlights medium liquidity risk and low dilution risk. The company's negative net cash position and high debt levels pose liquidity challenges, while the low dilution risk suggests minimal pressure from share issuance. However, the absence of detailed risk disclosures in the input data limits a more comprehensive evaluation of potential threats.
Recent events and disclosures for Suning.Com Co Ltd are not detailed in the provided data, but the company's financial performance and liquidity position suggest a need for close monitoring of future filings and earnings reports. The lack of recent events or transcripts in the input data means that any material developments affecting the company's operations or financial health are not currently available for analysis.
Suning.Com Co Ltd (002024.SZ) has undergone a significant update to its corporate taxonomy, now formally classified under the "Retailers" activity and "Consumer Cyclicals" economic sector. This reclassification, marked as a medium-severity change, provides a clearer structural definition of the company’s operational focus within the broader market landscape. In parallel with the sectoral update, the company’s risk profile has been refined with new assessments for dilution and liquidity. Dilution risk is now rated as "low," indicating a stable share structure with minimal threat of equity erosion. Conversely, liquidity risk has been assessed at "medium," suggesting that while the company maintains operational fluidity, there are moderate considerations regarding cash flow or market depth that warrant attention. These risk assessments are part of a broader analytical framework that currently includes seven analysts tracking the company. Despite this level of analyst coverage, Suning.Com is not currently a member of any major indices, and data on top holders and officer counts remains limited in the current snapshot, with only one officer count recorded. The combination of a clear "Retailers" classification and a "low" dilution risk profile offers investors a more defined view of Suning.Com’s fundamental standing. However, the "medium" liquidity risk serves as a counterbalance, highlighting the need for continued monitoring of the company’s financial flexibility within the consumer cyclicals space.
- Suning.Com Co Ltd has a highly leveraged capital structure with a debt-to-equity ratio of 4.39, indicating significant reliance on debt financing.
- The company's profitability is weak, with a return on equity of 0.46% and a return on assets of 0.05%, both below industry norms.
- Suning.Com Co Ltd's revenue is concentrated in a single business segment, with no disclosed geographic diversification.
- The company's growth trajectory is uncertain, with no clear indication of revenue expansion in the near term.
- Analysts have provided a mean price target of 1.76 CNY, with limited upside potential and cautious optimism reflected in the mean recommendation of 1.50.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | 0,01 |
| Revenue | —no estimate | —no estimate | 52,7B CNY |
| Operating income | —no estimate | —no estimate | 1,3B CNY |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Actions
Ask Handelsavisen
- Market data
- Market data cache
- Issuer disclosures
- Public news
- Earnings transcripts
- Consensus estimates
- ESG data
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Net Cashcash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
- Capex To Revenuecapital_expenditure / revenue
- Return On Equitynet_income / total_equity
- Debt To Equity(short_term_debt + long_term_debt) / total_equity
- Cash Conversion Ratiooperating_cash_flow / net_income
- Suning.Com Co Ltd Market data — financials · 2026-05-26
- Suning.Com Co Ltd Market data — analyst estimates · 2026-05-26
- Suning.Com Co Ltd Market data — ESG · 2026-05-26
Ownership & reference
Leadership
- Enlong HouSenior Vice President
Insider activity
Short positioning
Geographic breakdown
Intel & risk
4 tracked-field change(s) detected vs prior analysis; max severity: medium.
- Dilution risk— → lowlow
- Liquidity risk— → mediumlow
- Activity— → Retailersmedium
- Economic sector— → Consumer Cyclicalsmedium