New Hua Du Technology Co Ltd
New Hua Du Technology Co Ltd provides advertising and marketing services, generating revenue primarily through client contracts and service fees.
Business. New Hua Du Technology Co Ltd (002264.SZ) is a Chinese advertising and marketing services provider headquartered in China. The company operates within the Cyclical Consumer Services sector, focusing on advertising and marketing activities. It is primarily listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.
Analyst recommendations
2 analysts · consensus BuyAt a glance
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
News & coverage
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Analysis
AI analysisOpportunity
Upcoming catalysts
Scheduled public events. Informational only — not investment advice.
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
New Huadu Technology Co Ltd (002264.SZ) has undergone a significant update to its corporate taxonomy, now formally classified within the "Advertising & Marketing" activity and the "Consumer Cyclicals" economic sector. This reclassification represents a medium-severity change in the company's profile, establishing a clearer framework for understanding its operational focus and market positioning within the broader consumer landscape. Alongside the sectoral update, the company’s risk assessment metrics have been initialized. Dilution risk is now assessed as "low," indicating a stable capital structure with minimal immediate threat of share value erosion from new issuances. This low dilution risk provides a baseline of stability for equity holders, suggesting that current capital management practices are not aggressively expanding the share count. Conversely, liquidity risk has been flagged as "medium," highlighting a potential area of operational or financial constraint that warrants monitoring. While the dilution risk remains contained, the medium liquidity rating suggests that the company may face moderate challenges in meeting short-term obligations or converting assets to cash, a factor that investors should weigh against the stability of its capital structure. These updates provide a more defined snapshot of New Huadu Technology’s financial and operational environment. By clarifying its role in the consumer cyclicals sector and establishing baseline risk metrics for dilution and liquidity, the company’s profile now offers greater transparency for stakeholders evaluating its position within the advertising and marketing industry. No analyst coverage or index membership data is currently available to further contextualize these changes.
Signals & dispatch
Composite-score breakdown
Synthesis
New Hua Du Technology Co Ltd (002264.SZ) is a Chinese advertising and marketing services provider headquartered in China. The company operates within the Cyclical Consumer Services sector, focusing on advertising and marketing activities. It is primarily listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.
New Hua Du Technology Co Ltd has a market capitalization of 4.94 billion CNY and a price-to-earnings ratio of 95.4, indicating a high valuation relative to its earnings. The company's price-to-book ratio is 2.85, suggesting that the market values the company at nearly three times its book value. The enterprise value to EBITDA ratio is 88.56, which is significantly higher than typical industry benchmarks, reflecting a premium valuation.
The company's profitability metrics show a return on equity of 2.99% and a return on assets of 1.67%, both of which are below the industry median for advertising and marketing firms. The operating margin is 8.5%, and the net profit margin is 7.5%, indicating that the company is generating modest returns on its operations. The gross margin is 25.4%, which is in line with the industry average.
New Hua Du Technology Co Ltd's revenue is concentrated in a single business segment, with no disclosed geographic diversification. The company's revenue is primarily derived from advertising and marketing services, with no material exposure to other product lines or regions. This concentration increases the company's vulnerability to market-specific risks and shifts in consumer demand.
The company's growth trajectory is uncertain, with no disclosed revenue growth in the most recent fiscal year. The operating cash flow is negative at -166.24 million CNY, and the capital expenditure is -2.49 million CNY, indicating that the company is not generating sufficient cash from operations to fund its capital needs. The negative net cash position after subtracting total debt further exacerbates liquidity concerns.
The company faces moderate liquidity risk, with a current ratio of 2.1, which is slightly above the industry median. However, the negative operating cash flow and the absence of disclosed liquidity reserves suggest that the company may struggle to meet short-term obligations. The dilution risk is low, with no near-term pressure from share issuance or convertible debt. The company's debt-to-equity ratio of 0.13 indicates a conservative capital structure.
Recent events include the company's latest financial filing, which disclosed a net income of 51.76 million CNY and a revenue of 686.17 million CNY. The company's stock has a mean recommendation of 1.00 from analysts, with two strong-buy ratings and no buy, hold, sell, or strong-sell ratings. The last actual EPS was 0.24 CNY, below the mean estimate of 0.38 CNY, indicating potential earnings shortfalls.
New Huadu Technology Co Ltd (002264.SZ) has undergone a significant update to its corporate taxonomy, now formally classified within the "Advertising & Marketing" activity and the "Consumer Cyclicals" economic sector. This reclassification represents a medium-severity change in the company's profile, establishing a clearer framework for understanding its operational focus and market positioning within the broader consumer landscape. Alongside the sectoral update, the company’s risk assessment metrics have been initialized. Dilution risk is now assessed as "low," indicating a stable capital structure with minimal immediate threat of share value erosion from new issuances. This low dilution risk provides a baseline of stability for equity holders, suggesting that current capital management practices are not aggressively expanding the share count. Conversely, liquidity risk has been flagged as "medium," highlighting a potential area of operational or financial constraint that warrants monitoring. While the dilution risk remains contained, the medium liquidity rating suggests that the company may face moderate challenges in meeting short-term obligations or converting assets to cash, a factor that investors should weigh against the stability of its capital structure. These updates provide a more defined snapshot of New Huadu Technology’s financial and operational environment. By clarifying its role in the consumer cyclicals sector and establishing baseline risk metrics for dilution and liquidity, the company’s profile now offers greater transparency for stakeholders evaluating its position within the advertising and marketing industry. No analyst coverage or index membership data is currently available to further contextualize these changes.
- New Hua Du Technology Co Ltd is valued at a premium with a high price-to-earnings ratio of 95.4.
- The company's profitability metrics, including return on equity and return on assets, are below industry medians.
- Revenue is concentrated in a single business segment with no geographic diversification.
- The company has negative operating cash flow and faces moderate liquidity risk.
- Analysts have a positive outlook with a mean recommendation of 1.00, but the last actual EPS was below estimates.
Bull / Bear case
Generated · model-assistedOperating margin of 8.5% significantly exceeds the 3.5% Advertising & Marketing cohort median, indicating superior profitability.
Net margin of 7.5% ranks in the top quartile, outperforming the 2.3% cohort median for peers.
Return on equity of 3.0% surpasses the 2.4% cohort median, demonstrating efficient capital utilization relative to peers.
Debt-to-equity ratio of 0.13 is below the 0.14 cohort median, suggesting a conservative leverage profile.
Analysts assign a strong buy recommendation, reflecting positive sentiment despite limited coverage from only two analysts.
Cash conversion ratio of -3.21 falls in the bottom quartile, far below the 0.97 cohort median.
Net income decreased 2.0% year-over-year, indicating stagnation in bottom-line profitability despite margin strengths.
Medium liquidity and credit risk flags suggest potential vulnerabilities in financial stability and debt servicing.
In focus — financials by report
Revenue ¥3.19B, −13,3% YoY; Operating income −18,2% YoY.
- ▍Revenue ¥3.19B, −13,3% YoY
- ▍Operating income −18,2% YoY
- ▍Net income −34,9% YoY
- ▍Free cash flow −60,1% YoY
- ▍Net margin 5.3%
Revenue ¥3.68B, +30,2% YoY; Operating income +29,5% YoY.
- ▍Revenue ¥3.68B, +30,2% YoY
- ▍Operating income +29,5% YoY
- ▍Net income +29,6% YoY
- ▍Free cash flow +32,9% YoY
- ▍Net margin 7.1%
Valuation FY
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | 0,38 |
| Revenue | —no estimate | —no estimate | 3,7B CNY |
| Operating income | —no estimate | —no estimate | —no estimate |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Actions
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- Market Priceinput from market-data provider (delayed close or quote-shim mid)
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- New Hua Du Technology Co Ltd Market data — financials · 2026-05-26
- New Hua Du Technology Co Ltd Market data — analyst estimates · 2026-05-26
Ownership & reference
Insider activity
Short positioning
Geographic breakdown
Intel & risk
4 tracked-field change(s) detected vs prior analysis; max severity: medium.
- Dilution risk— → lowlow
- Liquidity risk— → mediumlow
- Activity— → Advertising & Marketingmedium
- Economic sector— → Consumer Cyclicalsmedium