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Companies Consumer Cyclicals 002712.SZ
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002712.SZ Shenzhen Stock Exchange Advertising & Marketing

Simei Media Co Ltd

¥5,22
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Mcap
2,8B CNY
P/E
EV / Rev
Div yield
0,00 %
Op margin
-0,5 %
ROE
-4,2 %
Net margin
-0,8 %
Debt / equity
0,47
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

Simei Media Co Ltd provides advertising and marketing services, generating revenue primarily through the sale of advertising space and digital marketing solutions.

Business. Simei Media Co Ltd (002712.SZ) is a Chinese advertising and marketing company headquartered in China. The firm operates within the Cyclical Consumer Services sector, focusing on advertising and marketing activities. It is primarily listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryAdvertising & Marketing
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
-4,2 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 002712.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 002712.SZ. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    Briefing · model-assisted

    Simei Media Co Ltd (002712.SZ) has been formally classified within the Advertising & Marketing activity and the Consumer Cyclicals economic sector. This taxonomic update provides a clearer framework for understanding the company's operational focus and its exposure to consumer-driven market cycles, marking a significant step in defining its industry positioning. In terms of risk profile, the company now carries a "low" dilution risk assessment, indicating a stable capital structure with minimal threat of share value erosion from new issuances. This assessment suggests that existing shareholders are currently protected from significant equity dilution, a positive signal for capital preservation. Conversely, the liquidity risk has been assessed as "medium," highlighting potential challenges in the ease of trading the company's shares without impacting their price. This moderate liquidity risk is a key consideration for investors, as it may affect the ability to enter or exit positions quickly, particularly during periods of market volatility. The company currently has three analysts covering its performance, providing a baseline level of professional scrutiny and market attention. With no reported top holders or index memberships, the stock remains a niche investment, where the newly defined sector classification and risk metrics offer essential context for evaluating its prospects within the broader consumer cyclicals landscape.

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    Simei Media Co Ltd (002712.SZ) is a Chinese advertising and marketing company headquartered in China. The firm operates within the Cyclical Consumer Services sector, focusing on advertising and marketing activities. It is primarily listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryAdvertising & Marketing
    AI synthesis
    GENERATED

    Simei Media's capital structure is characterized by a debt-to-equity ratio of 0.47, indicating a moderate reliance on debt financing. The company's liquidity position is assessed as medium, with a current ratio of 2.03, suggesting it can cover short-term obligations but with limited excess capacity. The price-to-book ratio of 2.06 implies that the market values the company at a premium to its book value, though this is not uncommon in the advertising and marketing sector.

    Profitability metrics reveal a challenging operating environment for Simei Media. The company reported a net loss of CNY 58.27 million and an operating loss of CNY 40.14 million in the latest period. Return on equity (ROE) and return on assets (ROA) are negative at -4.22% and -2.12%, respectively, indicating poor capital efficiency and asset utilization. These figures fall significantly below the industry median for ROE and ROA, which are typically positive in the advertising and marketing sector.

    Geographically and segment-wise, Simei Media's revenue concentration is not disclosed in the available data. However, the advertising and marketing industry is known for its sensitivity to macroeconomic cycles and digital transformation trends, which may affect the company's exposure to different markets and customer bases.

    The company's growth trajectory appears to be under pressure. With a net loss and negative operating cash flow of CNY 4.58 million, Simei Media is not generating sufficient cash from operations to sustain or grow its business. The free cash flow of CNY -42.65 million further underscores the company's inability to fund operations and capital expenditures without external financing. The outlook for the current and next fiscal years is not explicitly provided, but the negative financial performance suggests a need for strategic adjustments to reverse the trend.

    Risk factors for Simei Media include liquidity constraints and the potential for dilution. The company has a low dilution risk, but its negative net cash position after subtracting total debt raises concerns about its ability to meet obligations without additional financing. The risk assessment also highlights the need for close monitoring of the company's capital structure and cash flow generation.

    Recent events and filings have not been disclosed in the available data. However, the company's financial performance and risk profile suggest that it may be under pressure to improve its operational efficiency and financial stability.

    Simei Media Co Ltd (002712.SZ) has been formally classified within the Advertising & Marketing activity and the Consumer Cyclicals economic sector. This taxonomic update provides a clearer framework for understanding the company's operational focus and its exposure to consumer-driven market cycles, marking a significant step in defining its industry positioning. In terms of risk profile, the company now carries a "low" dilution risk assessment, indicating a stable capital structure with minimal threat of share value erosion from new issuances. This assessment suggests that existing shareholders are currently protected from significant equity dilution, a positive signal for capital preservation. Conversely, the liquidity risk has been assessed as "medium," highlighting potential challenges in the ease of trading the company's shares without impacting their price. This moderate liquidity risk is a key consideration for investors, as it may affect the ability to enter or exit positions quickly, particularly during periods of market volatility. The company currently has three analysts covering its performance, providing a baseline level of professional scrutiny and market attention. With no reported top holders or index memberships, the stock remains a niche investment, where the newly defined sector classification and risk metrics offer essential context for evaluating its prospects within the broader consumer cyclicals landscape.

    Key takeaways
    • Simei Media is operating at a net loss with negative returns on equity and assets, indicating poor profitability.
    • The company's liquidity position is moderate, with a current ratio of 2.03, but it is not generating positive operating cash flow.
    • The debt-to-equity ratio of 0.47 suggests a balanced capital structure, but the negative net cash position raises concerns about liquidity.
    • The advertising and marketing industry is cyclical and sensitive to macroeconomic conditions, which may impact Simei Media's performance.
    • The company's growth trajectory is under pressure, and it may need to implement strategic changes to improve its financial position.

    Bull / Bear case

    Generated · model-assisted
    — missing data

    In focus — financials by report

    Valuation

    Market price
    ¥5,22
    Market cap
    ¥2.84B
    Enterprise value
    ¥3.49B
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    2.1x
    P / Tangible book
    2.1x
    Tangible book
    ¥1.38B
    Net cash
    -¥647.0M
    Current ratio
    2.0
    Debt / equity
    0.5
    ROA
    -2.1%
    ROE
    -4.2%
    Cash conversion
    8.0%
    CapEx / revenue
    -0.0%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-0,5 %Below median
    Net Margin-0,8 %Below median
    ROE-4,2 %Bottom quartile
    Capex / Rev-0,0 %Above P75
    D/E0,47Below median
    Cash Conv0,08Below median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Return On Equity
      net_income / total_equity
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    • Market Cap
      market_price * shares_outstanding_diluted
    • Ev To Revenue
      enterprise_value / revenue
    Source documents
    • Simei Media Co Ltd Market data — financials · 2026-05-26

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    002712.SZCanonical
    Shenzhen Stock Exchange · CNY

    Intel & risk

    What changed

    4 tracked-field change(s) detected vs prior analysis; max severity: medium.

    • Dilution risk— → lowlow
    • Liquidity risk— → mediumlow
    • Activity— → Advertising & Marketingmedium
    • Economic sector— → Consumer Cyclicalsmedium
    vs prior analysis today
    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage