7354$299.0055

Direct Marketing MiX Inc

Advertising & MarketingVerified

Score breakdown

Valuation+45Profitability+32Sentiment+15Risk penalty-3

Quality breakdown

Key fields100Profile38Conclusion84AI synthesis40Observations13

Direct Marketing MiX Inc (7354.T) is currently classified as Advertising & Marketing within Advertising & Marketing (Consumer Cyclicals). Classification confidence: 0.92 (verified market data). Capital structure on the latest snapshot: total assets 27,417,153,000 JPY, total equity 14,881,414,000, short-term debt 0, long-term debt 8,368,257,000. Net cash position is approximately -2,845,169,000 JPY. Self-calculated market cap is 13,621,069,683 JPY (market_price × shares_outstanding_diluted). Profitability profile: revenue 22,694,234,000, gross profit 22,272,658,000, operating income 2,132,605,000, net income 1,344,550,000. Return on equity ~9.0%. Return on assets ~4.9%. Operating-cash-flow to net-income ratio is 2.08. Risk profile from automated assessment: liquidity risk medium, dilution risk low. Flags: Net cash is negative after subtracting total debt..

30-day price · 7354+16.00 (+5.5%)

Low$286.00High$331.00Close$308.00As of8 May, 00:00 UTC

Profile

CompanyDirect Marketing MiX Inc

Ticker7354.T

SectorConsumer Cyclicals

BusinessCyclical Consumer Services

Industry groupCyclical Consumer Services

IndustryAdvertising & Marketing

AI analysis

Business. Direct Marketing MiX Inc is classified under Consumer Cyclicals / Advertising & Marketing and appears profitable on the latest normalized snapshot.

Classification. Classification confidence is 0.92 based on verified market data; matched terms: Advertising & Marketing, Cyclical Consumer Services, Consumer Cyclicals.

Key takeaways

Observed GAAP P/E is about 10.13x.
Return on equity is about 9.0%.
Debt to equity is about 0.56x.
Analyst estimate: Last actual EPS = 28.97 JPY

Financial snapshot

PeriodHA-latest

CurrencyJPY

Revenue$22.69B

Gross profit$22.27B

Operating income$2.13B

Net income$1.34B

R&D—

SG&A—

D&A—

SBC—

Operating cash flow$2.80B

CapEx-$380.9M

Free cash flow$2.04B

Total assets$27.42B

Total liabilities$12.54B

Total equity$14.88B

Cash & equivalents$5.52B

Long-term debt$8.37B

Annual history (last 5)

PeriodRevenueOp IncomeNet IncomeFCF

FY0$22.69B$2.13B$1.34B$2.04B

FY-1$20.95B$1.43B$834.3M$1.97B

FY-2$26.85B$1.22B$310.0M$955.4M

FY-3$34.67B$5.77B$3.80B$4.61B

FY-4$30.29B$4.78B$3.22B$3.36B

PeriodGross %Op %Net %FCF %

FY0————

FY-1————

FY-2————

FY-3————

FY-4————

PeriodAssetsEquityCashDebt

FY0$27.42B$14.88B$5.52B—

FY-1$24.97B$13.76B$5.17B—

FY-2$26.18B$13.09B$4.46B—

FY-3$30.53B$15.59B$7.61B—

FY-4$26.84B$11.60B$5.07B—

PeriodOCFCapExFCFSBC

FY0$2.80B-$380.9M$2.04B—

FY-1$2.00B-$127.7M$1.97B—

FY-2$1.61B-$143.3M$955.4M—

FY-3$5.12B-$435.1M$4.61B—

FY-4$4.14B-$859.2M$3.36B—

Quarterly history (last 4)

PeriodRevenueOp IncomeNet IncomeFCF

FQ0$5.67B$459.3M$309.3M$545.9M

FQ-1$5.38B$395.7M$241.0M$479.3M

FQ-2$5.66B$530.8M$330.8M$475.3M

FQ-3$5.99B$746.9M$463.4M$543.8M

FQ-4$5.23B$254.7M$230.7M$503.8M

FQ-5$5.02B$122.8M$36.0M$351.8M

FQ-6$4.76B$272.7M$112.2M$452.6M

FQ-7$5.94B$783.7M$455.5M$663.3M

PeriodGross %Op %Net %FCF %

FQ0————

FQ-1————

FQ-2————

FQ-3————

FQ-4————

FQ-5————

FQ-6————

FQ-7————

PeriodAssetsEquityCashDebt

FQ0$27.42B$14.88B$5.52B—

FQ-1$25.26B$14.64B$5.22B—

FQ-2$25.33B$14.39B$4.93B—

FQ-3$25.70B$14.02B$5.05B—

FQ-4$24.97B$13.76B$5.17B—

FQ-5$24.77B$13.52B$4.79B—

FQ-6$24.48B$13.52B$4.38B—

FQ-7$25.48B$13.43B$3.76B—

PeriodOCFCapExFCFSBC

FQ0$2.80B-$380.9M$545.9M—

FQ-1$1.91B-$287.0M$479.3M—

FQ-2$1.23B-$199.9M$475.3M—

FQ-3$655.0M-$21.9M$543.8M—

FQ-4$2.00B-$127.7M$503.8M—

FQ-5$923.8M-$91.1M$351.8M—

FQ-6$1.04B-$46.5M$452.6M—

FQ-7-$126.3M-$20.8M$663.3M—

Valuation

Market price$299.00

Market cap$13.62B

Enterprise value$16.47B

P/E10.1

Reported non-GAAP P/E—

EV/Revenue0.7

EV/Op income7.7

EV/OCF5.9

P/B0.9

P/Tangible book0.9

Tangible book$14.88B

Net cash-$2.85B

Current ratio1.5

Debt/Equity0.6

ROA4.9%

ROE9.0%

Cash conversion2.1%

CapEx/Revenue-1.7%

SBC/Revenue—

Asset intensity—

Dilution ratio0.0%

Risk assessment

Dilution riskLow

Liquidity riskMedium

Net cash is negative after subtracting total debt.

Industry benchmarks

Activity: Advertising & Marketing · cohort 1 companies

Metric7354Activity

Op margin9.4%2.0% medp25 2.0% · p75 2.0%top quartile

Net margin5.9%-8.4% medp25 -8.4% · p75 -8.4%top quartile

Gross margin98.1%38.7% medp25 21.1% · p75 60.7%top quartile

CapEx / revenue-1.7%0.8% medp25 0.8% · p75 0.8%bottom quartile

Debt / equity56.0%354.4% medp25 354.4% · p75 354.4%bottom quartile

Observations

IR observations

Last actual EPS28.97 JPY

Last actual revenue22,694,230,000 JPY

Source data

Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.

Company fundamentalsperiod FQ-7 · history via verified-market-data

no public URL

2026-05-06 02:17 UTC#48dfc809

Market quoteclose JPY 299.00 · shares 0.05B diluted

no public URL

2026-05-06 02:17 UTC#8e49f0ef

Source: analysis-pipeline (hybrid)Generated: 2026-05-06 02:26 UTCJob: 2148284d