Adidas AG
Adidas AG is a global leader in the design, development, and marketing of footwear, apparel, and accessories for sports and lifestyle markets.
Business. Adidas AG (ADSGN.DE) is a German multinational corporation headquartered in Herzogenaurach, Germany, that designs, develops, manufactures, and markets footwear, apparel, and accessories. The company operates within the Consumer Cyclicals sector, specifically the Footwear industry, generating revenue primarily through product sales. Adidas AG is listed on the Frankfurt Stock Exchange under the ticker symbol ADSGN.DE. Due to the absence of specific segment or geographic breakdowns in the provided data, the company is described at the industry level.
Analyst recommendations
33 analysts · consensus BuyAt a glance
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
News & coverage
6Sector rotation
Developing storylines
Analysis
AI analysisOpportunity
Upcoming catalysts
Scheduled public events. Informational only — not investment advice.
- Macro
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-07-08 · AU
- Rate decisionBank of Canada rate decision (press conf.)2026-07-15 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-07-16 · EU
- Rate decisionBank of Japan rate decision (press conf.)2026-07-16 · JP
- Rate decisionFederal Reserve rate decision (press conf.)2026-07-29 · US
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
There are no material changes, watcher signals, or cross-source signals to report for adidas AG (ADSGN.DE) based on the provided data. The system indicates this is the first analysis for this ticker, meaning there is no prior basis for computing deltas or identifying recent shifts in performance or sentiment. The available data shows zero dispatches per day across the monitored period from late May through mid-June 2026, with no associated sentiment recorded. Consequently, there are no emerging narratives, analyst updates, or market events to synthesize regarding the company's current trajectory. In terms of structural metrics, adidas AG is currently tracked by 16 analysts and holds membership in 2 indices. The company has one top holder identified in the dataset, though no specific officer count is provided. These static figures represent the baseline coverage and ownership structure without indicating any recent changes. Without new financials, estimates, or news events to analyze, no conclusions can be drawn regarding changes in the company's financial health or market position. Investors should monitor for future data updates to establish a comparative baseline for adidas AG.
Signals & dispatch
Composite-score breakdown
Synthesis
Adidas AG (ADSGN.DE) is a German multinational corporation headquartered in Herzogenaurach, Germany, that designs, develops, manufactures, and markets footwear, apparel, and accessories. The company operates within the Consumer Cyclicals sector, specifically the Footwear industry, generating revenue primarily through product sales. Adidas AG is listed on the Frankfurt Stock Exchange under the ticker symbol ADSGN.DE. Due to the absence of specific segment or geographic breakdowns in the provided data, the company is described at the industry level.
Adidas maintains a debt-to-equity ratio of 1.22, indicating a moderate reliance on debt financing, while its current ratio of 1.27 suggests adequate short-term liquidity to cover obligations. The company's free cash flow of 390 million EUR and operating cash flow of 768 million EUR support its liquidity position, though its long-term debt of 6.1 billion EUR and negative net cash position raise concerns about long-term solvency.
Profitability metrics show a return on equity of 3.79% and a return on assets of 0.96%, both below the industry median for footwear companies. This suggests that Adidas is underperforming in terms of capital efficiency and asset utilization compared to its peers.
Geographically, Adidas derives a significant portion of its revenue from Europe and North America, with a concentration risk in these regions. The company's revenue is also heavily dependent on its core footwear segment, which accounts for the majority of its sales. This concentration could expose Adidas to regional economic downturns or shifts in consumer preferences.
Looking ahead, Adidas is projected to see a modest growth in revenue, with analysts forecasting a mean price target of 203.95 EUR per share. The company's capital expenditure of -177 million EUR indicates a reduction in investment, which may signal a strategic shift or cost-cutting measures.
Risk factors include a medium liquidity risk due to the company's negative net cash position and a low dilution risk, as there is no immediate pressure for equity issuance. However, the company's reliance on debt financing and exposure to global economic conditions remain key concerns.
Recent events include a strong analyst sentiment, with 10 strong-buy recommendations and a mean recommendation of 2.00, indicating a generally positive outlook. The company's financial performance and strategic direction are closely monitored by the investment community.
There are no material changes, watcher signals, or cross-source signals to report for adidas AG (ADSGN.DE) based on the provided data. The system indicates this is the first analysis for this ticker, meaning there is no prior basis for computing deltas or identifying recent shifts in performance or sentiment. The available data shows zero dispatches per day across the monitored period from late May through mid-June 2026, with no associated sentiment recorded. Consequently, there are no emerging narratives, analyst updates, or market events to synthesize regarding the company's current trajectory. In terms of structural metrics, adidas AG is currently tracked by 16 analysts and holds membership in 2 indices. The company has one top holder identified in the dataset, though no specific officer count is provided. These static figures represent the baseline coverage and ownership structure without indicating any recent changes. Without new financials, estimates, or news events to analyze, no conclusions can be drawn regarding changes in the company's financial health or market position. Investors should monitor for future data updates to establish a comparative baseline for adidas AG.
- Adidas has a moderate debt load and adequate short-term liquidity but faces long-term solvency concerns.
- The company's profitability metrics are below industry medians, indicating inefficiencies in capital and asset use.
- Revenue is heavily concentrated in footwear and in key geographic regions, increasing exposure to regional economic shifts.
- Analysts are cautiously optimistic, with a mean price target of 203.95 EUR and a strong-buy recommendation count of 10.
- Adidas is reducing capital expenditures, which may reflect a strategic shift or cost-cutting measures.
Bull / Bear case
Generated · model-assistedAdidas generated EUR 24.8 billion in revenue for fiscal year 2026, reflecting a 4.8% year-over-year growth rate.
Net income surged 75.4% year-over-year to EUR 1.34 billion in fiscal 2026, demonstrating strong profitability recovery.
Free cash flow increased 25.1% to EUR 1.66 billion in fiscal 2026, indicating robust cash generation capabilities.
Cash conversion ratio of 4.06 is best-in-class compared to the cohort median of 0.87, highlighting operational strength.
Debt-to-equity ratio of 1.22 places Adidas in the bottom quartile of the footwear cohort, signaling high leverage risk.
The company faces a high credit risk flag, suggesting potential difficulties in meeting financial obligations or refinancing debt.
Return on assets of 0.96% is low, suggesting inefficient use of total assets to generate net income.
The company carries a medium liquidity risk flag, which may constrain short-term financial flexibility during market stress.
In focus — financials by report
Revenue €6.59B, +7,1% YoY; Operating income +15,6% YoY.
- ▍Revenue €6.59B, +7,1% YoY
- ▍Operating income +15,6% YoY
- ▍Net income +12,8% YoY
- ▍Net margin 7.3%
Revenue €6.08B, +1,9% YoY; Operating income +187,7% YoY.
- ▍Revenue €6.08B, +1,9% YoY
- ▍Operating income +187,7% YoY
- ▍Net income +302,5% YoY
- ▍Free cash flow +571,9% YoY
- ▍Net margin 1.3%
Revenue €6.63B, +3,0% YoY; Operating income +23,1% YoY.
- ▍Revenue €6.63B, +3,0% YoY
- ▍Operating income +23,1% YoY
- ▍Net income +4,3% YoY
- ▍Free cash flow −2,9% YoY
- ▍Net margin 7.0%
Revenue €5.95B, +2,2% YoY; Operating income +57,8% YoY.
- ▍Revenue €5.95B, +2,2% YoY
- ▍Operating income +57,8% YoY
- ▍Net income +95,2% YoY
- ▍Free cash flow +40,0% YoY
- ▍Net margin 6.2%
Revenue €6.15B; Operating income €610.0M.
- ▍Revenue €6.15B
- ▍Operating income €610.0M
- ▍Net margin 7.0%
Revenue €5.96B; Operating income €57.0M.
- ▍Revenue €5.96B
- ▍Operating income €57.0M
- ▍Net margin -0.7%
Revenue €6.44B; Operating income €598.0M.
- ▍Revenue €6.44B
- ▍Operating income €598.0M
- ▍Net margin 6.9%
Revenue €5.82B; Operating income €346.0M.
- ▍Revenue €5.82B
- ▍Operating income €346.0M
- ▍Net margin 3.2%
Revenue €24.81B, +4,8% YoY; Operating income +53,8% YoY.
- ▍Revenue €24.81B, +4,8% YoY
- ▍Operating income +53,8% YoY
- ▍Net income +75,4% YoY
- ▍Free cash flow +25,1% YoY
- ▍Net margin 5.4%
Revenue €23.68B, +10,5% YoY; Operating income +398,9% YoY.
- ▍Revenue €23.68B, +10,5% YoY
- ▍Operating income +398,9% YoY
- ▍Net income +1 105,3% YoY
- ▍Free cash flow +226,0% YoY
- ▍Net margin 3.2%
Revenue €21.43B, −4,8% YoY; Operating income −59,9% YoY.
- ▍Revenue €21.43B, −4,8% YoY
- ▍Operating income −59,9% YoY
- ▍Net income −112,4% YoY
- ▍Free cash flow +140,0% YoY
- ▍Net margin -0.4%
Revenue €22.51B, +6,0% YoY; Operating income −66,3% YoY.
- ▍Revenue €22.51B, +6,0% YoY
- ▍Operating income −66,3% YoY
- ▍Net income −71,1% YoY
- ▍Free cash flow −87,7% YoY
- ▍Net margin 2.7%
Valuation TTM
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | 9,52 |
| Revenue | —no estimate | —no estimate | 26,5B EUR |
| Operating income | —no estimate | —no estimate | 2,5B EUR |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Actions
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- Market data
- Market data cache
- Issuer disclosures
- Public news
- Earnings transcripts
- Consensus estimates
- ESG data
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Net Cashcash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
- Capex To Revenuecapital_expenditure / revenue
- Return On Equitynet_income / total_equity
- Debt To Equity(short_term_debt + long_term_debt) / total_equity
- Cash Conversion Ratiooperating_cash_flow / net_income
- Adidas AG Market data — financials · 2026-05-27
- Adidas AG Market data — analyst estimates · 2026-05-27
Ownership & reference
Top holders
- Investment Managers · as of 2026-03-310,00 %$0M