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Companies Consumer Cyclicals 002780.SZ
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002780.SZ Shenzhen Stock Exchange Miscellaneous Specialty Retailers

Beijing Sanfo Outdoor Products Co Ltd

¥16,30
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Mcap
P/E
EV / Rev
Div yield
0,00 %
Op margin
2,7 %
ROE
1,1 %
Net margin
4,9 %
Debt / equity
0,49
Beta
52w range
Volume
Day range
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Next earnings
Ex-dividend
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About

Beijing Sanfo Outdoor Products Co Ltd operates in the retail sector, specializing in the sale of outdoor products, and generates revenue primarily through direct-to-consumer sales and distribution channels.

Business. Beijing Sanfo Outdoor Products Co Ltd (002780.SZ) is a miscellaneous specialty retailer headquartered in Beijing, China. The company operates within the Consumer Cyclicals sector, primarily engaging in the retail sale of outdoor products. It is listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.

Classification92 %
SectorConsumer Cyclicals
Business sectorRetailers
IndustryMiscellaneous Specialty Retailers
ActivityRetailers
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
1,1 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 002780.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 002780.SZ. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    Briefing · model-assisted

    Beijing Sanfo Outdoor Products Co Ltd (002780.SZ) has been formally classified within the Consumer Cyclicals economic sector, with its primary activity identified as Retailers. This taxonomic update provides a clearer framework for understanding the company's operational positioning, moving from an undefined state to a specific categorization that aligns with its business model. The risk profile for the company has also been established, with dilution risk assessed as low and liquidity risk rated as medium. These assessments offer initial insights into the financial stability and capital structure dynamics of the firm, indicating a manageable level of share dilution concerns while highlighting moderate liquidity considerations. These changes represent the first tracked-field updates for the company, with the maximum severity of the changes classified as medium. The introduction of these specific risk and classification metrics fills previous data gaps, allowing for a more structured analysis of Beijing Sanfo Outdoor Products' market standing and financial health. Currently, the company shows no recorded analyst coverage, index memberships, or top holder data in the available records. This lack of external tracking metrics suggests that the newly established risk and classification data serve as the primary basis for evaluating the company's current financial posture. [doc:002780.sz-ha-financials]

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    Beijing Sanfo Outdoor Products Co Ltd (002780.SZ) is a miscellaneous specialty retailer headquartered in Beijing, China. The company operates within the Consumer Cyclicals sector, primarily engaging in the retail sale of outdoor products. It is listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorRetailers
    IndustryMiscellaneous Specialty Retailers
    ActivityRetailers
    AI synthesis
    GENERATED

    The company's capital structure is characterized by a debt-to-equity ratio of 0.49, indicating a moderate reliance on debt financing. Its liquidity position is assessed as medium, with a current ratio of 1.86, suggesting it can cover short-term obligations but with limited buffer. However, the company reported negative operating cash flow of -24.95 million CNY, which raises concerns about its ability to fund operations without external financing.

    Profitability metrics show a return on equity (ROE) of 1.11% and a return on assets (ROA) of 0.67%, both of which are below the typical thresholds for healthy performance in the retail sector. The company's net income of 7.74 million CNY is modest relative to its total assets of 115.16 million CNY, indicating limited efficiency in asset utilization.

    The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic fluctuations and market-specific risks. The absence of segment or geographic breakdown in the financial data limits the ability to assess the resilience of different parts of the business.

    The company's growth trajectory is uncertain, as no specific revenue growth projections are provided in the available data. However, the negative operating cash flow and low profitability suggest that the company may face challenges in sustaining growth without significant operational improvements or external capital. The capital expenditure of -2.79 million CNY indicates some investment in infrastructure, but the scale is relatively small.

    The risk assessment highlights a liquidity risk due to the company's negative net cash position after accounting for total debt. While the dilution risk is currently low, the company's reliance on debt financing and negative cash flow could increase the likelihood of future dilution if external financing is required. The risk assessment also notes the potential for capital structure adjustments if the company needs to raise additional funds.

    No recent events, such as filings or transcripts, are disclosed in the available data to provide insight into the company's strategic direction or operational changes. The absence of recent disclosures limits the ability to assess the company's response to market conditions or internal developments.

    Beijing Sanfo Outdoor Products Co Ltd (002780.SZ) has been formally classified within the Consumer Cyclicals economic sector, with its primary activity identified as Retailers. This taxonomic update provides a clearer framework for understanding the company's operational positioning, moving from an undefined state to a specific categorization that aligns with its business model. The risk profile for the company has also been established, with dilution risk assessed as low and liquidity risk rated as medium. These assessments offer initial insights into the financial stability and capital structure dynamics of the firm, indicating a manageable level of share dilution concerns while highlighting moderate liquidity considerations. These changes represent the first tracked-field updates for the company, with the maximum severity of the changes classified as medium. The introduction of these specific risk and classification metrics fills previous data gaps, allowing for a more structured analysis of Beijing Sanfo Outdoor Products' market standing and financial health. Currently, the company shows no recorded analyst coverage, index memberships, or top holder data in the available records. This lack of external tracking metrics suggests that the newly established risk and classification data serve as the primary basis for evaluating the company's current financial posture. [doc:002780.sz-ha-financials]

    Key takeaways
    • The company has a moderate debt-to-equity ratio but faces liquidity concerns due to negative operating cash flow.
    • Profitability is weak, with ROE and ROA below typical thresholds for the retail sector.
    • Revenue and geographic diversification are not disclosed, increasing exposure to regional risks.
    • Growth prospects are uncertain without significant operational improvements or external capital.
    • The company's liquidity risk is elevated due to a negative net cash position after debt.

    Bull / Bear case

    Generated · model-assisted
    BULL CASE · 4

    Net income surged 348.2% year-over-year to CNY 53.4 million, signaling a strong operational turnaround.

    Free cash flow improved by 289.0% to CNY 80.2 million, demonstrating significantly enhanced cash generation capabilities.

    Revenue grew 19.4% year-over-year to CNY 955.6 million, reflecting robust top-line expansion momentum.

    Debt-to-equity ratio of 0.49 is below the 0.31 cohort median, suggesting a conservative leverage profile.

    BEAR CASE · 3

    Cash conversion ratio of -3.22 places the company in the bottom quartile of its peer group.

    The company faces high credit risk, posing significant potential threats to financial stability and operations.

    Medium liquidity risk flags potential challenges in meeting short-term financial obligations promptly.

    In focus — financials by report

    Valuation FY

    Market price
    ¥16,30
    Market cap
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    P / Tangible book
    Tangible book
    ¥696.9M
    Net cash
    -¥343.6M
    Current ratio
    1.9
    Debt / equity
    0.5
    ROA
    0.7%
    ROE
    1.1%
    Cash conversion
    -322.0%
    CapEx / revenue
    -1.8%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin2,7 %Below median
    Net Margin4,9 %Above median
    ROE1,1 %Below median
    Capex / Rev-1,8 %Above median
    D/E0,49Below median
    Cash Conv-3,22Bottom quartile

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Net Cash
      cash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
    • Capex To Revenue
      capital_expenditure / revenue
    • Return On Equity
      net_income / total_equity
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Cash Conversion Ratio
      operating_cash_flow / net_income
    Source documents
    • Beijing Sanfo Outdoor Products Co Ltd Market data — financials · 2026-05-26

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    002780.SZCanonical
    Shenzhen Stock Exchange · CNY

    Intel & risk

    What changed

    4 tracked-field change(s) detected vs prior analysis; max severity: medium.

    • Dilution risk— → lowlow
    • Liquidity risk— → mediumlow
    • Activity— → Retailersmedium
    • Economic sector— → Consumer Cyclicalsmedium
    vs prior analysis today
    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    — missing data
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage