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INDICATIVE · SAMPLE DATA
7354$277.0057

Direct Marketing MiX Inc

Advertising & MarketingVerified

The company maintains a market price of 277 JPY per share, with a market capitalization of 12.62 billion JPY. Its price-to-earnings ratio is 27.71, and its price-to-book ratio is 0.94, indicating a valuation that is in line with tangible book value. The enterprise value to EBITDA ratio is 18.33, and the enterprise value to revenue ratio is 2.42, suggesting a moderate valuation relative to earnings and revenue. Profitability metrics show a return on equity of 3.39% and a return on assets of 1.79%, both of which are below the industry median for advertising and marketing firms. The company's operating margin is 13.18% (783.67 million JPY operating income on 5.94 billion JPY revenue), and its net margin is 7.66% (455.46 million JPY net income on 5.94 billion JPY revenue), which is in line with the industry's average operating margin but below the median net margin. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic fluctuations and client concentration risk. The company's revenue is entirely derived from its advertising and marketing services, with no material diversification into other product lines or geographic regions. Looking ahead, the company is projected to experience a 1.2% year-over-year revenue decline in the current fiscal year, with a 0.8% decline expected in the following year. This trend is consistent with the broader advertising and marketing industry, which is facing headwinds from economic uncertainty and shifting consumer behavior. The company's operating cash flow is negative at -126.25 million JPY, but its free cash flow is positive at 663.34 million JPY, indicating that capital expenditures are being managed effectively. The company faces moderate liquidity risk, with a current ratio of 1.19 and a debt-to-equity ratio of 0.41. The risk assessment highlights that net cash is negative after subtracting total debt, which could limit the company's ability to fund operations or pursue growth opportunities without external financing. The dilution risk is assessed as low, with no significant dilution expected in the near term. Recent events include the filing of the latest financial report, which disclosed a net income of 455.46 million JPY and a revenue of 5.94 billion JPY. The company's shares outstanding remain unchanged at 45.56 million, with no recent share issuance or buyback activity reported. Analysts have noted the company's performance relative to estimates, with the last actual EPS at 28.97 JPY and the last actual revenue at 22.69 billion JPY.

30-day price · 7354-32.00 (-10.2%)
Low$272.00High$331.00Close$281.00As of19 May, 00:00 UTC
Profile
CompanyDirect Marketing MiX Inc
Ticker7354.T
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Direct Marketing MiX Inc provides advertising and marketing services, generating revenue primarily through fees for marketing campaigns and related services.

Classification. The company is classified under the Advertising & Marketing industry within the Cyclical Consumer Services business sector, with a classification confidence of 0.92.

The company maintains a market price of 277 JPY per share, with a market capitalization of 12.62 billion JPY. Its price-to-earnings ratio is 27.71, and its price-to-book ratio is 0.94, indicating a valuation that is in line with tangible book value. The enterprise value to EBITDA ratio is 18.33, and the enterprise value to revenue ratio is 2.42, suggesting a moderate valuation relative to earnings and revenue. Profitability metrics show a return on equity of 3.39% and a return on assets of 1.79%, both of which are below the industry median for advertising and marketing firms. The company's operating margin is 13.18% (783.67 million JPY operating income on 5.94 billion JPY revenue), and its net margin is 7.66% (455.46 million JPY net income on 5.94 billion JPY revenue), which is in line with the industry's average operating margin but below the median net margin. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic fluctuations and client concentration risk. The company's revenue is entirely derived from its advertising and marketing services, with no material diversification into other product lines or geographic regions. Looking ahead, the company is projected to experience a 1.2% year-over-year revenue decline in the current fiscal year, with a 0.8% decline expected in the following year. This trend is consistent with the broader advertising and marketing industry, which is facing headwinds from economic uncertainty and shifting consumer behavior. The company's operating cash flow is negative at -126.25 million JPY, but its free cash flow is positive at 663.34 million JPY, indicating that capital expenditures are being managed effectively. The company faces moderate liquidity risk, with a current ratio of 1.19 and a debt-to-equity ratio of 0.41. The risk assessment highlights that net cash is negative after subtracting total debt, which could limit the company's ability to fund operations or pursue growth opportunities without external financing. The dilution risk is assessed as low, with no significant dilution expected in the near term. Recent events include the filing of the latest financial report, which disclosed a net income of 455.46 million JPY and a revenue of 5.94 billion JPY. The company's shares outstanding remain unchanged at 45.56 million, with no recent share issuance or buyback activity reported. Analysts have noted the company's performance relative to estimates, with the last actual EPS at 28.97 JPY and the last actual revenue at 22.69 billion JPY.
Key takeaways
  • The company's valuation is moderate, with a price-to-earnings ratio of 27.71 and a price-to-book ratio of 0.94.
  • Profitability is below the industry median, with a return on equity of 3.39% and a return on assets of 1.79%.
  • Revenue is concentrated in a single business segment, increasing exposure to client and regional concentration risk.
  • The company is projected to experience a slight revenue decline in the next two fiscal years.
  • Liquidity risk is moderate, with a current ratio of 1.19 and a debt-to-equity ratio of 0.41.
  • Dilution risk is low, with no significant dilution expected in the near term.
  • --
  • # RATIONALES
Financial snapshot
PeriodHA-latest
CurrencyJPY
Revenue$5.94B
Gross profit
Operating income$783.7M
Net income$455.5M
R&D
SG&A
D&A
SBC
Operating cash flow-$126.3M
CapEx-$20.8M
Free cash flow$663.3M
Total assets$25.48B
Total liabilities$12.05B
Total equity$13.43B
Cash & equivalents$3.76B
Long-term debt$5.51B
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY-4$30.29B$4.78B$3.22B$3.36B
FY-3$34.67B$5.77B$3.80B$4.61B
FY-2$26.85B$1.22B$310.0M$955.4M
FY-1$20.95B$1.43B$834.3M$1.97B
FY0$22.69B$2.13B$1.34B$2.04B
PeriodGross %Op %Net %FCF %
FY-4
FY-3
FY-2
FY-1
FY0
PeriodAssetsEquityCashDebt
FY-4$26.84B$11.60B$5.07B
FY-3$30.53B$15.59B$7.61B
FY-2$26.18B$13.09B$4.46B
FY-1$24.97B$13.76B$5.17B
FY0$27.42B$14.88B$5.52B
PeriodOCFCapExFCFSBC
FY-4$4.14B-$859.2M$3.36B
FY-3$5.12B-$435.1M$4.61B
FY-2$1.61B-$143.3M$955.4M
FY-1$2.00B-$127.7M$1.97B
FY0$2.80B-$380.9M$2.04B
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ-7$5.94B$783.7M$455.5M$663.3M
FQ-6$4.76B$272.7M$112.2M$452.6M
FQ-5$5.02B$122.8M$36.0M$351.8M
FQ-4$5.23B$254.7M$230.7M$503.8M
FQ-3$5.99B$746.9M$463.4M$543.8M
FQ-2$5.66B$530.8M$330.8M$475.3M
FQ-1$5.38B$395.7M$241.0M$479.3M
FQ0$5.67B$459.3M$309.3M$545.9M
PeriodGross %Op %Net %FCF %
FQ-7
FQ-6
FQ-5
FQ-4
FQ-3
FQ-2
FQ-1
FQ0
PeriodAssetsEquityCashDebt
FQ-7$25.48B$13.43B$3.76B
FQ-6$24.48B$13.52B$4.38B
FQ-5$24.77B$13.52B$4.79B
FQ-4$24.97B$13.76B$5.17B
FQ-3$25.70B$14.02B$5.05B
FQ-2$25.33B$14.39B$4.93B
FQ-1$25.26B$14.64B$5.22B
FQ0$27.42B$14.88B$5.52B
PeriodOCFCapExFCFSBC
FQ-7-$126.3M-$20.8M$663.3M
FQ-6$1.04B-$46.5M$452.6M
FQ-5$923.8M-$91.1M$351.8M
FQ-4$2.00B-$127.7M$503.8M
FQ-3$655.0M-$21.9M$543.8M
FQ-2$1.23B-$199.9M$475.3M
FQ-1$1.91B-$287.0M$479.3M
FQ0$2.80B-$380.9M$545.9M
Valuation
Market price$277.00
Market cap$12.62B
Enterprise value$14.36B
P/E27.7
Reported non-GAAP P/E
EV/Revenue2.4
EV/Op income18.3
EV/OCF
P/B0.9
P/Tangible book0.9
Tangible book$13.43B
Net cash-$1.75B
Current ratio1.2
Debt/Equity0.4
ROA1.8%
ROE3.4%
Cash conversion-28.0%
CapEx/Revenue-0.4%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 239 companies
Metric7354Activity
Op margin13.2%3.6% medp25 -1.9% · p75 9.8%top quartile
Net margin7.7%2.3% medp25 -2.8% · p75 7.5%top quartile
Gross margin33.3% medp25 17.9% · p75 54.3%
CapEx / revenue-0.4%-1.2% medp25 -4.0% · p75 -0.4%top quartile
Debt / equity41.0%22.8% medp25 2.9% · p75 58.3%above median
Observations
IR observations
Last actual EPS28.97 JPY
Last actual revenue22,694,230,000 JPY
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-10 10:07 UTC#48dfc809
Market quoteclose JPY 308.00 · shares 0.05B diluted
no public URL
2026-05-10 10:07 UTC#b2a00e97
Source: analysis-pipeline (hybrid)Generated: 2026-05-27 02:58 UTCJob: 3817cd78