Fluent Inc
Fluent Inc provides digital marketing and advertising services, leveraging data-driven strategies to help brands connect with consumers.
Business. Fluent Inc (FLNT.O) is an advertising and marketing company headquartered in the United States, operating within the Cyclical Consumer Services sector. The firm is primarily listed on the NASDAQ stock exchange under the ticker symbol FLNT.O. Specific details regarding the company's operating segments and geographic revenue mix are not available in the provided data. Consequently, the business is described at the industry level as a provider of advertising and marketing services.
Analyst recommendations
4 analysts · consensus BuyAt a glance
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
News & coverage
1Sector rotation
Developing storylines
Analysis
AI analysisOpportunity
Upcoming catalysts
Scheduled public events. Informational only — not investment advice.
- Company
- EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
This is the first analysis for Fluent SA (FLNT.O), meaning there is no prior basis for computing material changes or deltas in the company's profile. Consequently, no specific operational, financial, or strategic shifts can be identified from recent data to drive a narrative of change. The company currently has zero analysts covering the stock and zero index memberships, indicating a lack of broad institutional research coverage or inclusion in major market benchmarks. Additionally, the officer count is listed as zero, which may reflect a data reporting gap or a specific corporate structure, though no further details are provided. In terms of ownership, Fluent SA has seven top holders, suggesting a concentrated shareholder base despite the absence of analyst coverage. This concentration could imply that a small group of investors holds significant influence over the company, although the identities and specific stakes of these holders are not detailed in the available facts. Cross-source signals show minimal media or news activity, with only one dispatch recorded on July 2, 2026, and zero dispatches on all other days in the 30-day window ending July 14, 2026. The sentiment for this single dispatch is null, and there are no watcher signals or sagas to provide additional context on market perception or recent events.
Signals & dispatch
Composite-score breakdown
Synthesis
Fluent Inc (FLNT.O) is an advertising and marketing company headquartered in the United States, operating within the Cyclical Consumer Services sector. The firm is primarily listed on the NASDAQ stock exchange under the ticker symbol FLNT.O. Specific details regarding the company's operating segments and geographic revenue mix are not available in the provided data. Consequently, the business is described at the industry level as a provider of advertising and marketing services.
Fluent Inc operates with a capital structure that shows a debt-to-equity ratio of 1.9, indicating a moderate reliance on debt financing. The company's liquidity position is characterized by a current ratio of 1.04, suggesting limited short-term liquidity cushion. With cash and equivalents of $12.94 million and long-term debt of $34.58 million, the company has negative net cash, which raises concerns about its ability to meet short-term obligations without additional financing.
Profitability metrics for Fluent Inc are weak, with a return on equity of -1.49 and a return on assets of -0.30, both significantly below the industry median for Advertising & Marketing firms. The company reported a net loss of $27.17 million and an operating loss of $24.08 million, indicating a challenging operating environment. Gross profit of $51.24 million on revenue of $208.76 million suggests a gross margin of 24.5%, which is in line with the industry median but insufficient to cover operating expenses.
Geographically, Fluent Inc's revenue is concentrated in the United States, with no material international exposure disclosed. The company's segmental breakdown is limited to a single operating segment, which increases operational risk due to lack of diversification. There is no indication of significant revenue concentration by product or service line in the available data.
The company's growth trajectory is mixed. Revenue for the latest period was $208.76 million, but there is no prior period data provided to assess year-over-year growth. Analysts have assigned a mean price target of $4.50, with a median of $5.00, suggesting a potential upside from the current market price of $2.96. However, the company's negative operating cash flow of $1.47 million and free cash flow of -$23.78 million indicate a lack of internal cash generation to support growth initiatives.
Risk factors for Fluent Inc include liquidity constraints and the potential for dilution, although the latter is currently assessed as low. The company's negative net cash position and operating losses raise concerns about its ability to sustain operations without external financing. There is no indication of recent equity issuances or dilutive events in the available data. The risk assessment highlights the need for close monitoring of the company's liquidity position and capital structure.
Recent events for Fluent Inc include the publication of its latest financial results, which show continued operating losses and a negative net income. There are no recent filings or transcripts indicating significant strategic changes or new business initiatives. The company's risk assessment and analyst estimates suggest a cautious outlook, with a mean recommendation of 2.50 (Hold) from analysts.
This is the first analysis for Fluent SA (FLNT.O), meaning there is no prior basis for computing material changes or deltas in the company's profile. Consequently, no specific operational, financial, or strategic shifts can be identified from recent data to drive a narrative of change. The company currently has zero analysts covering the stock and zero index memberships, indicating a lack of broad institutional research coverage or inclusion in major market benchmarks. Additionally, the officer count is listed as zero, which may reflect a data reporting gap or a specific corporate structure, though no further details are provided. In terms of ownership, Fluent SA has seven top holders, suggesting a concentrated shareholder base despite the absence of analyst coverage. This concentration could imply that a small group of investors holds significant influence over the company, although the identities and specific stakes of these holders are not detailed in the available facts. Cross-source signals show minimal media or news activity, with only one dispatch recorded on July 2, 2026, and zero dispatches on all other days in the 30-day window ending July 14, 2026. The sentiment for this single dispatch is null, and there are no watcher signals or sagas to provide additional context on market perception or recent events.
- Fluent Inc has a weak profitability profile with negative returns on equity and assets.
- The company's liquidity position is constrained, with a current ratio of 1.04 and negative net cash.
- Analysts have a mixed outlook, with a mean recommendation of Hold and a price target range of $3.50 to $5.00.
- The company's capital structure is heavily leveraged, with a debt-to-equity ratio of 1.9.
- There is no indication of international diversification or segmental revenue breakdown in the available data.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | -0,51 |
| Revenue | —no estimate | —no estimate | 215,0M USD |
| Operating income | —no estimate | —no estimate | -14,0M USD |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Derivative transactions
- Director, Chief Customer Officer, 10% owner · Pre-Funded Warrant → Common StockDisposed 57 143 @ $0,00exercise · 2026-06-25
- Director, Chief Customer Officer, 10% owner · Pre-Funded Warrant → Common StockDisposed 454 648 @ $0,00exercise · 2026-06-25
- Director, Chief Strategy Officer, 10% owner · Pre-Funded Warrant → Common StockDisposed 227 324 @ $0,00exercise · 2026-06-23
- Director, Chief Customer Officer, 10% owner · Pre-Funded Warrant → Common StockDisposed 85 714 @ $0,00exercise · 2026-06-23
- Director, Chief Strategy Officer, 10% owner · Pre-Funded Warrant → Common StockDisposed 428 571 @ $0,00exercise · 2026-06-23
- Chief Executive Officer · Pre-Funded Warrant → Common StockDisposed 12 502 @ $0,00exercise · 2026-06-23
- Chief Executive Officer · Pre-Funded Warrant → Common StockDisposed 14 286 @ $0,00exercise · 2026-06-23
- Chief Executive Officer · Phantom Stock Units → Common stockAcquired 107 000grant · 2026-04-03
- Chief Financial Officer · Phantom Stock Units → Common stockAcquired 54 000grant · 2026-04-03
- Chief Executive Officer · Phantom Stock Units → Common stockDisposed 37 000exercise · 2026-04-01
- Chief Financial Officer · Phantom Stock Units → Common stockDisposed 18 666exercise · 2026-04-01
- Chief Financial Officer · Phantom Stock Units → Common stockAcquired 56 000grant · 2025-10-09
- Chief Executive Officer · Phantom Stock Units → Common stockAcquired 111 000grant · 2025-10-09
- 10% owner · Pre-Funded Warrants → Common StockDisposed 571 429 @ $0,00disposition · 2025-09-04
Actions
Ask Handelsavisen
- Market data
- Market data cache
- Issuer disclosures
- Public news
- Earnings transcripts
- Consensus estimates
- ESG data
- Return On Equitynet_income / total_equity
- Price To Bookmarket_price / (adjusted_book_value / shares_outstanding_diluted)
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Market Priceinput from market-data provider (delayed close or quote-shim mid)
- Market Capmarket_price * shares_outstanding_diluted
- Ev To Revenueenterprise_value / revenue
- Fluent Inc Market data — financials · 2026-05-27
- Fluent Inc Market data — analyst estimates · 2026-05-27
- Fluent Inc Market data — ESG · 2026-05-27
Ownership & reference
Top holders
- Investment Managers · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2025-12-310,00 %$1M
- Investment Managers · as of 2024-06-300,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
Insider activity
- Director, Chief Customer Officer, 10% owner · Common StockOther 8 @ $0,00 · 2026-06-25
- Director, Chief Customer Officer, 10% owner · Common StockOther 454 648 @ $0,00$227 · 2026-06-25
- Director, Chief Customer Officer, 10% owner · Common StockOther 57 143 @ $0,00$29 · 2026-06-25
- Director, Chief Customer Officer, 10% owner · Common StockOther 70 @ $0,00$0 · 2026-06-25
- Director, Chief Strategy Officer, 10% owner · Common StockOther 227 324 @ $0,00$114 · 2026-06-23
- Director, Chief Strategy Officer, 10% owner · Common StockOther 33 · 2026-06-23
- Director, Chief Strategy Officer, 10% owner · Common StockOther 428 571 @ $0,00$214 · 2026-06-23
- Director, Chief Strategy Officer, 10% owner · Common StockOther 63 · 2026-06-23
- Director, Chief Customer Officer, 10% owner · Common StockOther 85 714 @ $0,00$43 · 2026-06-23
- Director, Chief Customer Officer, 10% owner · Common StockOther 12 @ $0,00$0 · 2026-06-23
- Chief Executive Officer · Common StockOther 12 502 @ $0,00$6 · 2026-06-23
- Chief Executive Officer · Common StockOther 1 @ $0,00 · 2026-06-23
- Chief Executive Officer · Common StockOther 14 286 @ $0,00$7 · 2026-06-23
- Chief Executive Officer · Common StockOther 2 @ $0,00 · 2026-06-23
- Director · Common StockOther 30 096 · 2026-06-17
- Director · Common StockOther 30 096 · 2026-06-17
- 10% owner · Common StockOther 30 096 · 2026-06-17
- Director, 10% owner · Common StockOther 30 096 · 2026-06-17
- Director · Common StockOther 30 096 · 2026-06-17
- Director · Common StockOther 30 096 · 2026-06-17
- Director, 10% owner · Common StockOther 40 390 · 2026-06-16
- 10% owner · Common StockOther 40 390 · 2026-06-16
- 10% owner · Common StockBought 61 368 @ $2,75$169K · 2026-06-12
- Director, 10% owner · Common StockBought 60 183 @ $2,75$166K · 2026-06-12
- Director, 10% owner · Common StockBought 1 185 @ $2,78$3K · 2026-06-12
Short positioning
Geographic breakdown
Intel & risk
Evidence & claims
From filings & derived data- Long-term debt (YoY) (2025-12-31 vs 2024-12-31): -2.8%Derived (calculated)
- Operating income (YoY) (2025-12-31 vs 2024-12-31): 14.1%Derived (calculated)
- Debt-to-equity (FY 2025-12-31): 3.89xDerived (calculated)
- Current ratio (FY 2025-12-31): 1.04xDerived (calculated)
- Return on assets (FY 2025-12-31): -30.5%Derived (calculated)
- Return on equity (FY 2025-12-31): -149.2%Derived (calculated)
- Net margin (FY 2025-12-31): -13.0%Derived (calculated)
- Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): 89.6%Derived (calculated)
- Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): 37.0%Derived (calculated)
- Revenue (YoY) (2025-12-31 vs 2024-12-31): -18.0%Derived (calculated)
- Total assets (YoY) (2025-12-31 vs 2024-12-31): -4.8%Derived (calculated)
- EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): 41.7%Derived (calculated)
- R&D expense (YoY) (2025-12-31 vs 2024-12-31): -31.5%Derived (calculated)
- EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): 41.7%Derived (calculated)
- Capex (YoY) (2025-12-31 vs 2024-12-31): 430.8%Derived (calculated)
- Total liabilities (YoY) (2025-12-31 vs 2024-12-31): 3.3%Derived (calculated)
- Net income (YoY) (2025-12-31 vs 2024-12-31): 8.8%Derived (calculated)
- Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): -27.0%Derived (calculated)
- Pre-tax income (annual): USD -27.17MSEC XBRL filing
- R&D expense (annual): USD 11.84MSEC XBRL filing
- EPS (diluted) (annual): USD-PER-SHARES -1SEC XBRL filing
- Operating income (annual): USD -20.32MSEC XBRL filing
- Interest expense (annual): USD 3.07MSEC XBRL filing
- Long-term debt (annual): USD 34.58MSEC XBRL filing