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INDICATIVE · SAMPLE DATA
FLNT$2.9659

Fluent Inc

Advertising & MarketingVerified

Fluent Inc operates with a capital structure that shows a debt-to-equity ratio of 1.9, indicating a moderate reliance on debt financing. The company's liquidity position is characterized by a current ratio of 1.04, suggesting limited short-term liquidity cushion. With cash and equivalents of $12.94 million and long-term debt of $34.58 million, the company has negative net cash, which raises concerns about its ability to meet short-term obligations without additional financing. Profitability metrics for Fluent Inc are weak, with a return on equity of -1.49 and a return on assets of -0.30, both significantly below the industry median for Advertising & Marketing firms. The company reported a net loss of $27.17 million and an operating loss of $24.08 million, indicating a challenging operating environment. Gross profit of $51.24 million on revenue of $208.76 million suggests a gross margin of 24.5%, which is in line with the industry median but insufficient to cover operating expenses. Geographically, Fluent Inc's revenue is concentrated in the United States, with no material international exposure disclosed. The company's segmental breakdown is limited to a single operating segment, which increases operational risk due to lack of diversification. There is no indication of significant revenue concentration by product or service line in the available data. The company's growth trajectory is mixed. Revenue for the latest period was $208.76 million, but there is no prior period data provided to assess year-over-year growth. Analysts have assigned a mean price target of $4.50, with a median of $5.00, suggesting a potential upside from the current market price of $2.96. However, the company's negative operating cash flow of $1.47 million and free cash flow of -$23.78 million indicate a lack of internal cash generation to support growth initiatives. Risk factors for Fluent Inc include liquidity constraints and the potential for dilution, although the latter is currently assessed as low. The company's negative net cash position and operating losses raise concerns about its ability to sustain operations without external financing. There is no indication of recent equity issuances or dilutive events in the available data. The risk assessment highlights the need for close monitoring of the company's liquidity position and capital structure. Recent events for Fluent Inc include the publication of its latest financial results, which show continued operating losses and a negative net income. There are no recent filings or transcripts indicating significant strategic changes or new business initiatives. The company's risk assessment and analyst estimates suggest a cautious outlook, with a mean recommendation of 2.50 (Hold) from analysts.

30-day price · FLNT-0.43 (-13.3%)
Low$2.51High$3.64Close$2.81As of17 May, 00:00 UTC
Profile
CompanyFluent Inc
TickerFLNT.O
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Fluent Inc provides digital marketing and advertising services, leveraging data-driven strategies to help brands connect with consumers.

Classification. Fluent Inc is classified under the Advertising & Marketing industry within the Cyclical Consumer Services business sector, with a classification confidence of 0.92.

Fluent Inc operates with a capital structure that shows a debt-to-equity ratio of 1.9, indicating a moderate reliance on debt financing. The company's liquidity position is characterized by a current ratio of 1.04, suggesting limited short-term liquidity cushion. With cash and equivalents of $12.94 million and long-term debt of $34.58 million, the company has negative net cash, which raises concerns about its ability to meet short-term obligations without additional financing. Profitability metrics for Fluent Inc are weak, with a return on equity of -1.49 and a return on assets of -0.30, both significantly below the industry median for Advertising & Marketing firms. The company reported a net loss of $27.17 million and an operating loss of $24.08 million, indicating a challenging operating environment. Gross profit of $51.24 million on revenue of $208.76 million suggests a gross margin of 24.5%, which is in line with the industry median but insufficient to cover operating expenses. Geographically, Fluent Inc's revenue is concentrated in the United States, with no material international exposure disclosed. The company's segmental breakdown is limited to a single operating segment, which increases operational risk due to lack of diversification. There is no indication of significant revenue concentration by product or service line in the available data. The company's growth trajectory is mixed. Revenue for the latest period was $208.76 million, but there is no prior period data provided to assess year-over-year growth. Analysts have assigned a mean price target of $4.50, with a median of $5.00, suggesting a potential upside from the current market price of $2.96. However, the company's negative operating cash flow of $1.47 million and free cash flow of -$23.78 million indicate a lack of internal cash generation to support growth initiatives. Risk factors for Fluent Inc include liquidity constraints and the potential for dilution, although the latter is currently assessed as low. The company's negative net cash position and operating losses raise concerns about its ability to sustain operations without external financing. There is no indication of recent equity issuances or dilutive events in the available data. The risk assessment highlights the need for close monitoring of the company's liquidity position and capital structure. Recent events for Fluent Inc include the publication of its latest financial results, which show continued operating losses and a negative net income. There are no recent filings or transcripts indicating significant strategic changes or new business initiatives. The company's risk assessment and analyst estimates suggest a cautious outlook, with a mean recommendation of 2.50 (Hold) from analysts.
Key takeaways
  • Fluent Inc has a weak profitability profile with negative returns on equity and assets.
  • The company's liquidity position is constrained, with a current ratio of 1.04 and negative net cash.
  • Analysts have a mixed outlook, with a mean recommendation of Hold and a price target range of $3.50 to $5.00.
  • The company's capital structure is heavily leveraged, with a debt-to-equity ratio of 1.9.
  • There is no indication of international diversification or segmental revenue breakdown in the available data.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$208.8M
Gross profit$51.2M
Operating income-$24.1M
Net income-$27.2M
R&D
SG&A
D&A
SBC
Operating cash flow-$1.5M
CapEx-$6.4M
Free cash flow-$23.8M
Total assets$89.1M
Total liabilities$70.9M
Total equity$18.2M
Cash & equivalents$12.9M
Long-term debt$34.6M
Valuation
Market price$2.96
Market cap$88.2M
Enterprise value$109.9M
P/E
Reported non-GAAP P/E
EV/Revenue0.5
EV/Op income
EV/OCF
P/B4.8
P/Tangible book4.8
Tangible book$18.2M
Net cash-$21.6M
Current ratio1.0
Debt/Equity1.9
ROA-30.5%
ROE-1.5%
Cash conversion5.0%
CapEx/Revenue-3.0%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Advertising & Marketing · cohort 239 companies
MetricFLNTActivity
Op margin-11.5%3.6% medp25 -1.9% · p75 9.8%bottom quartile
Net margin-13.0%2.3% medp25 -2.8% · p75 7.5%bottom quartile
Gross margin24.5%33.3% medp25 17.9% · p75 54.3%below median
CapEx / revenue-3.0%-1.2% medp25 -4.0% · p75 -0.4%below median
Debt / equity190.0%22.8% medp25 2.9% · p75 58.3%top quartile
Observations
IR observations
Mean price target4.50 USD
Median price target5.00 USD
High price target5.00 USD
Low price target3.50 USD
Mean recommendation2.50 (1=strong buy, 5=strong sell)
Strong-buy count0.00
Buy count2.00
Hold count2.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate-0.51 USD
Last actual EPS-1.05 USD
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-16 13:50 UTC#a6b869ac
Market quoteclose USD 2.77 · shares 0.03B diluted
no public URL
2026-05-16 13:51 UTC#b46e43ee
Source: analysis-pipeline (hybrid)Generated: 2026-05-27 23:05 UTCJob: f3db2ed2