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INDICATIVE · SAMPLE DATA
HHS$2.8155

Harte Hanks Inc

Advertising & MarketingVerified

Harte Hanks operates with a market capitalization of $20.84 million and a price-to-book ratio of 1.02, indicating a valuation close to its book value. The company holds $5.59 million in cash and equivalents, while its operating cash flow is negative at -$1.74 million, suggesting potential liquidity constraints. The current ratio of 1.54 indicates the company can cover its short-term liabilities with its current assets, but the low liquidity risk score suggests caution. Profitability metrics show a return on equity of -3.95% and a return on assets of -0.88%, both below the industry median, indicating underperformance in generating returns for shareholders and asset utilization. The company's operating income of $386,000 is modest, and its net income is negative at -$811,000, reflecting operational challenges. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification, which increases exposure to market-specific risks. The capital expenditure of -$2.76 million suggests a reduction in investment in physical assets, which may impact long-term growth. Looking ahead, the company's revenue is expected to remain flat, with no significant growth anticipated in the next fiscal year. The negative net income and low profitability metrics suggest that the company may need to address cost structures or revenue diversification to improve its financial performance. The risk assessment indicates low dilution and liquidity risks, with no immediate filing-based flags detected. However, the negative net income and low profitability metrics suggest that the company may need to address cost structures or revenue diversification to improve its financial performance. Recent filings and transcripts do not indicate any significant events that would alter the company's risk profile.

30-day price · HHS(missing data)
No daily-bar history available from current data sources. Alternate source pending.
Profile
CompanyHarte Hanks Inc
TickerHHS.O
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryAdvertising & Marketing
AI analysis

Business. Harte Hanks Inc provides advertising and marketing services, primarily generating revenue through client contracts and digital marketing solutions.

Classification. Harte Hanks is classified under the Advertising & Marketing industry within the Cyclical Consumer Services business sector, with a classification confidence of 0.92.

Harte Hanks operates with a market capitalization of $20.84 million and a price-to-book ratio of 1.02, indicating a valuation close to its book value. The company holds $5.59 million in cash and equivalents, while its operating cash flow is negative at -$1.74 million, suggesting potential liquidity constraints. The current ratio of 1.54 indicates the company can cover its short-term liabilities with its current assets, but the low liquidity risk score suggests caution. Profitability metrics show a return on equity of -3.95% and a return on assets of -0.88%, both below the industry median, indicating underperformance in generating returns for shareholders and asset utilization. The company's operating income of $386,000 is modest, and its net income is negative at -$811,000, reflecting operational challenges. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification, which increases exposure to market-specific risks. The capital expenditure of -$2.76 million suggests a reduction in investment in physical assets, which may impact long-term growth. Looking ahead, the company's revenue is expected to remain flat, with no significant growth anticipated in the next fiscal year. The negative net income and low profitability metrics suggest that the company may need to address cost structures or revenue diversification to improve its financial performance. The risk assessment indicates low dilution and liquidity risks, with no immediate filing-based flags detected. However, the negative net income and low profitability metrics suggest that the company may need to address cost structures or revenue diversification to improve its financial performance. Recent filings and transcripts do not indicate any significant events that would alter the company's risk profile.
Key takeaways
  • Harte Hanks has a market capitalization of $20.84 million and a price-to-book ratio of 1.02, indicating a valuation close to its book value.
  • The company's return on equity is -3.95%, and its return on assets is -0.88%, both below the industry median.
  • Revenue is concentrated in a single business segment, with no disclosed geographic diversification.
  • The company's revenue is expected to remain flat, with no significant growth anticipated in the next fiscal year.
  • The risk assessment indicates low dilution and liquidity risks, with no immediate filing-based flags detected.
  • --
  • ## RATIONALES
  • ```json
Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$159.6M
Gross profit$28.8M
Operating income$386.0k
Net income-$811.0k
R&D
SG&A
D&A
SBC
Operating cash flow-$1.7M
CapEx-$2.8M
Free cash flow$904.0k
Total assets$91.8M
Total liabilities$71.3M
Total equity$20.5M
Cash & equivalents$5.6M
Long-term debt$628.0k
Valuation
Market price$2.81
Market cap$20.8M
Enterprise value$15.9M
P/E
Reported non-GAAP P/E
EV/Revenue0.1
EV/Op income41.1
EV/OCF
P/B1.0
P/Tangible book1.0
Tangible book$20.5M
Net cash$5.0M
Current ratio1.5
Debt/Equity0.0
ROA-0.9%
ROE-4.0%
Cash conversion2.1%
CapEx/Revenue-1.7%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Advertising & Marketing · cohort 239 companies
MetricHHSActivity
Op margin0.2%3.6% medp25 -1.9% · p75 9.8%below median
Net margin-0.5%2.3% medp25 -2.8% · p75 7.5%below median
Gross margin18.1%33.3% medp25 17.9% · p75 54.3%below median
CapEx / revenue-1.7%-1.2% medp25 -4.0% · p75 -0.4%below median
Debt / equity3.0%22.8% medp25 2.9% · p75 58.3%below median
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-16 14:02 UTC#0109d724
Market quoteclose USD 2.77 · shares 0.01B diluted
no public URL
2026-05-16 14:04 UTC#eda328c4
Source: analysis-pipeline (hybrid)Generated: 2026-05-28 03:04 UTCJob: 0bd9461f