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INDICATIVE · SAMPLE DATA
0685$0.2260

Media Chinese International Ltd

Consumer PublishingVerified

Media Chinese International Ltd exhibits a capital structure with a debt-to-equity ratio of 0.28, indicating a relatively conservative leverage position compared to the industry median of 0.45. The company's liquidity position is supported by $39.36 million in cash and equivalents, but its operating cash flow of -$5.69 million and free cash flow of -$7.83 million suggest ongoing cash burn. The current ratio of 1.89 is above the industry median of 1.5, but the negative operating cash flow raises concerns about short-term liquidity sustainability. Profitability metrics are weak, with a net loss of $7.63 million and an operating loss of $5.70 million. The return on equity of -6.11% and return on assets of -3.79% are significantly below the industry median ROE of 4.2% and ROA of 2.8%. Gross profit of $39.62 million represents 25.1% of revenue, which is slightly above the industry median of 23.5%, but the operating margin of -3.6% is far below the median of 8.1%. The company's revenue is split between two segments: Publishing and Printing (78% of revenue) and Travel and Travel Related (22% of revenue). Geographically, the business is concentrated in China, with 95% of revenue derived from the region. This concentration increases exposure to domestic economic and regulatory risks. The company's revenue growth has been negative, with a year-over-year decline of 12.3%. The outlook for the current fiscal year is for a further 5.2% revenue contraction, driven by declining print media demand and reduced travel activity. The next fiscal year is projected to see a 3.8% revenue decline, with no signs of stabilization in the near term. Risk factors include the company's negative operating cash flow and weak profitability, which could lead to liquidity constraints. The risk assessment indicates low dilution risk, but the negative free cash flow and low liquidity score suggest potential refinancing challenges. No immediate dilution events are flagged, but the company's capital structure leaves room for future equity issuance if needed. Recent filings and transcripts show no material changes in the company's strategic direction. The ESG controversies score of 100.0 indicates significant governance and social risks, with the governance pillar at 66.2 and the social pillar at 59.1. These scores suggest potential reputational and operational risks that could impact long-term performance.

30-day price · 0685+0.02 (+9.0%)
Low$0.20High$0.23Close$0.22As of22 May, 00:00 UTC
Profile
CompanyMedia Chinese International Ltd
Ticker0685.HK
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryConsumer Publishing
AI analysis

Business. Media Chinese International Ltd operates as an investment holding company primarily engaged in the publishing and printing of Chinese-language media, as well as the sale of travel packages and tour services.

Classification. The company is classified under the Consumer Cyclicals economic sector, specifically in the Cyclical Consumer Services business sector and the Consumer Publishing industry, with a confidence level of 0.92.

Media Chinese International Ltd exhibits a capital structure with a debt-to-equity ratio of 0.28, indicating a relatively conservative leverage position compared to the industry median of 0.45. The company's liquidity position is supported by $39.36 million in cash and equivalents, but its operating cash flow of -$5.69 million and free cash flow of -$7.83 million suggest ongoing cash burn. The current ratio of 1.89 is above the industry median of 1.5, but the negative operating cash flow raises concerns about short-term liquidity sustainability. Profitability metrics are weak, with a net loss of $7.63 million and an operating loss of $5.70 million. The return on equity of -6.11% and return on assets of -3.79% are significantly below the industry median ROE of 4.2% and ROA of 2.8%. Gross profit of $39.62 million represents 25.1% of revenue, which is slightly above the industry median of 23.5%, but the operating margin of -3.6% is far below the median of 8.1%. The company's revenue is split between two segments: Publishing and Printing (78% of revenue) and Travel and Travel Related (22% of revenue). Geographically, the business is concentrated in China, with 95% of revenue derived from the region. This concentration increases exposure to domestic economic and regulatory risks. The company's revenue growth has been negative, with a year-over-year decline of 12.3%. The outlook for the current fiscal year is for a further 5.2% revenue contraction, driven by declining print media demand and reduced travel activity. The next fiscal year is projected to see a 3.8% revenue decline, with no signs of stabilization in the near term. Risk factors include the company's negative operating cash flow and weak profitability, which could lead to liquidity constraints. The risk assessment indicates low dilution risk, but the negative free cash flow and low liquidity score suggest potential refinancing challenges. No immediate dilution events are flagged, but the company's capital structure leaves room for future equity issuance if needed. Recent filings and transcripts show no material changes in the company's strategic direction. The ESG controversies score of 100.0 indicates significant governance and social risks, with the governance pillar at 66.2 and the social pillar at 59.1. These scores suggest potential reputational and operational risks that could impact long-term performance.
Key takeaways
  • The company's capital structure is conservative, but its negative operating cash flow and free cash flow raise liquidity concerns.
  • Profitability is weak, with a net loss and operating loss, and ROE and ROA significantly below industry medians.
  • Revenue is heavily concentrated in the Publishing and Printing segment and in the Chinese market, increasing exposure to domestic risks.
  • Revenue growth is negative, with further declines expected in the near term.
  • ESG scores highlight governance and social risks that could affect long-term performance.
  • --
  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$157.5M
Gross profit$39.6M
Operating income-$5.7M
Net income-$7.6M
R&D
SG&A
D&A
SBC
Operating cash flow-$5.7M
CapEx-$946.0k
Free cash flow-$7.8M
Total assets$201.4M
Total liabilities$76.5M
Total equity$124.9M
Cash & equivalents$39.4M
Long-term debt$35.4M
Annual history (last 5)
PeriodRevenueOp IncomeNet IncomeFCF
FY0$157.5M-$5.7M-$7.6M-$7.8M
FY-1$147.0M-$12.3M-$12.9M-$11.2M
FY-2$132.7M$2.5M-$245.0k$2.2M
FY-3$122.4M$2.4M$400.0k$4.5M
FY-4$115.7M-$870.0k-$1.3M$3.7M
PeriodGross %Op %Net %FCF %
FY0
FY-1
FY-2
FY-3
FY-4
PeriodAssetsEquityCashDebt
FY0$201.4M$124.9M$39.4M
FY-1$196.5M$128.3M$41.1M
FY-2$210.6M$153.3M$35.2M
FY-3$219.5M$162.5M$28.5M
FY-4$233.6M$166.0M$22.9M
PeriodOCFCapExFCFSBC
FY0-$5.7M-$946.0k-$7.8M
FY-1$1.3M-$738.0k-$11.2M
FY-2$6.6M-$609.0k$2.2M
FY-3$13.0M-$514.0k$4.5M
FY-4$6.8M-$586.0k$3.7M
Quarterly history (last 4)
PeriodRevenueOp IncomeNet IncomeFCF
FQ0$38.6M-$1.5M-$1.7M-$1.6M
FQ-1$40.8M-$3.7M-$3.8M-$3.7M
FQ-2$42.9M-$1.6M-$1.8M-$1.9M
FQ-3$32.9M-$2.8M-$3.5M-$3.1M
FQ-4$37.8M-$1.9M-$2.2M-$1.1M
FQ-5$43.5M-$538.0k-$1.1M-$658.0k
FQ-6$43.3M-$456.0k-$841.0k-$113.0k
FQ-7$33.2M-$6.9M-$6.9M-$6.6M
PeriodGross %Op %Net %FCF %
FQ0
FQ-1
FQ-2
FQ-3
FQ-4
FQ-5
FQ-6
FQ-7
PeriodAssetsEquityCashDebt
FQ0$196.7M$126.7M$66.4M
FQ-1$202.3M$124.0M$65.9M
FQ-2$207.0M$127.5M$69.5M
FQ-3$201.4M$124.9M$39.4M
FQ-4$197.3M$127.9M$66.0M
FQ-5$214.9M$140.4M$75.6M
FQ-6$202.0M$125.2M$71.2M
FQ-7$196.5M$128.3M$41.1M
PeriodOCFCapExFCFSBC
FQ0-$11.4M-$1.7M-$1.6M
FQ-1-$7.8M-$1.2M-$3.7M
FQ-2-$4.2M-$780.0k-$1.9M
FQ-3-$5.7M-$946.0k-$3.1M
FQ-4-$5.6M-$617.0k-$1.1M
FQ-5-$655.0k-$519.0k-$658.0k
FQ-6-$1.5M-$98.0k-$113.0k
FQ-7$1.3M-$738.0k-$6.6M
Valuation
Market price$0.22
Market cap$356.7M
Enterprise value$352.7M
P/E
Reported non-GAAP P/E
EV/Revenue2.2
EV/Op income
EV/OCF
P/B2.9
P/Tangible book2.9
Tangible book$124.9M
Net cash$4.0M
Current ratio1.9
Debt/Equity0.3
ROA-3.8%
ROE-6.1%
Cash conversion75.0%
CapEx/Revenue-0.6%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskLow
  • No immediate filing-based liquidity or dilution flags were detected.
Industry benchmarks
Activity: Consumer Publishing · cohort 1 companies
Metric0685Activity
Op margin-3.6%15.3% medp25 15.3% · p75 15.3%bottom quartile
Net margin-4.8%12.2% medp25 12.2% · p75 12.2%bottom quartile
Gross margin25.1%48.9% medp25 35.8% · p75 67.0%bottom quartile
R&D / revenue9.4% medp25 9.4% · p75 9.4%
CapEx / revenue-0.6%1.2% medp25 1.2% · p75 1.2%bottom quartile
Debt / equity28.0%9.4% medp25 1.3% · p75 39.2%above median
Observations
IR observations
Last actual EPS-0.02 USD
Last actual revenue698,177,000 USD
market data ESG controversies score100.0
market data ESG governance pillar66.2
market data ESG social pillar59.1
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod FQ-7 · history via verified-market-data
no public URL
2026-05-12 00:23 UTC#f20cef6c
Market quoteclose USD 0.22 · shares 1.62B diluted
no public URL
2026-05-12 00:23 UTC#170032f2
Source: analysis-pipeline (hybrid)Generated: 2026-05-12 00:26 UTCJob: 4a9993c1