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0685.HK HKEX Consumer Publishing

Media Chinese International Ltd

HK$0,19
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Mcap
P/E
EV / Rev
Div yield
3,54 %
Op margin
-20,7 %
ROE
-5,4 %
Net margin
-20,7 %
Debt / equity
0,21
Beta
52w range
Volume
Day range
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About

Media Chinese International Ltd operates in the consumer publishing industry, generating revenue primarily through content creation and distribution in the media sector.

Business. Media Chinese International Ltd (0685.HK) is a consumer publishing company listed on the Hong Kong Stock Exchange. The firm operates within the Cyclical Consumer Services sector, focusing on consumer publishing activities. Specific details regarding its operating segments, headquarters location, and geographic revenue mix are not provided in the available data. Consequently, the company is described at the industry level without further operational breakdown.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryConsumer Publishing
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
not yet wired
Profitability
-5,4 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 0685.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 0685.HK. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    Media Chinese International Ltd (0685.HK) is a consumer publishing company listed on the Hong Kong Stock Exchange. The firm operates within the Cyclical Consumer Services sector, focusing on consumer publishing activities. Specific details regarding its operating segments, headquarters location, and geographic revenue mix are not provided in the available data. Consequently, the company is described at the industry level without further operational breakdown.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryConsumer Publishing
    AI synthesis
    GENERATED

    Media Chinese International Ltd has a liquidity position that appears stable, with a current ratio of 2.08, indicating the company can cover its short-term liabilities with its short-term assets. The company holds $41.06 million in cash and equivalents, which is a significant portion of its total assets of $196.51 million. However, the company's free cash flow is negative at -$6.56 million, suggesting that it is not generating enough cash from operations to cover its capital expenditures and other cash outflows.

    The company's profitability is underperforming, with a return on equity of -5.36% and a return on assets of -3.5%, both of which are negative and indicate that the company is not generating returns for its shareholders or effectively utilizing its assets. The operating income is negative at -$6.87 million, and the net income is also negative at -$6.88 million, reflecting a challenging operating environment.

    The company's revenue is concentrated in a single business segment, as disclosed in its financials, with no additional segment details provided. There is no information available on geographic revenue distribution, but the company's operations are likely centered in China given its name and market listing.

    The company's growth trajectory is uncertain, with no specific growth metrics provided in the outlook. The company's recent financial performance shows a decline in profitability, and without a clear strategy for improvement, it is difficult to assess its future growth potential. The company's capital expenditures are relatively low at -$738,000, which may indicate a conservative approach to investment.

    The risk assessment for the company indicates a low level of liquidity risk, with no immediate filing-based liquidity or dilution flags detected. The company's debt to equity ratio is 0.21, which is relatively low, suggesting that the company is not heavily leveraged. However, the company's negative net income and operating income raise concerns about its ability to sustain operations without external financing.

    Recent events related to the company include the latest financial filing, which shows a last actual EPS of -$0.02 and a last actual revenue of $698.18 million. There are no additional recent events or filings that provide further insight into the company's operations or strategic direction.

    Key takeaways
    • Media Chinese International Ltd has a stable liquidity position with a current ratio of 2.08.
    • The company is experiencing negative returns on equity and assets, indicating poor profitability.
    • The company's revenue is concentrated in a single segment, with no geographic diversification details provided.
    • The company's growth trajectory is uncertain, with no clear strategy for improvement.
    • The company has a low debt to equity ratio, suggesting it is not heavily leveraged.
    • The company's recent financial performance shows a decline in profitability, raising concerns about its sustainability.

    Bull / Bear case

    Generated · model-assisted
    BULL CASE · 5

    Revenue grew 7.2% year-over-year to $157.5 million in FY2025, demonstrating consistent top-line expansion despite profitability challenges.

    Net income improved 40.9% year-over-year to a $7.6 million loss, indicating a significant reduction in net losses.

    Operating income improved 53.6% year-over-year to a $5.7 million loss, showing substantial progress in core operational efficiency.

    Free cash flow improved 30.2% year-over-year to a $7.8 million outflow, suggesting better cash management relative to prior year.

    The company maintains a low dilution risk profile, protecting existing shareholders from potential equity value erosion.

    BEAR CASE · 4

    Return on equity of -5.36% ranks in the bottom quartile of peers, indicating inefficient use of shareholder capital.

    Long-term debt increased to $35.4 million in FY2025, rising from $27.4 million the prior year, increasing leverage pressure.

    Cash conversion of -0.19 is below the cohort median of 0.61, highlighting poor ability to translate earnings into cash.

    Gross profit declined to $29.8 million in FY2024 before recovering to $39.6 million in FY2025, showing margin volatility.

    In focus — financials by report

    Annual
    ANNUALFiled 2025-05-29
    FY 2025 · Full-year highlights

    Revenue $157.5M, +7,2% YoY; Operating income +53,6% YoY.

    Revenue$157.5M+7,2 % YoY
    Operating income-$5.7M+53,6 % YoY
    Net income-$7.6M+40,9 % YoY
    Free cash flow-$7.8M+30,2 % YoY
    EPS
    Operating cash flow-$5.7M−524,2 % YoY
    Financials
    Income statement
    Revenue$157.5M
    Gross profit$39.6M
    Operating income-$5.7M
    Net income-$7.6M
    Margins
    Gross margin25.1%
    Operating margin-3.6%
    Net margin-4.8%
    FCF margin-5.0%
    Balance sheet
    Total assets$201.4M
    Total liabilities$76.5M
    Total equity$124.9M
    Cash & equivalents$39.4M
    Long-term debt$35.4M
    Cash flow
    Operating cash flow-$5.7M
    CapEx-$946.0k
    Free cash flow-$7.8M
    SBC
    P&L flow · revenue → net income
    Revenue $33.2MOperating costs $40.0MNet income $6.9M
    Highlights
    • Revenue $157.5M, +7,2% YoY
    • Operating income +53,6% YoY
    • Net income +40,9% YoY
    • Free cash flow +30,2% YoY
    • Net margin -4.8%

    Valuation FY

    Market price
    HK$0,19
    Market cap
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    P / Tangible book
    Tangible book
    HK$128.3M
    Net cash
    HK$13.6M
    Current ratio
    2.1
    Debt / equity
    0.2
    ROA
    -3.5%
    ROE
    -5.4%
    Cash conversion
    -19.0%
    CapEx / revenue
    -2.2%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskLow
    Filing-based flags
    • No immediate filing-based liquidity or dilution flags were detected.

    Benchmarks vs cohort

    Op Margin-20,7 %Bottom quartile
    Net Margin-20,8 %Bottom quartile
    ROE-5,4 %Bottom quartile
    Capex / Rev-2,2 %Above median
    D/E0,21Below median
    Cash Conv-0,19Below median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Net Cash
      cash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
    • Capex To Revenue
      capital_expenditure / revenue
    • Return On Equity
      net_income / total_equity
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Cash Conversion Ratio
      operating_cash_flow / net_income
    Source documents
    • Media Chinese International Ltd Market data — financials · 2026-05-26
    • Media Chinese International Ltd Market data — analyst estimates · 2026-05-26

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    0685.HKCanonical
    HKEX · HKD

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskLow
    No immediate filing-based liquidity or dilution flags were detected.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2025-05-29 00:46 UTCEARNINGSAnnual results — FY 2025 Revenue USD 157.5M · Net USD -7.6M
    2024-05-28 16:57 UTCEARNINGSAnnual results — FY 2024 Revenue USD 147.0M · Net USD -12.9M
    2023-05-29 15:56 UTCEARNINGSAnnual results — FY 2023 Revenue USD 132.7M · Net USD -0.2M
    2022-05-26 16:13 UTCEARNINGSAnnual results — FY 2022 Revenue USD 122.4M · Net USD 0.4M
    2021-05-27 16:10 UTCEARNINGSAnnual results — FY 2021 Revenue USD 115.7M · Net USD -1.3M
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage