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Companies Consumer Cyclicals 002264.SZ
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002264.SZ Shenzhen Stock Exchange Advertising & Marketing

New Hua Du Technology Co Ltd

¥7,60
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Mcap
5,5B CNY
P/E
29,1x
EV / Rev
1,6x
Div yield
1,32 %
Op margin
8,5 %
ROE
3,0 %
Net margin
7,5 %
Debt / equity
0,13
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

New Hua Du Technology Co Ltd provides advertising and marketing services, generating revenue primarily through client contracts and service fees.

Business. New Hua Du Technology Co Ltd (002264.SZ) is a Chinese advertising and marketing services provider headquartered in China. The company operates within the Cyclical Consumer Services sector, focusing on advertising and marketing activities. It is primarily listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.

Classification92 %
SectorConsumer Cyclicals
Business sectorCyclical Consumer Services
IndustryAdvertising & Marketing
Generated · model-assisted
Sell-side consensus
BUY2 analysts
2 buy0 hold0 sell
Avg 12m price target

Analyst recommendations

2 analysts · consensus Buy
Buy2
Hold0
Sell0
12-month price target
Consensus of sell-side coverage.
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
29,1x
P/E
Analysts
Buy
2 analysts · indicative
Ownership
not yet wired
Profitability
3,0 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning 002264.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to 002264.SZ. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    Briefing · model-assisted

    New Huadu Technology Co Ltd (002264.SZ) has undergone a significant update to its corporate taxonomy, now formally classified within the "Advertising & Marketing" activity and the "Consumer Cyclicals" economic sector. This reclassification represents a medium-severity change in the company's profile, establishing a clearer framework for understanding its operational focus and market positioning within the broader consumer landscape. Alongside the sectoral update, the company’s risk assessment metrics have been initialized. Dilution risk is now assessed as "low," indicating a stable capital structure with minimal immediate threat of share value erosion from new issuances. This low dilution risk provides a baseline of stability for equity holders, suggesting that current capital management practices are not aggressively expanding the share count. Conversely, liquidity risk has been flagged as "medium," highlighting a potential area of operational or financial constraint that warrants monitoring. While the dilution risk remains contained, the medium liquidity rating suggests that the company may face moderate challenges in meeting short-term obligations or converting assets to cash, a factor that investors should weigh against the stability of its capital structure. These updates provide a more defined snapshot of New Huadu Technology’s financial and operational environment. By clarifying its role in the consumer cyclicals sector and establishing baseline risk metrics for dilution and liquidity, the company’s profile now offers greater transparency for stakeholders evaluating its position within the advertising and marketing industry. No analyst coverage or index membership data is currently available to further contextualize these changes.

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    New Hua Du Technology Co Ltd (002264.SZ) is a Chinese advertising and marketing services provider headquartered in China. The company operates within the Cyclical Consumer Services sector, focusing on advertising and marketing activities. It is primarily listed on the Shenzhen Stock Exchange. Specific details regarding operating segments and geographic revenue mix are not available.

    Classification92 %
    SectorConsumer Cyclicals
    Business sectorCyclical Consumer Services
    IndustryAdvertising & Marketing
    AI synthesis
    GENERATED

    New Hua Du Technology Co Ltd has a market capitalization of 4.94 billion CNY and a price-to-earnings ratio of 95.4, indicating a high valuation relative to its earnings. The company's price-to-book ratio is 2.85, suggesting that the market values the company at nearly three times its book value. The enterprise value to EBITDA ratio is 88.56, which is significantly higher than typical industry benchmarks, reflecting a premium valuation.

    The company's profitability metrics show a return on equity of 2.99% and a return on assets of 1.67%, both of which are below the industry median for advertising and marketing firms. The operating margin is 8.5%, and the net profit margin is 7.5%, indicating that the company is generating modest returns on its operations. The gross margin is 25.4%, which is in line with the industry average.

    New Hua Du Technology Co Ltd's revenue is concentrated in a single business segment, with no disclosed geographic diversification. The company's revenue is primarily derived from advertising and marketing services, with no material exposure to other product lines or regions. This concentration increases the company's vulnerability to market-specific risks and shifts in consumer demand.

    The company's growth trajectory is uncertain, with no disclosed revenue growth in the most recent fiscal year. The operating cash flow is negative at -166.24 million CNY, and the capital expenditure is -2.49 million CNY, indicating that the company is not generating sufficient cash from operations to fund its capital needs. The negative net cash position after subtracting total debt further exacerbates liquidity concerns.

    The company faces moderate liquidity risk, with a current ratio of 2.1, which is slightly above the industry median. However, the negative operating cash flow and the absence of disclosed liquidity reserves suggest that the company may struggle to meet short-term obligations. The dilution risk is low, with no near-term pressure from share issuance or convertible debt. The company's debt-to-equity ratio of 0.13 indicates a conservative capital structure.

    Recent events include the company's latest financial filing, which disclosed a net income of 51.76 million CNY and a revenue of 686.17 million CNY. The company's stock has a mean recommendation of 1.00 from analysts, with two strong-buy ratings and no buy, hold, sell, or strong-sell ratings. The last actual EPS was 0.24 CNY, below the mean estimate of 0.38 CNY, indicating potential earnings shortfalls.

    New Huadu Technology Co Ltd (002264.SZ) has undergone a significant update to its corporate taxonomy, now formally classified within the "Advertising & Marketing" activity and the "Consumer Cyclicals" economic sector. This reclassification represents a medium-severity change in the company's profile, establishing a clearer framework for understanding its operational focus and market positioning within the broader consumer landscape. Alongside the sectoral update, the company’s risk assessment metrics have been initialized. Dilution risk is now assessed as "low," indicating a stable capital structure with minimal immediate threat of share value erosion from new issuances. This low dilution risk provides a baseline of stability for equity holders, suggesting that current capital management practices are not aggressively expanding the share count. Conversely, liquidity risk has been flagged as "medium," highlighting a potential area of operational or financial constraint that warrants monitoring. While the dilution risk remains contained, the medium liquidity rating suggests that the company may face moderate challenges in meeting short-term obligations or converting assets to cash, a factor that investors should weigh against the stability of its capital structure. These updates provide a more defined snapshot of New Huadu Technology’s financial and operational environment. By clarifying its role in the consumer cyclicals sector and establishing baseline risk metrics for dilution and liquidity, the company’s profile now offers greater transparency for stakeholders evaluating its position within the advertising and marketing industry. No analyst coverage or index membership data is currently available to further contextualize these changes.

    Key takeaways
    • New Hua Du Technology Co Ltd is valued at a premium with a high price-to-earnings ratio of 95.4.
    • The company's profitability metrics, including return on equity and return on assets, are below industry medians.
    • Revenue is concentrated in a single business segment with no geographic diversification.
    • The company has negative operating cash flow and faces moderate liquidity risk.
    • Analysts have a positive outlook with a mean recommendation of 1.00, but the last actual EPS was below estimates.

    Bull / Bear case

    Generated · model-assisted
    BULL CASE · 5

    Operating margin of 8.5% significantly exceeds the 3.5% Advertising & Marketing cohort median, indicating superior profitability.

    Net margin of 7.5% ranks in the top quartile, outperforming the 2.3% cohort median for peers.

    Return on equity of 3.0% surpasses the 2.4% cohort median, demonstrating efficient capital utilization relative to peers.

    Debt-to-equity ratio of 0.13 is below the 0.14 cohort median, suggesting a conservative leverage profile.

    Analysts assign a strong buy recommendation, reflecting positive sentiment despite limited coverage from only two analysts.

    BEAR CASE · 3

    Cash conversion ratio of -3.21 falls in the bottom quartile, far below the 0.97 cohort median.

    Net income decreased 2.0% year-over-year, indicating stagnation in bottom-line profitability despite margin strengths.

    Medium liquidity and credit risk flags suggest potential vulnerabilities in financial stability and debt servicing.

    In focus — financials by report

    Annual
    ANNUALFiled 2026-04-27
    FY 2026 · Full-year highlights

    Revenue ¥3.19B, −13,3% YoY; Operating income −18,2% YoY.

    Revenue¥3.19B−13,3 % YoY
    Operating income¥239.3M−18,2 % YoY
    Net income¥169.5M−34,9 % YoY
    Free cash flow¥108.4M−60,1 % YoY
    EPS
    Operating cash flow¥552.2M+334,6 % YoY
    Financials
    Income statement
    Revenue¥3.19B
    Gross profit¥739.7M
    Operating income¥239.3M
    Net income¥169.5M
    Margins
    Gross margin23.2%
    Operating margin7.5%
    Net margin5.3%
    FCF margin3.4%
    Balance sheet
    Total assets¥3.61B
    Total liabilities¥1.62B
    Total equity¥2.00B
    Cash & equivalents
    Long-term debt¥221.2M
    Cash flow
    Operating cash flow¥552.2M
    CapEx-¥3.6M
    Free cash flow¥108.4M
    SBC
    P&L flow · revenue → net income
    Revenue ¥686.2MOperating costs ¥627.8MFinance ¥958.5kNet income ¥51.8M
    Highlights
    • Revenue ¥3.19B, −13,3% YoY
    • Operating income −18,2% YoY
    • Net income −34,9% YoY
    • Free cash flow −60,1% YoY
    • Net margin 5.3%

    Valuation FY

    Market price
    ¥7,60
    Market cap
    ¥4.94B
    Enterprise value
    ¥5.17B
    P/E
    29.1x
    Non-GAAP P/E
    EV / Revenue
    1.6x
    EV / Op income
    21.6x
    EV / OCF
    P / B
    2.9x
    P / Tangible book
    2.9x
    Tangible book
    ¥1.73B
    Net cash
    -¥230.4M
    Current ratio
    2.1
    Debt / equity
    0.1
    ROA
    1.7%
    ROE
    3.0%
    Cash conversion
    -321.0%
    CapEx / revenue
    -0.4%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Next quarternear-term
    Earnings · next quarterconf 45 %
    EPS
    Consensus EPS
    0,38
    Predicted surprise
    +0,00
    Beat probability
    45 %
    Analysts
    2
    Other metrics
    Revenue
    no estimate
    Segment revenue
    no estimate
    Margin
    no estimate
    Segment margin
    no estimate
    as of 2026-05-20 · Earnings Surprise V1
    Period note: consensus is not fiscal-period-aligned at source — read as consensus vs the last reported actual, not a calibrated same-quarter surprise.
    Full fiscal year~1 year ahead
    Full fiscal year · our forecast vs guidance vs consensus
    MetricOur forecastGuidanceConsensus
    EPSno estimateno estimate0,38
    Revenueno estimateno estimate3,7B CNY
    Operating incomeno estimateno estimateno estimate
    Full-year consensus mean (period as reported by source) · consensus in CNY. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.
    Probabilistic model output — not investment advice. · generated 2026-08-04

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Consensus distribution

    sell-side coverage
    Recommendation distribution2 analysts
    Strong buy2
    Buy0
    Hold0
    Sell0
    Strong sell0
    EPS surprise
    −36,8 %
    reported vs consensus · miss
    Revenue surprise
    −13,5 %
    reported vs consensus · miss

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin8,5 %Above median
    Net Margin7,5 %Above median
    ROE3,0 %Above median
    Capex / Rev-0,4 %Above P75
    D/E0,13Above median
    Cash Conv-3,21Bottom quartile

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Return On Equity
      net_income / total_equity
    • Price To Earnings
      market_price / (net_income / shares_outstanding_diluted)
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    • Market Cap
      market_price * shares_outstanding_diluted
    Source documents
    • New Hua Du Technology Co Ltd Market data — financials · 2026-05-26
    • New Hua Du Technology Co Ltd Market data — analyst estimates · 2026-05-26

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    002264.SZCanonical
    Shenzhen Stock Exchange · CNY

    Intel & risk

    PredictorBeat prob45 %Surprise+0,00Full forecast →
    What changed

    4 tracked-field change(s) detected vs prior analysis; max severity: medium.

    • Dilution risk— → lowlow
    • Liquidity risk— → mediumlow
    • Activity— → Advertising & Marketingmedium
    • Economic sector— → Consumer Cyclicalsmedium
    vs prior analysis today
    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (90d)
    2026-04-27 16:54 UTCEARNINGSAnnual results — FY 2026 Revenue CNY 3.19B · Net CNY 169.5M
    2025-03-28 16:16 UTCEARNINGSAnnual results — FY 2025 Revenue CNY 3.68B · Net CNY 260.2M
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage