Puma SE
Puma SE operates as a global sportswear manufacturer, generating revenue through the design and sale of athletic footwear, apparel, and accessories.
Business. Puma SE operates as a global sportswear manufacturer, generating revenue through the design and sale of athletic footwear, apparel, and accessories.
Analyst recommendations
23 analysts · consensus HoldAt a glance
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
News & coverage
1Sector rotation
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Analysis
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Upcoming catalysts
Scheduled public events. Informational only — not investment advice.
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
Puma SE operates as a global sportswear manufacturer, generating revenue through the design and sale of athletic footwear, apparel, and accessories.
Puma SE maintains a capital structure characterized by significant leverage and negative net cash. The company holds EUR 2.9 billion in long-term debt against EUR 290 million in cash and equivalents, resulting in a debt-to-equity ratio of 1.47. Total liabilities stand at EUR 4.69 billion, while total equity is EUR 1.76 billion. The current ratio is 1.18, indicating adequate short-term liquidity coverage, though the risk assessment flags medium liquidity risk due to the negative net cash position.
Profitability metrics are deeply negative, reflecting a period of operational distress. The company reports an operating income of -EUR 365 million and a net income of -EUR 645.5 million on revenues of EUR 7.3 billion. Return on equity is -35.18%, and return on assets is -9.6%. These figures indicate that the company is currently destroying shareholder value and failing to generate returns on its asset base.
Revenue concentration and segment details are not provided in the available data, preventing a detailed analysis of geographic or product mix exposure. The company’s total revenue of EUR 7.3 billion suggests a large scale of operations, but without segment breakdowns, the specific drivers of this top-line figure remain opaque in this snapshot.
Growth trajectory data is absent from the historical periods section, so year-over-year revenue trends cannot be calculated. The current financial snapshot shows a gross profit of EUR 3.28 billion, implying a gross margin of approximately 45%, but the inability to convert this into operating profit highlights severe expense management or inventory issues.
Key risk factors include medium liquidity risk and low dilution risk. The primary flag is the negative net cash position, which limits financial flexibility. The low dilution risk suggests that the company is not currently issuing significant new equity, likely due to the depressed share price or strategic choice to preserve existing shareholder value despite the losses.
Recent analyst observations indicate a mixed sentiment. The mean price target is EUR 28.06, with a median of EUR 25.75. The mean recommendation is 2.70, leaning towards a hold, with 4 strong buys, 3 buys, and 13 holds. This suggests that while analysts see some upside from current levels, they are cautious about the near-term profitability and debt burden.
- Puma SE is reporting significant operating losses of EUR 365 million and net losses of EUR 645.5 million.
- The company carries a high debt load of EUR 2.58 billion with only EUR 290 million in cash, resulting in a debt-to-equity ratio of 1.47.
- Return on equity is -35.18%, indicating severe erosion of shareholder capital.
- Analyst sentiment is cautious, with a mean recommendation of 2.70 (Hold) and a median price target of EUR 25.75.
- Liquidity risk is assessed as medium due to the negative net cash position, though the current ratio of 1.18 provides some short-term buffer.
Bull / Bear case
Generated · model-assistedGross profit remained robust at EUR 3.99 billion in FY-1, indicating underlying brand strength despite recent operational headwinds.
Dilution risk is assessed as low, suggesting limited immediate threat to existing shareholder equity value from share issuance.
Credit risk is rated low, implying the company maintains a manageable debt profile despite recent increases in long-term obligations.
The stock trades near the mean analyst price target of EUR 28.06, suggesting limited downside risk from current market levels.
Capex to revenue ratio is above the cohort median, indicating continued investment in long-term growth capabilities and infrastructure.
Long-term debt surged to EUR 2.58 billion in FY0, increasing financial leverage and interest burden amid declining earnings.
In focus — financials by report
Revenue €1.86B, −6,3% YoY; Operating income +19,6% YoY.
- ▍Revenue €1.86B, −6,3% YoY
- ▍Operating income +19,6% YoY
- ▍Net income +6 525,0% YoY
- ▍Net margin 1.4%
Revenue €1.32B, −29,3% YoY; Operating income −1 076,1% YoY.
- ▍Revenue €1.32B, −29,3% YoY
- ▍Operating income −1 076,1% YoY
- ▍Net income −1 473,9% YoY
- ▍Net margin -25.5%
Revenue €1.96B, −15,3% YoY; Operating income −87,6% YoY.
- ▍Revenue €1.96B, −15,3% YoY
- ▍Operating income −87,6% YoY
- ▍Net income −148,8% YoY
- ▍Net margin -3.2%
Revenue €1.94B, −8,3% YoY; Operating income −183,4% YoY.
- ▍Revenue €1.94B, −8,3% YoY
- ▍Operating income −183,4% YoY
- ▍Net income −689,5% YoY
- ▍Net margin -12.7%
Revenue €1.99B; Operating income €43.4M.
- ▍Revenue €1.99B
- ▍Operating income €43.4M
- ▍Net margin 0.0%
Revenue €1.87B; Operating income €35.5M.
- ▍Revenue €1.87B
- ▍Operating income €35.5M
- ▍Net margin 1.3%
Revenue €2.31B; Operating income €237.0M.
- ▍Revenue €2.31B
- ▍Operating income €237.0M
- ▍Net margin 5.5%
Revenue €2.12B; Operating income €117.2M.
- ▍Revenue €2.12B
- ▍Operating income €117.2M
- ▍Net margin 2.0%
Revenue €7.30B, −13,1% YoY; Operating income −168,7% YoY.
- ▍Revenue €7.30B, −13,1% YoY
- ▍Operating income −168,7% YoY
- ▍Net income −329,1% YoY
- ▍Free cash flow −306,9% YoY
- ▍Net margin -8.8%
Revenue €8.40B, −2,4% YoY; Operating income −11,1% YoY.
- ▍Revenue €8.40B, −2,4% YoY
- ▍Operating income −11,1% YoY
- ▍Net income −7,6% YoY
- ▍Free cash flow −4,5% YoY
- ▍Net margin 3.4%
Revenue €8.60B, +1,6% YoY; Operating income −2,4% YoY.
- ▍Revenue €8.60B, +1,6% YoY
- ▍Operating income −2,4% YoY
- ▍Net income −13,8% YoY
- ▍Free cash flow −28,0% YoY
- ▍Net margin 3.5%
Revenue €8.47B, +24,4% YoY; Operating income +10,0% YoY.
- ▍Revenue €8.47B, +24,4% YoY
- ▍Operating income +10,0% YoY
- ▍Net income +14,2% YoY
- ▍Free cash flow −11,9% YoY
- ▍Net margin 4.2%
Valuation TTM
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | -1,51 |
| Revenue | —no estimate | —no estimate | 7,0B EUR |
| Operating income | —no estimate | —no estimate | -68,0M EUR |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
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- Consensus estimates
- ESG data
- Reference data
- Debt To Equity(short_term_debt + long_term_debt) / total_equity
- Capex To Revenuecapital_expenditure / revenue
- Return On Equitynet_income / total_equity
- Return On Assetsnet_income / total_assets
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Cash Conversion Ratiooperating_cash_flow / net_income
- Puma SE Market data — financials · 2026-07-06
- Puma SE Market data — analyst estimates · 2026-07-06
- Puma SE Market data — ESG · 2026-07-06