Handelsavisen
prelaunch
Companies PUMG.DE
PU
PUMG.DE XETRA Unclassified

Puma SE

€28,78
Open in Charts → Attach watcher ⌖
EUR
Set alert
LatestPuma shares slide as unchanged outlook fails to offset weak Q2 sales
Last 30 days
1D5D1M3M6MYTD1Y5YMax
Live price chart loads from the market-data widget.
Mcap
P/E
EV / Rev
Div yield
0,00 %
Op margin
-5,1 %
ROE
-35,2 %
Net margin
-8,7 %
Debt / equity
1,47
Beta
52w range
Volume
Day range
Prev close
Open
Next earnings
Ex-dividend
TR 1Y
About

Puma SE operates as a global sportswear manufacturer, generating revenue through the design and sale of athletic footwear, apparel, and accessories.

Business. Puma SE operates as a global sportswear manufacturer, generating revenue through the design and sale of athletic footwear, apparel, and accessories.

Classification20 %
SectorUnclassified
Generated · model-assisted
Sell-side consensus
HOLD23 analysts
7 buy13 hold3 sell
Avg 12m price target28,06

Analyst recommendations

23 analysts · consensus Hold
Buy7
Hold13
Sell3
12-month price target
28,06
Consensus of sell-side coverage.
Upcoming events
— missing data
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
Hold
23 analysts · indicative
Ownership
not yet wired
Profitability
-35,2 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

1
  • MARKETSPuma shares slide as unchanged outlook fails to offset weak Q2 sales2026-07-31
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to PUMG.DE. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · 2026-07-31

    Composite-score breakdown

    Synthesis

    Business

    Puma SE operates as a global sportswear manufacturer, generating revenue through the design and sale of athletic footwear, apparel, and accessories.

    Classification20 %
    SectorUnclassified
    AI synthesis
    GENERATED

    Puma SE maintains a capital structure characterized by significant leverage and negative net cash. The company holds EUR 2.9 billion in long-term debt against EUR 290 million in cash and equivalents, resulting in a debt-to-equity ratio of 1.47. Total liabilities stand at EUR 4.69 billion, while total equity is EUR 1.76 billion. The current ratio is 1.18, indicating adequate short-term liquidity coverage, though the risk assessment flags medium liquidity risk due to the negative net cash position.

    Profitability metrics are deeply negative, reflecting a period of operational distress. The company reports an operating income of -EUR 365 million and a net income of -EUR 645.5 million on revenues of EUR 7.3 billion. Return on equity is -35.18%, and return on assets is -9.6%. These figures indicate that the company is currently destroying shareholder value and failing to generate returns on its asset base.

    Revenue concentration and segment details are not provided in the available data, preventing a detailed analysis of geographic or product mix exposure. The company’s total revenue of EUR 7.3 billion suggests a large scale of operations, but without segment breakdowns, the specific drivers of this top-line figure remain opaque in this snapshot.

    Growth trajectory data is absent from the historical periods section, so year-over-year revenue trends cannot be calculated. The current financial snapshot shows a gross profit of EUR 3.28 billion, implying a gross margin of approximately 45%, but the inability to convert this into operating profit highlights severe expense management or inventory issues.

    Key risk factors include medium liquidity risk and low dilution risk. The primary flag is the negative net cash position, which limits financial flexibility. The low dilution risk suggests that the company is not currently issuing significant new equity, likely due to the depressed share price or strategic choice to preserve existing shareholder value despite the losses.

    Recent analyst observations indicate a mixed sentiment. The mean price target is EUR 28.06, with a median of EUR 25.75. The mean recommendation is 2.70, leaning towards a hold, with 4 strong buys, 3 buys, and 13 holds. This suggests that while analysts see some upside from current levels, they are cautious about the near-term profitability and debt burden.

    Key takeaways
    • Puma SE is reporting significant operating losses of EUR 365 million and net losses of EUR 645.5 million.
    • The company carries a high debt load of EUR 2.58 billion with only EUR 290 million in cash, resulting in a debt-to-equity ratio of 1.47.
    • Return on equity is -35.18%, indicating severe erosion of shareholder capital.
    • Analyst sentiment is cautious, with a mean recommendation of 2.70 (Hold) and a median price target of EUR 25.75.
    • Liquidity risk is assessed as medium due to the negative net cash position, though the current ratio of 1.18 provides some short-term buffer.

    Bull / Bear case

    Generated · model-assisted
    BULL CASE · 5

    Gross profit remained robust at EUR 3.99 billion in FY-1, indicating underlying brand strength despite recent operational headwinds.

    Dilution risk is assessed as low, suggesting limited immediate threat to existing shareholder equity value from share issuance.

    Credit risk is rated low, implying the company maintains a manageable debt profile despite recent increases in long-term obligations.

    The stock trades near the mean analyst price target of EUR 28.06, suggesting limited downside risk from current market levels.

    Capex to revenue ratio is above the cohort median, indicating continued investment in long-term growth capabilities and infrastructure.

    BEAR CASE · 1

    Long-term debt surged to EUR 2.58 billion in FY0, increasing financial leverage and interest burden amid declining earnings.

    In focus — financials by report

    Quarterly
    Annual
    QUARTERLYFiled 2026-04-30
    Q1 2026 · Quarter highlights

    Revenue €1.86B, −6,3% YoY; Operating income +19,6% YoY.

    Revenue€1.86B−6,3 % YoY
    Operating income€51.9M+19,6 % YoY
    Net income€26.5M+6 525,0 % YoY
    Free cash flow
    EPS
    Operating cash flow
    Financials
    Income statement
    Revenue€1.86B
    Gross profit€888.9M
    Operating income€51.9M
    Net income€26.5M
    Margins
    Gross margin47.7%
    Operating margin2.8%
    Net margin1.4%
    FCF margin
    Balance sheet
    Total assets€6.59B
    Total liabilities€4.71B
    Total equity€1.87B
    Cash & equivalents€326.2M
    Long-term debt€2.89B
    P&L flow · revenue → net income
    Revenue €1.86BOperating costs €1.81BTax €25.4MNet income €26.5M
    Highlights
    • Revenue €1.86B, −6,3% YoY
    • Operating income +19,6% YoY
    • Net income +6 525,0% YoY
    • Net margin 1.4%

    Valuation TTM

    Market price
    €28,78
    Market cap
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    P / Tangible book
    Tangible book
    €1.76B
    Net cash
    -€2.29B
    Current ratio
    1.2
    Debt / equity
    1.5
    ROA
    -9.6%
    ROE
    -35.2%
    Cash conversion
    52.0%
    CapEx / revenue
    -2.9%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Active & Performance Apparel
    low · llm_fanout_v2
    Outdoor & Sportswear
    low · llm_fanout_v2
    Sportswear
    low · llm_fanout_v2

    Market share

    — missing data

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    — missing data

    Market position

    Stress test

    — missing data

    Predictor forecast

    Next quarternear-term
    Earnings · next quarterconf 42 %
    EPS
    Consensus EPS
    -1,51
    Predicted surprise
    -0,08
    Beat probability
    42 %
    Analysts
    23
    Other metrics
    Revenue
    no estimate
    Segment revenue
    no estimate
    Margin
    no estimate
    Segment margin
    no estimate
    revision ratio -0,05 · as of 2026-07-06 · Earnings Surprise V1
    Period note: consensus is not fiscal-period-aligned at source — read as consensus vs the last reported actual, not a calibrated same-quarter surprise.
    Full fiscal year~1 year ahead
    Full fiscal year · our forecast vs guidance vs consensus
    MetricOur forecastGuidanceConsensus
    EPSno estimateno estimate-1,51
    Revenueno estimateno estimate7,0B EUR
    Operating incomeno estimateno estimate-68,0M EUR
    Full-year consensus mean (period as reported by source) · consensus in EUR. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.
    Probabilistic model output — not investment advice. · generated 2026-08-04

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Consensus distribution

    sell-side coverage
    Recommendation distribution23 analysts
    Strong buy4
    Buy3
    Hold13
    Sell2
    Strong sell1
    12-month price target€28,06 · Median €25,75
    Low €18,00High €40,00
    Operating income · consensus-68,0M EUR
    EPS surprise
    −190,7 %
    reported vs consensus · miss
    Revenue surprise
    +5,0 %
    reported vs consensus · beat

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    Low€18,00
    Mean€28,06
    Median€25,75
    High€40,00
    Spot€28,78
    −2.5 %implied to mean12-month sell-side price targets · ▲ spot

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-5,1 %Bottom quartile
    Net Margin-8,7 %Bottom quartile
    ROE-35,2 %Bottom quartile
    Capex / Rev-2,9 %Above median
    D/E1,47Bottom quartile
    Cash Conv0,52Below median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    — missing data

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    • Reference data
    How metrics are computed
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Capex To Revenue
      capital_expenditure / revenue
    • Return On Equity
      net_income / total_equity
    • Return On Assets
      net_income / total_assets
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Cash Conversion Ratio
      operating_cash_flow / net_income
    Source documents
    • Puma SE Market data — financials · 2026-07-06
    • Puma SE Market data — analyst estimates · 2026-07-06
    • Puma SE Market data — ESG · 2026-07-06

    Ownership & reference

    Insider activity

    — missing data

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    PUMG.DECanonical
    XETRA · EUR

    Intel & risk

    PredictorBeat prob42 %Surprise-0,08Full forecast →
    peak dispatch · 2026-07-31
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.

    Evidence & claims

    From filings & derived data
    — missing data

    The Thread

    Everything we know, in order
    2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (90d)
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-06-20 00:43 UTCANALYSTAnalyst coverage initiated
    2026-04-30 07:01 UTCEARNINGSQuarterly results — Q1 2026 Revenue EUR 1.86B · Net EUR 26.5M
    2026-02-26 09:35 UTCEARNINGSQuarterly results — Q4 2025 Revenue EUR 1.32B · Net EUR -336.6M
    2026-02-26 09:35 UTCEARNINGSAnnual results — FY 2026 Revenue EUR 7.30B · Net EUR -645.5M
    2025-10-30 13:22 UTCEARNINGSQuarterly results — Q3 2025 Revenue EUR 1.96B · Net EUR -62.3M
    2025-07-31 08:20 UTCEARNINGSQuarterly results — Q2 2025 Revenue EUR 1.94B · Net EUR -247.0M
    2025-05-08 07:01 UTCEARNINGSQuarterly results — Q1 2025 Revenue EUR 1.99B · Net EUR 0.4M
    2025-03-12 07:01 UTCEARNINGSQuarterly results — Q4 2024 Revenue EUR 1.87B · Net EUR 24.5M
    2025-03-12 07:01 UTCEARNINGSAnnual results — FY 2025 Revenue EUR 8.40B · Net EUR 281.7M
    2024-11-06 07:00 UTCEARNINGSQuarterly results — Q3 2024 Revenue EUR 2.31B · Net EUR 127.8M
    2024-08-07 07:00 UTCEARNINGSQuarterly results — Q2 2024 Revenue EUR 2.12B · Net EUR 41.9M
    2024-02-27 07:09 UTCEARNINGSAnnual results — FY 2024 Revenue EUR 8.60B · Net EUR 304.8M
    2023-03-01 07:00 UTCEARNINGSAnnual results — FY 2023 Revenue EUR 8.47B · Net EUR 353.4M
    2022-02-23 07:10 UTCEARNINGSAnnual results — FY 2022 Revenue EUR 6.81B · Net EUR 309.6M
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data · Reference data Premium coverage