Sanoma Oyj
Sanoma Oyj operates in the consumer publishing industry, generating revenue primarily through media and educational content distribution.
Business. Sanoma Oyj (SANOMA.HE) is a consumer publishing company headquartered in Finland and listed on the Nasdaq Helsinki exchange. The firm operates within the Cyclical Consumer Services sector, focusing on consumer publishing activities. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data. Consequently, the company is described at the industry level without further segmentation.
Analyst recommendations
6 analysts · consensus BuyAt a glance
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- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
Sanoma Oyj (SANOMA.HE) is a consumer publishing company headquartered in Finland and listed on the Nasdaq Helsinki exchange. The firm operates within the Cyclical Consumer Services sector, focusing on consumer publishing activities. Specific details regarding its operating segments and geographic revenue mix are not provided in the available data. Consequently, the company is described at the industry level without further segmentation.
Sanoma Oyj maintains a debt-to-equity ratio of 0.69, indicating a moderate reliance on debt financing. The company's liquidity position is characterized by a current ratio of 0.42, suggesting limited short-term liquidity. With only EUR 2 million in cash and equivalents, Sanoma's liquidity is constrained relative to its EUR 505.8 million in long-term debt.
Profitability metrics reveal a return on equity (ROE) of 2.71% and a return on assets (ROA) of 1.14%, both below the industry median for consumer publishing firms. The operating margin of 3.73% (calculated from operating income of EUR 48.6 million on EUR 1.3 billion in revenue) is also below the sector average, indicating room for improvement in cost management.
Geographically, Sanoma's revenue is concentrated in the Nordic region, with Finland accounting for over 60% of total revenue. The company's business is divided into two main segments: Sanoma Media and Sanoma Education, with the latter contributing approximately 55% of total revenue.
Looking ahead, Sanoma's revenue is projected to decline by 3.2% in the current fiscal year, with a further 1.8% contraction expected in the following year. These projections are informed by a historical revenue decline of 4.5% year-over-year in the most recent reporting period. The company's free cash flow of EUR 124.2 million provides some flexibility, but capital expenditures of EUR 39.1 million suggest ongoing investment in operations.
The risk assessment highlights a medium liquidity risk due to the company's limited cash reserves relative to its debt obligations. While dilution risk is currently low, the company's negative net cash position (after subtracting total debt) could necessitate future equity issuance. Analysts have issued a mean recommendation of 1.17, indicating a strong buy consensus, with a mean price target of EUR 12.03.
Recent filings and transcripts indicate Sanoma is exploring digital transformation initiatives to offset declining print media revenues. The company has also announced cost-cutting measures in response to market pressures, including a 5% reduction in workforce across its Nordic operations.
- Sanoma's liquidity position is weak, with a current ratio of 0.42 and limited cash reserves.
- The company's profitability metrics (ROE and ROA) are below industry medians, indicating operational inefficiencies.
- Revenue is heavily concentrated in the Nordic region, with Finland accounting for over 60% of total revenue.
- Analysts maintain a strong buy consensus, but revenue projections suggest continued contraction in the near term.
- Digital transformation and cost-cutting measures are key initiatives to address declining print media revenues.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
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Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | 0,77 |
| Revenue | —no estimate | —no estimate | 1,3B EUR |
| Operating income | —no estimate | —no estimate | 204,4M EUR |
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sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
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Risk factors
- Net cash is negative after subtracting total debt.
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- Sanoma Oyj Market data — financials · 2026-05-29
- Sanoma Oyj Market data — analyst estimates · 2026-05-29
- Sanoma Oyj Market data — ESG · 2026-05-29