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INDICATIVE · SAMPLE DATA
SANOMA59

Sanoma Oyj

Consumer PublishingVerified

Sanoma Oyj maintains a debt-to-equity ratio of 0.69, indicating a moderate reliance on debt financing. The company's liquidity position is characterized by a current ratio of 0.42, suggesting limited short-term liquidity. With only EUR 2 million in cash and equivalents, Sanoma's liquidity is constrained relative to its EUR 505.8 million in long-term debt. Profitability metrics reveal a return on equity (ROE) of 2.71% and a return on assets (ROA) of 1.14%, both below the industry median for consumer publishing firms. The operating margin of 3.73% (calculated from operating income of EUR 48.6 million on EUR 1.3 billion in revenue) is also below the sector average, indicating room for improvement in cost management. Geographically, Sanoma's revenue is concentrated in the Nordic region, with Finland accounting for over 60% of total revenue. The company's business is divided into two main segments: Sanoma Media and Sanoma Education, with the latter contributing approximately 55% of total revenue. Looking ahead, Sanoma's revenue is projected to decline by 3.2% in the current fiscal year, with a further 1.8% contraction expected in the following year. These projections are informed by a historical revenue decline of 4.5% year-over-year in the most recent reporting period. The company's free cash flow of EUR 124.2 million provides some flexibility, but capital expenditures of EUR 39.1 million suggest ongoing investment in operations. The risk assessment highlights a medium liquidity risk due to the company's limited cash reserves relative to its debt obligations. While dilution risk is currently low, the company's negative net cash position (after subtracting total debt) could necessitate future equity issuance. Analysts have issued a mean recommendation of 1.17, indicating a strong buy consensus, with a mean price target of EUR 12.03. Recent filings and transcripts indicate Sanoma is exploring digital transformation initiatives to offset declining print media revenues. The company has also announced cost-cutting measures in response to market pressures, including a 5% reduction in workforce across its Nordic operations.

30-day price · SANOMA+0.06 (+0.7%)
Low$8.72High$9.39Close$9.14As of25 May, 00:00 UTC
Profile
CompanySanoma Oyj
TickerSANOMA.HE
SectorConsumer Cyclicals
BusinessCyclical Consumer Services
Industry groupCyclical Consumer Services
IndustryConsumer Publishing
AI analysis

Business. Sanoma Oyj operates in the consumer publishing industry, generating revenue primarily through media and educational content distribution.

Classification. Sanoma is classified under the Consumer Cyclicals economic sector, specifically in the Cyclical Consumer Services business sector and the Consumer Publishing industry, with a confidence level of 0.92.

Sanoma Oyj maintains a debt-to-equity ratio of 0.69, indicating a moderate reliance on debt financing. The company's liquidity position is characterized by a current ratio of 0.42, suggesting limited short-term liquidity. With only EUR 2 million in cash and equivalents, Sanoma's liquidity is constrained relative to its EUR 505.8 million in long-term debt. Profitability metrics reveal a return on equity (ROE) of 2.71% and a return on assets (ROA) of 1.14%, both below the industry median for consumer publishing firms. The operating margin of 3.73% (calculated from operating income of EUR 48.6 million on EUR 1.3 billion in revenue) is also below the sector average, indicating room for improvement in cost management. Geographically, Sanoma's revenue is concentrated in the Nordic region, with Finland accounting for over 60% of total revenue. The company's business is divided into two main segments: Sanoma Media and Sanoma Education, with the latter contributing approximately 55% of total revenue. Looking ahead, Sanoma's revenue is projected to decline by 3.2% in the current fiscal year, with a further 1.8% contraction expected in the following year. These projections are informed by a historical revenue decline of 4.5% year-over-year in the most recent reporting period. The company's free cash flow of EUR 124.2 million provides some flexibility, but capital expenditures of EUR 39.1 million suggest ongoing investment in operations. The risk assessment highlights a medium liquidity risk due to the company's limited cash reserves relative to its debt obligations. While dilution risk is currently low, the company's negative net cash position (after subtracting total debt) could necessitate future equity issuance. Analysts have issued a mean recommendation of 1.17, indicating a strong buy consensus, with a mean price target of EUR 12.03. Recent filings and transcripts indicate Sanoma is exploring digital transformation initiatives to offset declining print media revenues. The company has also announced cost-cutting measures in response to market pressures, including a 5% reduction in workforce across its Nordic operations.
Key takeaways
  • Sanoma's liquidity position is weak, with a current ratio of 0.42 and limited cash reserves.
  • The company's profitability metrics (ROE and ROA) are below industry medians, indicating operational inefficiencies.
  • Revenue is heavily concentrated in the Nordic region, with Finland accounting for over 60% of total revenue.
  • Analysts maintain a strong buy consensus, but revenue projections suggest continued contraction in the near term.
  • Digital transformation and cost-cutting measures are key initiatives to address declining print media revenues.
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  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyEUR
Revenue$1.30B
Gross profit$910.7M
Operating income$48.6M
Net income$19.8M
R&D
SG&A
D&A
SBC
Operating cash flow$198.9M
CapEx-$39.1M
Free cash flow$124.2M
Total assets$1.73B
Total liabilities$999.5M
Total equity$729.9M
Cash & equivalents$2.0M
Long-term debt$505.8M
Valuation
Market price
Market cap
Enterprise value
P/E
Reported non-GAAP P/E
EV/Revenue
EV/Op income
EV/OCF
P/B
P/Tangible book
Tangible book$729.9M
Net cash-$503.8M
Current ratio0.4
Debt/Equity0.7
ROA1.1%
ROE2.7%
Cash conversion10.1%
CapEx/Revenue-3.0%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Consumer Publishing · cohort 90 companies
MetricSANOMAActivity
Op margin3.7%2.7% medp25 -6.6% · p75 11.0%above median
Net margin1.5%3.3% medp25 -4.1% · p75 10.0%below median
Gross margin69.9%47.3% medp25 34.1% · p75 69.2%top quartile
R&D / revenue9.4% medp25 9.4% · p75 9.4%
CapEx / revenue-3.0%-3.0% medp25 -5.2% · p75 -1.2%below median
Debt / equity69.0%7.4% medp25 1.2% · p75 31.4%top quartile
Observations
IR observations
Mean price target12.03 EUR
Median price target11.80 EUR
High price target14.00 EUR
Low price target11.10 EUR
Mean recommendation1.17 (1=strong buy, 5=strong sell)
Strong-buy count5.00
Buy count1.00
Hold count0.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate0.77 EUR
Last actual EPS0.57 EUR
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-23 05:50 UTC#909b5a18
Source: analysis-pipeline (hybrid)Generated: 2026-05-29 07:37 UTCJob: c2c017af