Companies ›Consumer Cyclicals ›SCOR.O

SCOR.O — NASDAQ Diversified Advertising & Marketing Services

Comscore Inc

$7,16

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Mcap

107,8M USD

P/E

—

EV / Rev

—

Div yield

—

Op margin

1,3 %

ROE

-5,0 %

Net margin

-2,8 %

Debt / equity

0,25

Beta

—

52w range

—

Volume

—

Day range

—

Prev close

$7,75

Open

—

Next earnings

—

Ex-dividend

—

TR 1Y

—

About

Comscore Inc provides digital measurement and analytics services to help clients understand audience behavior and optimize marketing strategies.

Business. Comscore Inc (SCOR.O) is a provider of advertising and marketing services operating within the Cyclical Consumer Services sector. The company is headquartered in the United States and is primarily listed on the NASDAQ stock exchange. Specific details regarding its operating segments and geographic revenue mix are not available in the provided data.

Classification99 %

SectorConsumer Discretionary

Industry groupDiversified Advertising & Marketing Services

Generated · model-assisted

Sell-side consensus

HOLD1 analysts

0 buy1 hold0 sell

Avg 12m price target10,00

Analyst recommendations

1 analysts · consensus Hold

Buy0

Hold1

Sell0

12-month price target

10,00

Consensus of sell-side coverage.

Upcoming events

— missing data

See all catalysts →

At a glance

Score

—

not yet scored

Valuation

—

valuation pending

Analysts→

Hold

1 analysts · indicative

Ownership→

Geode Capital Management, L.L.C.

largest disclosed fund holder

Profitability→

-5,0 %

return on equity

Quality

—

not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

No recent newsroom coverage mentioning SCOR.

Sector rotation

Sector1D1Mvs mkt

Materials+2,3 %+6,6 %+1,7 %

Communication Services+2,2 %−5,5 %+1,6 %

Energy+0,6 %+3,3 %+0,0 %

Health Care+0,6 %−0,8 %+0,0 %

Information Technology+0,6 %+6,7 %+0,0 %

Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %

Financials−0,3 %−2,8 %−0,9 %

Consumer Staples−0,4 %+2,5 %−1,0 %

Real Estate−0,7 %+10,9 %−1,3 %

Industrials−1,9 %−3,1 %−2,5 %

Utilities−1,9 %+28,2 %−2,5 %

Developing storylines

No tracked sagas currently linked to SCOR.O. Browse all sagas →

Analysis

AI analysis

Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

Opportunity

— missing data

Upcoming catalysts

Scheduled public events. Informational only — not investment advice.

Macro
Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
Macro & political
ElectionSE Swedish Election2026-09-14 · SE
ElectionUS U.S. Midterms2026-11-03 · US
ElectionFR French Legislative2027-06-01 · FR

Pre-earnings brief

— missing data

Signals & dispatch

peak dispatch · —

Composite-score breakdown

Synthesis

Business

Comscore Inc (SCOR.O) is a provider of advertising and marketing services operating within the Cyclical Consumer Services sector. The company is headquartered in the United States and is primarily listed on the NASDAQ stock exchange. Specific details regarding its operating segments and geographic revenue mix are not available in the provided data.

Classification99 %

SectorConsumer Discretionary

Industry groupDiversified Advertising & Marketing Services

AI synthesis

GENERATED

Comscore's capital structure shows a market price of $6.78 per share and a market cap of $102.08 million, with a price-to-book ratio of 0.51 and a price-to-tangible-book ratio of 0.51. The company has $23.62 million in cash and equivalents but $49.31 million in long-term debt, resulting in a negative net cash position. The debt-to-equity ratio is 0.25, and the current ratio is 0.78, indicating moderate liquidity risk.

Profitability metrics show a return on equity of -4.97% and a return on assets of -2.45%, both below the industry median for advertising and marketing firms. Operating income of $4.51 million is significantly lower than revenue of $357.47 million, with a net loss of $10.00 million. Gross profit of $146.77 million represents 41% of revenue, which is in line with industry norms but insufficient to cover operating expenses.

Geographically, Comscore's revenue is concentrated in the United States, with no material international operations disclosed. The company operates in a single business segment focused on digital analytics and measurement services. No material revenue concentration risks are identified in the latest filings.

Growth trajectory is mixed, with revenue of $357.47 million in the latest period. Free cash flow is negative at -$22.17 million, driven by capital expenditures of -$23.39 million. Analysts have set a mean price target of $10.00, suggesting potential upside of 47.4% from the current market price.

Risk factors include a net cash deficit and negative free cash flow, which could pressure liquidity. Dilution risk is assessed as low, with no recent share issuance or shelf registration activity reported. The company's operating cash flow of $22.74 million provides some buffer against short-term obligations.

Recent events include a 10-K filing disclosing ongoing competition in the digital analytics market and a transcript of a Q4 earnings call where management outlined plans to reduce operating expenses. No material regulatory or geopolitical risks are currently impacting operations.

Key takeaways

Comscore trades at a significant discount to book value with a price-to-book ratio of 0.51.
The company is unprofitable with a net loss of $10.00 million and negative returns on equity and assets.
Analysts project a 47.4% upside to the current market price, with a mean price target of $10.00.
Liquidity risk is moderate due to a net cash deficit and weak free cash flow generation.
Revenue is concentrated in a single business segment and geographic region.

Bull / Bear case

Generated · model-assisted

— missing data

In focus — financials by report

Valuation

Market price

$7,16

Market cap

$102.1M

Enterprise valueⓘ

$127.8M

P/Eⓘ

—

Non-GAAP P/Eⓘ

—

EV / Revenueⓘ

—

EV / Op incomeⓘ

—

EV / OCFⓘ

5.6x

P / Bⓘ

0.5x

P / Tangible bookⓘ

0.5x

Tangible book

$201.2M

Net cashⓘ

-$25.7M

Current ratioⓘ

0.8

Debt / equityⓘ

0.2

ROAⓘ

-2.5%

ROEⓘ

-5.0%

Cash conversionⓘ

-227.0%

CapEx / revenueⓘ

-6.5%

SBC / revenueⓘ

—

Dilution ratioⓘ

0.0%

Revenue by segment

Ad Verification & Fraud Prevention—

low · business_description · 2026-07-03

Market Research & Analytics—

low · business_description · 2026-07-03

Business relationships

Business relationships52 disclosed relationships · 1 type · extracted from filings & disclosures

Subsidiaries52

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Supply chain

— missing data

Peer comparison

Peer comparison8 peers · vs SCOR · multiples and returns

WPP—

Wpp PLC

—

P/E

—

— vs self

Div yield

—

— vs self

ROE

—

— vs self

OMC—

Omnicom Group

$79,27

23,7B USD

P/E

—

— vs self

Div yield

3,8 %

— vs self

ROE

-0,6 %

+4,4 vs self

NIQ—

NIQ Global Intelligence plc

—

P/E

—

— vs self

Div yield

—

— vs self

ROE

—

— vs self

STGW—

Stagwell Inc

$8,67

2,3B USD

P/E

63,2x

— vs self

Div yield

—

— vs self

ROE

3,8 %

+8,8 vs self

THRY—

Thryv Holdings Inc

$4,26

188,9M USD

P/E

26,3x

— vs self

Div yield

—

— vs self

ROE

3,0 %

+8,0 vs self

MGNI—

MAGNITE, INC.

$19,70

2,8B USD

P/E

13,1x

— vs self

Div yield

—

— vs self

ROE

15,7 %

+20,6 vs self

TSQ—

Townsquare Media Inc

$6,08

107,7M USD

P/E

42,2x

— vs self

Div yield

11,2 %

— vs self

ROE

-7,6 %

-2,7 vs self

FORR—

FORRESTER RESEARCH, INC.

$11,53

219,9M USD

P/E

—

— vs self

Div yield

—

— vs self

ROE

-112,5 %

-107,6 vs self

Market position

Stress test

— missing data

Predictor forecast

Next quarternear-term

Earnings · next quarterconf 45 %

EPS

Consensus EPS

4,11

Predicted surprise

+0,00

Beat probability

45 %

Analysts

Other metrics

Revenue

—

no estimate

Segment revenue

—

no estimate

Margin

—

no estimate

Segment margin

—

no estimate

as of 2026-05-16 · Earnings Surprise V1

Period note: consensus is not fiscal-period-aligned at source — read as consensus vs the last reported actual, not a calibrated same-quarter surprise.

Full fiscal year~1 year ahead

Full fiscal year · our forecast vs guidance vs consensus

Metric	Our forecast	Guidance	Consensus
EPS	—no estimate	—no estimate	4,11
Revenue	—no estimate	—no estimate	360,1M USD
Operating income	—no estimate	—no estimate	15,0M USD

Full-year consensus mean (period as reported by source) · consensus in USD. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.

Probabilistic model output — not investment advice. · generated 2026-08-04

Options

— missing data

Short squeeze

— missing data

Earnings-call key lines

— missing data

Consensus distribution

sell-side coverage

Recommendation distribution1 analysts

Strong buy0

Buy0

Hold1

Sell0

Strong sell0

12-month price target$10,00 · Median $10,00

Low $10,00High $10,00

Operating income · consensus15,0M USD

EPS surprise

+3,4 %

reported vs consensus · beat

Revenue surprise

−0,7 %

reported vs consensus · miss

Estimate revisions

consensus EPS · 26-week trend

— missing data

Sell-side observations

Low$10,00

Mean$10,00

Median$10,00

High$10,00

Spot$7,16

+39.7 %implied to mean12-month sell-side price targets · ▲ spot

Themes

— missing data

ESG

— missing data

Risk factors

Dilution riskLow

Liquidity riskMedium

Filing-based flags

Net cash is negative after subtracting total debt.

Benchmarks vs cohort

Op Margin1,3 %Above median

Net Margin-2,8 %Below median

ROE-5,0 %Below median

Capex / Rev-6,5 %Bottom quartile

D/E0,25Below median

Cash Conv-2,27Bottom quartile

Corporate actions / M&A

— missing data

FX exposure

— missing data

Comparable transactions

— missing data

Derivatives & instruments

Derivative transactions

Net acquired 1 987 003 sh9 exercises · 6 grants10 insiders

McLaughlin Matthew F.Director, Chief Executive Officer · Restricted Stock Units → Common StockAcquired 400 000grant · 2026-06-16
McLaughlin Matthew F.Director, Chief Executive Officer · Restricted Stock Units → Common StockAcquired 303 030grant · 2026-06-16
McLaughlin Matthew F.Director, Chief Executive Officer · Restricted Stock Units → Common StockDisposed 10 000exercise · 2026-06-16
Wendling Brian JDirector · Restricted Stock Units → Common StockDisposed 10 000exercise · 2026-06-16
LIVEK WILLIAM PAULDirector · Restricted Stock Units → Common StockDisposed 10 000exercise · 2026-06-16
McLaughlin Matthew F.Director, Chief Executive Officer · Stock Option (right to buy) → Common StockAcquired 449 727 @ $7,60grant · 2026-06-12
Bagdasarian StephenChief Commercial Officer · Restricted Stock Units → Common StockDisposed 2 475exercise · 2026-06-06
Cerberus Capital Management, L.P.Director, 10% owner · Restricted Stock Units → Common StockAcquired 5 000grant · 2025-12-29
FISHER ITZHAKDirector · Restricted Stock Units → Common StockDisposed 10 000exercise · 2025-12-29
Banerjee NanaDirector · Restricted Stock Units → Common StockDisposed 10 000exercise · 2025-12-29
Gillin LeslieDirector · Restricted Stock Units → Common StockDisposed 10 000exercise · 2025-12-29
CHARTER COMMUNICATIONS, INC. /MO/10% owner · Series B Convertible Preferred Stock → Common StockDisposed 1 603 578disposition · 2025-12-29
CHARTER COMMUNICATIONS, INC. /MO/10% owner · Series C Convertible Preferred Stock → Common StockAcquired 4 223 621grant · 2025-12-29
Patterson Martin EdwardDirector · Restricted Stock Units → Common StockDisposed 10 000exercise · 2025-12-29
Cerberus Capital Management, L.P.Director, 10% owner · Series B Convertible Preferred Stock → Common StockDisposed 1 717 072disposition · 2025-12-29
Cerberus Capital Management, L.P.Director, 10% owner · Series C Convertible Preferred Stock → Common StockAcquired —grant · 2025-12-29
Bagdasarian StephenChief Commercial Officer · Restricted Stock Units → Common StockDisposed 1 250exercise · 2025-09-26

Actions

Set alert Open in charts

Ask Handelsavisen

— missing data

Data sources

Market data
Market data cache
Issuer disclosures
Public news
Earnings transcripts
Consensus estimates
ESG data

How metrics are computed

Ev To Operating Cash Flow
enterprise_value / operating_cash_flow
Return On Equity
net_income / total_equity
Price To Book
market_price / (adjusted_book_value / shares_outstanding_diluted)
Dilution Ratio
(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
Market Price
input from market-data provider (delayed close or quote-shim mid)
Market Cap
market_price * shares_outstanding_diluted

Source documents

Comscore Inc Market data — financials · 2026-05-29
Comscore Inc Market data — analyst estimates · 2026-05-29
Comscore Inc Market data — ESG · 2026-05-29

Ownership & reference

Top holders

Geode Capital Management, L.L.C.Investment Managers · as of 2026-03-310,00 %$0M
Vanguard Capital Management, LLCInvestment Managers · as of 2025-12-310,00 %$1M
BlackRock Institutional Trust Company, N.A.Investment Managers · as of 2024-06-300,00 %$1M
State Street Investment Management (US)Investment Managers · as of 2026-03-310,00 %$0M
PNC Investments LLCInvestment Managers · as of 2026-03-310,00 %$0M
UBS Financial Services, Inc.Investment Managers · as of 2026-03-310,00 %$0M
Morgan Stanley Smith Barney LLCInvestment Managers · as of 2026-03-310,00 %$0M
Wells Fargo AdvisorsBrokerage Firms · as of 2026-03-310,00 %$0M

Insider activity

Net selling0 buys · 6 sellsnet -$122K10 insiders · last 365d

McLaughlin Matthew F.Director, Chief Executive Officer · Common StockOther 10 000 · 2026-06-16
Wendling Brian JDirector · Common StockOther 10 000 · 2026-06-16
LIVEK WILLIAM PAULDirector · Common StockOther 10 000 · 2026-06-16
Bagdasarian StephenChief Commercial Officer · Common StockOther 2 475 · 2026-06-06
Bagdasarian StephenChief Commercial Officer · Common StockOther 726 @ $7,97$6K · 2026-06-06
Cerberus Capital Management, L.P.Director, 10% owner · Common StockOther 3 286 825 · 2025-12-29
FISHER ITZHAKDirector · Common StockOther 10 000 · 2025-12-29
Banerjee NanaDirector · Common StockOther 10 000 · 2025-12-29
Gillin LeslieDirector · Common StockOther 10 000 · 2025-12-29
Patterson Martin EdwardDirector · Common StockOther 10 000 · 2025-12-29
CHARTER COMMUNICATIONS, INC. /MO/10% owner · Common StockOther 3 286 825 · 2025-12-29
LIVEK WILLIAM PAULDirector · Common StockSold 9 900 @ $6,55$65K · 2025-11-14
LIVEK WILLIAM PAULDirector · Common StockSold 1 934 @ $6,85$13K · 2025-11-12
LIVEK WILLIAM PAULDirector · Common StockSold 68 @ $6,99$475 · 2025-11-12
LIVEK WILLIAM PAULDirector · Common StockSold 2 900 @ $7,13$21K · 2025-11-11
LIVEK WILLIAM PAULDirector · Common StockSold 835 @ $7,08$6K · 2025-11-11
LIVEK WILLIAM PAULDirector · Common StockSold 2 206 @ $7,57$17K · 2025-11-10
Bagdasarian StephenChief Commercial Officer · Common StockOther 1 250 · 2025-09-26
Bagdasarian StephenChief Commercial Officer · Common StockOther 366 @ $6,12$2K · 2025-09-26

Short positioning

11.1Kshares short+11.3% vs prior

1.21days to cover

28.2%short of daily vol

72fails-to-deliver

as of 2026-07-15 · short-interest report (free)

Geographic breakdown

— missing data

Listings · one canonical issuer all listings resolve to the canonical

SCOR.OCanonical

NASDAQ · USD

Intel & risk

PredictorBeat prob45 %Surprise+0,00Full forecast →

peak dispatch · —

OSINT findings

Dilution riskLow

Liquidity riskMedium

Net cash is negative after subtracting total debt.

Relationship graph

This companySectorSubsidiaries

Evidence & claims

From filings & derived data

Net income (YoY) (2025-12-31 vs 2024-12-31): 83.4%Derived (calculated)
Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): -21.1%Derived (calculated)
Capex (YoY) (2025-12-31 vs 2024-12-31): 17.6%Derived (calculated)
Debt-to-equity (FY 2025-12-31): 1.85xDerived (calculated)
Current ratio (FY 2025-12-31): 0.78xDerived (calculated)
Return on equity (FY 2025-12-31): -9.0%Derived (calculated)
Net margin (FY 2025-12-31): -2.8%Derived (calculated)
Long-term debt (YoY) (2025-12-31 vs 2024-12-31): 0.9%Derived (calculated)
Total liabilities (YoY) (2025-12-31 vs 2024-12-31): -10.6%Derived (calculated)
Total assets (YoY) (2025-12-31 vs 2024-12-31): -5.2%Derived (calculated)
Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): 1,448.7%Derived (calculated)
Revenue (YoY) (2025-12-31 vs 2024-12-31): 0.4%Derived (calculated)
R&D expense (YoY) (2025-12-31 vs 2024-12-31): -8.7%Derived (calculated)
Operating income (YoY) (2025-12-31 vs 2024-12-31): 107.6%Derived (calculated)
Return on assets (FY 2025-12-31): -2.5%Derived (calculated)
Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): 25.6%Derived (calculated)
Cost of revenue (YoY) (2025-12-31 vs 2024-12-31): 1.9%Derived (calculated)
EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): 127.4%Derived (calculated)
EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): 127.7%Derived (calculated)
Current liabilities (annual): USD 122.89MSEC XBRL filing
Capex (annual): USD 956KSEC XBRL filing
Shares outstanding (annual): 14.88MSEC XBRL filing
Current assets (annual): USD 96.27MSEC XBRL filing
Net income (annual): USD -10MSEC XBRL filing

Showing 24 of 60 surfaced claims.

Atomic claims from regulatory filings and derived calculations. Provenance shown as source kind only.

The Thread

Everything we know, in order

2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (90d)

2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated

2026-06-16 00:00 UTCINSIDER12 insider transactions — 2026-06 7 derivative

2026-06-16INSIDERMcLaughlin Matthew F. transacted 10.0k sh — Director, Chief Executive Officer

2026-06-16INSIDERWendling Brian J transacted 10.0k sh — Director

2026-06-16INSIDERLIVEK WILLIAM PAUL transacted 10.0k sh — Director

2026-06-16INSIDERMcLaughlin Matthew F. disposed of 10.0k sh Restricted Stock Units — Director, Chief Executive Officer

2026-06-16INSIDERWendling Brian J disposed of 10.0k sh Restricted Stock Units — Director

2026-06-16INSIDERMcLaughlin Matthew F. acquired 400.0k sh Restricted Stock Units — Director, Chief Executive Officer

2026-06-16INSIDERMcLaughlin Matthew F. acquired 303.0k sh Restricted Stock Units — Director, Chief Executive Officer

2026-06-16INSIDERLIVEK WILLIAM PAUL disposed of 10.0k sh Restricted Stock Units — Director

2026-06-12INSIDERMcLaughlin Matthew F. acquired 449.7k sh Stock Option (right to buy) — Director, Chief Executive Officer

2026-06-10FILING8-K filing →

2026-06-09FILING8-K filing →

2026-06-06INSIDERBagdasarian Stephen transacted 2.5k sh — Chief Commercial Officer

2026-06-06INSIDERBagdasarian Stephen transacted 726 sh — Chief Commercial Officer ~$6k

2026-06-06INSIDERBagdasarian Stephen disposed of 2.5k sh Restricted Stock Units — Chief Commercial Officer

2026-06-03FILING8-K filing →

2026-06-02FILING8-K filing →

2026-05-28FILING8-K filing →

2026-05-27FILING8-K filing →

2026-05-15FILING10-Q filing →

2026-05-14FILING8-K filing →

2026-04-30FILINGDEF 14A filing →

2026-03-26FILING10-K filing →

2026-03-17FILING8-K filing →

2025-12-31FILING8-K filing →

2025-12-29 00:00 UTCINSIDER15 insider transactions — 2025-12 9 derivative

2025-12-29INSIDERCerberus Capital Management, L.P. transacted 3.29M sh — Director, 10% owner

2025-12-29INSIDERFISHER ITZHAK transacted 10.0k sh — Director

2025-12-29INSIDERBanerjee Nana transacted 10.0k sh — Director

2025-12-29INSIDERGillin Leslie transacted 10.0k sh — Director

2025-12-29INSIDERPatterson Martin Edward transacted 10.0k sh — Director

2025-12-29INSIDERCHARTER COMMUNICATIONS, INC. /MO/ transacted 3.29M sh — 10% owner

2025-12-29INSIDERCHARTER COMMUNICATIONS, INC. /MO/ disposed of 31.93M sh Series B Convertible Preferred Stock — 10% owner

2025-12-29INSIDERCHARTER COMMUNICATIONS, INC. /MO/ acquired 4.22M sh Series C Convertible Preferred Stock — 10% owner

2025-12-29INSIDERPatterson Martin Edward disposed of 10.0k sh Restricted Stock Units — Director

Showing the 40 most recent of 58 entries.

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