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INDICATIVE · SAMPLE DATA
600679$10.0256

Shanghai Phoenix Enterprise Group Co Ltd

Recreational ProductsVerified

The company's capital structure shows a debt-to-equity ratio of 0.21, indicating a relatively conservative leverage position. However, the negative net cash position after subtracting total debt raises liquidity concerns. The price-to-book ratio of 1.69 suggests the market values the company at a premium to its book value, but the negative return on equity of -6.84% and return on assets of -4.19% indicate poor profitability. Profitability metrics are significantly below industry norms, with a net loss of CNY 139.09 million and an operating loss of CNY 55.38 million. The company's gross profit margin of 12.43% is also weak, reflecting either high production costs or low pricing power. The operating cash flow of CNY 212.43 million provides some liquidity cushion, but the free cash flow of -CNY 112.51 million indicates insufficient cash generation to fund operations and capital expenditures. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic downturns and regulatory changes. The capital expenditure of -CNY 46.44 million suggests the company is not investing in growth, which may hinder long-term competitiveness. The company's revenue growth trajectory is negative, with a net loss in the latest reporting period. The outlook for the current fiscal year is uncertain, with no disclosed guidance for revenue or earnings improvement. The absence of a clear growth strategy and the current financial performance raise concerns about the company's ability to sustain operations. The risk assessment highlights liquidity as a medium concern, with the company's free cash flow negative and operating cash flow insufficient to cover capital expenditures. The dilution risk is low, as the company has not issued additional shares recently, and the diluted share count is equal to the basic share count. However, the negative net income and operating income increase the risk of future dilution to fund operations. Recent filings and transcripts do not provide additional insights into the company's strategic direction or financial health. The lack of detailed disclosures and the absence of a clear turnaround plan suggest the company is in a challenging position.

30-day price · 600679-1.51 (-13.0%)
Low$10.01High$11.91Close$10.13As of25 May, 00:00 UTC
Profile
CompanyShanghai Phoenix Enterprise Group Co Ltd
Ticker600679.SS
SectorConsumer Cyclicals
BusinessCyclical Consumer Products
Industry groupCyclical Consumer Products
IndustryRecreational Products
AI analysis

Business. Shanghai Phoenix Enterprise Group Co Ltd operates in the recreational products industry, manufacturing and selling products for leisure and outdoor activities.

Classification. The company is classified under the Consumer Cyclicals economic sector, Cyclical Consumer Products business sector, and Recreational Products industry with a confidence level of 0.92.

The company's capital structure shows a debt-to-equity ratio of 0.21, indicating a relatively conservative leverage position. However, the negative net cash position after subtracting total debt raises liquidity concerns. The price-to-book ratio of 1.69 suggests the market values the company at a premium to its book value, but the negative return on equity of -6.84% and return on assets of -4.19% indicate poor profitability. Profitability metrics are significantly below industry norms, with a net loss of CNY 139.09 million and an operating loss of CNY 55.38 million. The company's gross profit margin of 12.43% is also weak, reflecting either high production costs or low pricing power. The operating cash flow of CNY 212.43 million provides some liquidity cushion, but the free cash flow of -CNY 112.51 million indicates insufficient cash generation to fund operations and capital expenditures. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification. This lack of diversification increases exposure to regional economic downturns and regulatory changes. The capital expenditure of -CNY 46.44 million suggests the company is not investing in growth, which may hinder long-term competitiveness. The company's revenue growth trajectory is negative, with a net loss in the latest reporting period. The outlook for the current fiscal year is uncertain, with no disclosed guidance for revenue or earnings improvement. The absence of a clear growth strategy and the current financial performance raise concerns about the company's ability to sustain operations. The risk assessment highlights liquidity as a medium concern, with the company's free cash flow negative and operating cash flow insufficient to cover capital expenditures. The dilution risk is low, as the company has not issued additional shares recently, and the diluted share count is equal to the basic share count. However, the negative net income and operating income increase the risk of future dilution to fund operations. Recent filings and transcripts do not provide additional insights into the company's strategic direction or financial health. The lack of detailed disclosures and the absence of a clear turnaround plan suggest the company is in a challenging position.
Key takeaways
  • The company has a negative net income and operating income, indicating poor profitability.
  • The debt-to-equity ratio is low, but the negative net cash position raises liquidity concerns.
  • The company's revenue is concentrated in a single segment with no geographic diversification.
  • The free cash flow is negative, suggesting insufficient cash generation to fund operations and capital expenditures.
  • The company's outlook for the current fiscal year is uncertain, with no clear guidance for improvement.
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  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyCNY
Revenue$2.19B
Gross profit$272.5M
Operating income-$55.4M
Net income-$139.1M
R&D
SG&A
D&A
SBC
Operating cash flow$212.4M
CapEx-$46.4M
Free cash flow-$112.5M
Total assets$3.32B
Total liabilities$1.29B
Total equity$2.03B
Cash & equivalents
Long-term debt$424.7M
Valuation
Market price$10.02
Market cap$3.44B
Enterprise value$3.87B
P/E
Reported non-GAAP P/E
EV/Revenue1.8
EV/Op income
EV/OCF18.2
P/B1.7
P/Tangible book1.7
Tangible book$2.03B
Net cash-$424.7M
Current ratio1.7
Debt/Equity0.2
ROA-4.2%
ROE-6.8%
Cash conversion-1.5%
CapEx/Revenue-2.1%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Recreational Products · cohort 92 companies
Metric600679Activity
Op margin-2.5%3.0% medp25 -6.3% · p75 8.6%below median
Net margin-6.3%2.5% medp25 -5.8% · p75 7.8%bottom quartile
Gross margin12.4%29.7% medp25 17.8% · p75 41.9%bottom quartile
R&D / revenue3.1% medp25 3.1% · p75 3.1%
CapEx / revenue-2.1%-3.2% medp25 -7.8% · p75 -1.6%above median
Debt / equity21.0%31.6% medp25 9.2% · p75 56.1%below median
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-25 05:21 UTC#41d5327f
Source: analysis-pipeline (hybrid)Generated: 2026-05-27 00:35 UTCJob: 64dd1e4f