WP
WPP.L
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London Stock Exchange
Diversified Advertising & Marketing Services
Wpp.L
Last 30 days
1D5D1M3M6MYTD1Y5YMax
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About
WPP is a global advertising and marketing services company, though specific operational details and revenue generation mechanisms are not disclosed in the available data.
Business. WPP is a global advertising and marketing services company, though specific operational details and revenue generation mechanisms are not disclosed in the available data.
Classification99 %
SectorConsumer Discretionary
Industry groupDiversified Advertising & Marketing Services
Generated · model-assisted
Sell-side consensus
—consensus pending
— buy— hold— sell
Avg 12m price target—
At a glance
Score
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not yet scored
Valuation
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valuation pending
Analysts
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not yet wired
Ownership→
Dimensional Fund Advisors, L.P.
largest disclosed fund holder
Profitability
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not yet wired
Quality
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not yet scored
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
— missing data
News & coverage
0Sector rotation
Sector1D1Mvs mkt
Materials+2,3 %+6,6 %+1,7 %
Communication Services+2,2 %−5,5 %+1,6 %
Energy+0,6 %+3,3 %+0,0 %
Health Care+0,6 %−0,8 %+0,0 %
Information Technology+0,6 %+6,7 %+0,0 %
Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
Financials−0,3 %−2,8 %−0,9 %
Consumer Staples−0,4 %+2,5 %−1,0 %
Real Estate−0,7 %+10,9 %−1,3 %
Industrials−1,9 %−3,1 %−2,5 %
Utilities−1,9 %+28,2 %−2,5 %
Developing storylines
No tracked sagas currently linked to WPP.L. Browse all sagas →
Analysis
AI analysis
Generated · analysis pipeline · tier hybrid · as of 2026-08-04
↑ At a glance
Opportunity
— missing data
Upcoming catalysts
Scheduled public events. Informational only — not investment advice.
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
— missing data
Signals & dispatch
peak dispatch · —
Composite-score breakdown
Synthesis
Business
WPP is a global advertising and marketing services company, though specific operational details and revenue generation mechanisms are not disclosed in the available data.
Classification99 %
SectorConsumer Discretionary
Industry groupDiversified Advertising & Marketing Services
AI synthesis
GENERATED(a) Capital structure and liquidity cannot be assessed as the financial snapshot lacks balance sheet line items, cash flow data, and key ratios such as current ratio or debt-to-equity. The risk assessment explicitly states that liquidity is unknown due to the absence of a complete financial snapshot.
(b) Profitability and returns are not evaluable because net income, operating margins, ROE, and ROA are missing from the valuation and financial snapshots. Without these metrics, no comparison to cohort medians or industry standards can be made.
Key takeaways
- The company lacks a robust classification, with all sector and industry fields marked as unclassified and low confidence.
- Financial analysis is severely constrained by the absence of balance sheet, income statement, and cash flow details beyond a single revenue figure.
- Risk assessment is incomplete, with liquidity and dilution risks explicitly stated as unknown.
- No historical trend data is available to evaluate growth or profitability trajectories.
- Recent observations consist solely of internal system reconciliation logs, not material business events.
Bull / Bear case
analysis pipeline— missing data
In focus — financials by report
Valuation
Market price
$302,85
Market cap
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Revenue by segment
Business relationships
— missing data
Supply chain
— missing data
Peer comparison
— missing data
Market position
Stress test
— missing data
Predictor forecast
Full fiscal year~1 year ahead
Full fiscal year · our forecast vs guidance vs consensus
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | 0,51 |
| Revenue | —no estimate | —no estimate | 10,9B GBP |
| Operating income | —no estimate | —no estimate | 1,1B GBP |
Full-year consensus mean (period as reported by source) · consensus in GBP. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.
Corporate eventM&A horizon
M&A probabilityconf 3 %
Probability
3 %
Base rate
3 %
Band
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180-day horizon · target 2027-01-21 · 1,0× base rate
No acquirer candidates identified by the signal model.
Probabilistic model output — not investment advice. · generated 2026-07-25
Options
— missing data
Short squeeze
— missing data
Earnings-call key lines
— missing data
Consensus distribution
sell-side coverageRecommendation distribution19 analysts
Strong buy0
Buy4
Hold10
Sell5
Strong sell0
12-month price target$315,80 · Median $290,00
Low $210,00High $440,00
Operating income · consensus1,1B GBP
EPS surprise
+26,1 %
reported vs consensus · beat
Revenue surprise
+24,4 %
reported vs consensus · beat
Estimate revisions
consensus EPS · 26-week trend— missing data
Sell-side observations
Low$210,00
Mean$315,80
Median$290,00
High$440,00
Spot$302,85
+4.3 %implied to mean12-month sell-side price targets · ▲ spot
Themes
— missing data
ESG
— missing data
Risk factors
Dilution riskUnknown
Liquidity riskUnknown
Benchmarks vs cohort
No cohort benchmark data available for this issuer yet.
Corporate actions / M&A
M&A probabilityconf —
Probability
3 %
Base rate
3 %
Band
Low
180-day horizon · target 2027-01-21 · 1,0× base rate
No acquirer candidates identified by the signal model.
Corporate actionsNo corporate-action source connected yet — splits, dividends and buyback events are not tracked for this company. Honest-dim (no data fabricated).
FX exposure
— missing data
Comparable transactions
— missing data
Derivatives & instruments
Derivative transactions
Net acquired 3 879 649 sh1 exercises · 6 grants2 insiders
- Director, Chief Executive Officer · CEO buyout award → Ordinary SharesDisposed 187 341exercise · 2026-06-15
- Director, Chief Financial Officer · Conditional Award of Shares (2026 EPSP) → Ordinary SharesAcquired 279 720grant · 2026-05-08
- Director, Chief Executive Officer · Conditional Award of Shares (2026 EPSP) → Ordinary SharesAcquired 460 066grant · 2026-05-08
- Director, Chief Financial Officer · Conditional Award over shares (2025 ESA) → Ordinary SharesAcquired 84 257grant · 2026-03-20
- Director, Chief Financial Officer · Conditional Award of Shares (2026 EPSP) → Ordinary SharesAcquired 979 381grant · 2026-03-20
- Director, Chief Executive Officer · Conditional Award over shares (2025 ESA) → Ordinary SharesAcquired 115 800grant · 2026-03-20
- Director, Chief Executive Officer · Conditional Award of Shares (2026 EPSP) → Ordinary SharesAcquired 2 147 766grant · 2026-03-20
Actions
Ask Handelsavisen
— missing data
Data sources
- Market data
- Market data cache
- Issuer disclosures
- Public news
- Earnings transcripts
- Consensus estimates
- ESG data
- Reference data
How metrics are computed
- Market Priceinput from market-data provider (delayed close or quote-shim mid)
Source documents
- WPP plc Market data — financials · 2026-08-02
- reconciler_enqueue (reconciler) on WPP.L · 2026-08-02
Ownership & reference
Top holders
- Investment Managers · as of 2026-03-310,00 %$10M
- Investment Managers · as of 2024-06-300,00 %$29M
- Brokerage Firms · as of 2026-03-310,00 %$3M
- Investment Managers · as of 2026-03-310,00 %$1M
- Institutional Investor · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$1M
- Brokerage Firms · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$1M
- Institutional Investor · as of 2026-03-310,00 %$1M
- Institutional Investor · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
Leadership
- Mark ReadChief Executive Officer, Executive Director
Insider activity
Mixed / flat1 buys · 0 sellsnet $02 insiders · last 365d
- Director, Chief Executive Officer · Ordinary SharesOther 187 341 · 2026-06-15
- Director, Chief Executive Officer · Ordinary SharesOther 88 227 · 2026-06-15
- Director · Ordinary SharesBought 75 000 · 2026-05-21
Short positioning
2.2Mshares short-4.5% vs prior
4.91days to cover
52.0%short of daily vol
1.2Kfails-to-deliver
as of 2026-07-15 · short-interest report (free)
Geographic breakdown
— missing data
Listings · one canonical issuer
all listings resolve to the canonical
WPP.LCanonical
London Stock Exchange · GBp
Intel & risk
peak dispatch · —
OSINT findings
Dilution riskUnknown
Liquidity riskUnknown
Evidence & claims
From filings & derived data— missing data
The Thread
Everything we know, in order2026-06-30 03:38 UTCEARNINGSUpcomingForecast: ma_probability (180d)
2026-06-26 03:13 UTCHOLDERInstitutional holding changed
2026-06-26 03:13 UTCHOLDER1 institutional position change flagged (1 major)
2026-06-21 02:57 UTCHOLDERInstitutional holding changed
2026-06-21 02:57 UTCHOLDER1 institutional position change flagged (1 major)
2026-06-15 00:00 UTCINSIDER3 insider transactions — 2026-06 1 derivative
2026-06-15 00:00 UTCINSIDER3 insider transactions — 2026-06 1 derivative
2026-06-15INSIDERRose Cindy H transacted 187.3k sh Ordinary Shares — Director, Chief Executive Officer
2026-06-15INSIDERRose Cindy H transacted 88.2k sh Ordinary Shares — Director, Chief Executive Officer
2026-06-15INSIDERRose Cindy H disposed of 187.3k sh CEO buyout award — Director, Chief Executive Officer
2026-05-21 00:00 UTCINSIDER3 insider transactions — 2026-05 2 derivative
2026-05-21 00:00 UTCINSIDER3 insider transactions — 2026-05 2 derivative
2026-05-21INSIDERAgnefjall Hans Peter Henrik bought 75.0k sh Ordinary Shares — Director
2026-05-08INSIDERRose Cindy H acquired 460.1k sh Conditional Award of Shares (2026 EPSP) — Director, Chief Executive Officer
2026-05-08INSIDERWilson Rosemary Joanne acquired 279.7k sh Conditional Award of Shares (2026 EPSP) — Director, Chief Financial Officer
2026-03-20 00:00 UTCINSIDER4 insider transactions — 2026-03 4 derivative
2026-03-20 00:00 UTCINSIDER4 insider transactions — 2026-03 4 derivative
2026-03-20INSIDERWilson Rosemary Joanne acquired 979.4k sh Conditional Award of Shares (2026 EPSP) — Director, Chief Financial Officer
2026-03-20INSIDERRose Cindy H acquired 115.8k sh Conditional Award over shares (2025 ESA) — Director, Chief Executive Officer
2026-03-20INSIDERWilson Rosemary Joanne acquired 84.3k sh Conditional Award over shares (2025 ESA) — Director, Chief Financial Officer
2026-03-20INSIDERRose Cindy H acquired 2.15M sh Conditional Award of Shares (2026 EPSP) — Director, Chief Executive Officer
2018-12-20 00:00 UTCINSIDER1 insider transaction — 2018-12
2018-12-20 00:00 UTCINSIDER1 insider transaction — 2018-12
The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04
Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data · Reference data
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