Nice One Beauty Digital Marketing Company SCJSC

The company maintains a conservative capital structure with a debt-to-equity ratio of 0.15, indicating low leverage relative to its equity base of 380,431,060 SAR. Liquidity appears adequate with a current ratio of 2.15, suggesting the firm can cover short-term obligations with its current assets. However, the risk assessment flags medium liquidity risk and notes that net cash is negative after subtracting total debt, as cash and equivalents of 30,000,000 SAR are insufficient to cover long-term debt of 58,788,280 SAR.

Profitability metrics are exceptionally thin, with a return on equity of 0.0078 and a return on assets of 0.0046. The company generated a net income of only 2,980,430 SAR on revenue of 1,016,659,140 SAR, resulting in a net margin of approximately 0.3%. Operating income was 10,603,570 SAR, while gross profit stood at 245,025,300 SAR, indicating significant operating expenses relative to gross margins. These returns are likely below cohort medians for the industry, reflecting a low-margin business model.