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PAPL NYSE Consumer Lending

Pineapple Financial Inc.

$0,96
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LatestThe Week Ahead: 13 July-17 July 2026
Last 30 days
1D5D1M3M6MYTD1Y5YMax
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Mcap
8,4M USD
P/E
EV / Rev
Div yield
Op margin
-98,7 %
ROE
-13,4 %
Net margin
-121,8 %
Debt / equity
Beta
52w range
Volume
5
Day range
Prev close
$0,96
Open
$0,90
Next earnings
2026-10-10
Ex-dividend
TR 1Y
About

Pineapple Financial Inc. operates as a multiline insurance and broker within the Insurance industry, generating revenue through insurance premiums and brokerage services.

Business. Pineapple Financial Inc. (NYSE: PAPL) is a multiline insurance and brokerage firm operating within the insurance industry. The company is headquartered in the United States and is primarily listed on the New York Stock Exchange. Specific details regarding its operating segments and geographic revenue mix are not available.

Classification92 %
SectorFinancials
Business sectorBanking & Investment Services
IndustryConsumer Lending
ActivityBanking
Generated · model-assisted
Sell-side consensus
BUY1 analysts
1 buy0 hold0 sell
Avg 12m price target

Analyst recommendations

1 analysts · consensus Buy
Buy1
Hold0
Sell0
12-month price target
Consensus of sell-side coverage.
Upcoming events
  • EarningsFY 2026 earnings (expected)2026-10-10 · estimated
See all catalysts →

At a glance

Score
13
composite score
Valuation
valuation pending
Analysts
Buy
1 analysts · indicative
Ownership
UBS Financial Services, Inc.
largest disclosed fund holder
Profitability
-13,4 %
return on equity
Quality
65
quality score (0-100)

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

1
  • MARKETSThe Week Ahead: 13 July-17 July 20262026-07-12
  • Sector rotation

    Sector1D1Mvs mkt
    Communication Services+2,2 %−5,5 %+1,5 %
    Materials+2,2 %+3,1 %+1,5 %
    Energy+0,9 %+5,2 %+0,1 %
    Health Care+0,7 %−1,2 %+0,0 %
    Consumer Discretionary+0,3 %+9,2 %−0,4 %
    Information Technology+0,1 %+8,1 %−0,6 %
    Financials · THIS SECTOR−0,5 %−3,0 %−1,2 %
    Consumer Staples−0,6 %+3,3 %−1,4 %
    Real Estate−0,7 %+10,8 %−1,4 %
    Industrials−1,1 %−0,3 %−1,8 %
    Utilities−1,9 %+28,2 %−2,6 %

    Developing storylines

    No tracked sagas currently linked to PAPL. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-07-23 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Company
    • EarningsFY 2026 earnings (expected)2026-10-10 · estimated
    • Macro
    • Rate decisionFederal Reserve rate decision (press conf.)2026-07-29 · US
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · 2026-07-12

    Composite-score breakdown

    Score breakdown13
    Valuation+12
    Sentiment+12
    Risk penalty−11
    Missing signals−2

    Synthesis

    Business

    Pineapple Financial Inc. (NYSE: PAPL) is a multiline insurance and brokerage firm operating within the insurance industry. The company is headquartered in the United States and is primarily listed on the New York Stock Exchange. Specific details regarding its operating segments and geographic revenue mix are not available.

    Classification92 %
    SectorFinancials
    Business sectorBanking & Investment Services
    IndustryConsumer Lending
    ActivityBanking
    AI synthesis
    GENERATED

    Pineapple Financial Inc. maintains a capital structure characterized by zero debt, with a debt-to-equity ratio of 0.0. Total assets stand at $48.9 million against total liabilities of $21.8 million, resulting in total equity of $27.1 million. The current ratio is 1.15, which is close to the minimum comfort range, indicating tight liquidity conditions. The market capitalization is $9.0 million, trading at a price-to-book ratio of 0.4, suggesting the market values the company at a significant discount to its book value.

    Profitability metrics are deeply negative, with a return on equity of -13.43% and a return on assets of -7.44%. The company reported an operating income of -$24.4 million and a net income of -$25.9 million for the latest period. These losses are driven by recurring operational deficits, as evidenced by negative operating cash flow of -$3.8 million and free cash flow of -$3.8 million. The company’s financial performance is significantly below typical industry standards for profitable insurance entities, reflecting a distressed operational state.

    Revenue concentration data is not explicitly detailed in segment or geographic breakdowns within the available data. The company generates $1.4 million in revenue, which is insufficient to cover its operating expenses, leading to the substantial net loss reported. Without specific segment data, the revenue mix is assumed to be derived from its core multiline insurance and brokerage activities as per its classification.

    Growth trajectory analysis is limited by the absence of historical period data in the input. However, the current period shows a severe mismatch between revenue of $1.4 million and operating expenses, resulting in a net loss of $25.9 million. The accumulated deficit stands at $39.3 million, indicating a long history of losses that have eroded shareholder equity. The company’s ability to grow revenue organically is currently overshadowed by its need to stabilize operations and address liquidity concerns.

    Risk factors are elevated, with high liquidity risk and medium dilution risk identified. Filings reference going-concern or substantial-doubt language, raising serious questions about the company’s ability to continue as a going concern within one year. The current ratio of 1.15 is flagged as being close to the minimum comfort range, further highlighting liquidity constraints. Additionally, source documents mention dilution or offering risk, suggesting that future capital raises may significantly dilute existing shareholders.

    Recent events include a price listing trigger where the stock price fell below $1.00 to $0.957, violating the US continued-listing minimum-bid threshold. This event has high severity and indicates potential delisting risks if the price does not recover within the required deficiency period. Management has implemented initiatives to improve liquidity, including completing a private placement financing and entering into a credit facility. These actions are critical to addressing the substantial doubt regarding the company’s going-concern status.

    Key takeaways
    • The company faces substantial doubt about its ability to continue as a going concern due to recurring losses and negative cash flows.
    • Liquidity is tight with a current ratio of 1.15, and the stock price has fallen below the $1.00 minimum-bid threshold for continued listing.
    • Profitability is severely negative with a ROE of -13.43% and a net loss of $25.9 million, driven by operating expenses far exceeding revenue.
    • Dilution risk is medium, with filings indicating potential future capital raises that could significantly impact shareholder equity.
    • Management has taken steps to improve liquidity through private placement financing and a new credit facility, but the going-concern risk remains high.

    Bull / Bear case

    Generated · model-assisted
    BULL CASE · 5

    Revenue grew at a 3.7% compound annual rate from FY2023 to FY2025, indicating modest top-line expansion despite losses.

    Free cash flow improved to negative $1.71 million in FY2024, showing a reduction in cash burn compared to prior periods.

    The company maintains a zero debt-to-equity ratio, suggesting no leverage risk from long-term debt obligations.

    One analyst recommends buying the stock, providing a slight positive sentiment signal despite limited coverage.

    Book value stands at $22.6 million, offering a tangible asset base for potential recovery or restructuring.

    BEAR CASE · 3

    Net income deteriorated to a $4.1 million loss in FY2024, reflecting worsening profitability and operational inefficiencies.

    High liquidity risk is flagged, compounded by a current ratio of only 0.77, indicating potential short-term solvency issues.

    Medium dilution risk exists, potentially eroding shareholder value as the company seeks to fund ongoing operations.

    In focus — financials by report

    Quarterly
    Annual
    QUARTERLYFiled 2026-02-28
    Q4 2025 · Quarter highlights

    Revenue $1.4M; Operating income -$24.4M.

    Revenue$1.4M
    Operating income-$24.4M
    Net income-$25.9M
    Free cash flow-$3.8M
    EPS
    Operating cash flow-$3.8M
    Financials
    Income statement
    Revenue$1.4M
    Gross profit
    Operating income-$24.4M
    Net income-$25.9M
    Margins
    Gross margin
    Operating margin-1705.6%
    Net margin-1814.3%
    FCF margin-263.4%
    Balance sheet
    Total assets$48.9M
    Total liabilities$21.8M
    Total equity$27.1M
    Cash & equivalents
    Long-term debt
    Cash flow
    Operating cash flow-$3.8M
    CapEx$1.9k
    Free cash flow-$3.8M
    SBC$142.0k
    P&L flow · revenue → net income
    Revenue $1.4MOperating costs $25.8MTax $1.6MNet income $25.9M
    Highlights
    • Revenue $1.4M
    • Operating income -$24.4M
    • Net margin -1814.3%

    Valuation FY

    Market price
    $0,96
    Market cap
    $9.0M
    Enterprise value
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    0.4x
    P / Tangible book
    0.4x
    Tangible book
    $22.6M
    Net cash
    Current ratio
    1.1
    Debt / equity
    ROA
    -7.4%
    ROE
    -13.4%
    Cash conversion
    26.0%
    CapEx / revenue
    SBC / revenue
    7.9%
    Dilution ratio
    -66.6%

    Revenue by segment

    Market share

    INDUSTRYSEGMENTCOMPANYFinancialsIndustryBanking88,5B node revenueAXP 46,7%AER 9,6%IX 9,5%COF 9,1%UWMC 3,6%QFIN 3,2%CACC 2,6%LX 2,2%Other 13,5%
    Source: company disclosures · own-taxonomy revenue-covered set · attribution: collision-suspect (indicative)PAPL 0,0% · rank #26 of 31

    Business relationships

    — missing data

    Supply chain

    — missing data

    Peer comparison

    Peer comparison8 peers · vs PAPL · multiples and returns
    AX
    AXP
    AMERICAN EXPRESS CO
    $350,79
    240,6B USD
    P/E
    78,1x
    vs self
    Div yield
    0,9 %
    vs self
    ROE
    8,7 %
    +22,2 vs self
    AE
    AER
    AerCap Holdings N.V.
    P/E
    vs self
    Div yield
    vs self
    ROE
    vs self
    IX
    IX
    Orix
    $40,40
    47,0B USD
    P/E
    0,1x
    vs self
    Div yield
    296,0 %
    vs self
    ROE
    8,6 %
    +22,0 vs self
    CO
    COF
    Capital One Financial Corp
    $206,56
    128,8B USD
    P/E
    52,0x
    vs self
    Div yield
    vs self
    ROE
    2,2 %
    +15,6 vs self
    UW
    UWMC
    Uwm Holdings Corp
    $3,00
    4,8B USD
    P/E
    176,7x
    vs self
    Div yield
    10,9 %
    vs self
    ROE
    13,7 %
    +27,1 vs self
    QF
    QFIN
    QFIN LTD
    $13,23
    3,2B USD
    P/E
    0,7x
    vs self
    Div yield
    vs self
    ROE
    21,0 %
    +34,5 vs self
    CA
    CACC
    Credit Acceptance Corp
    $561,21
    6,1B USD
    P/E
    14,5x
    vs self
    Div yield
    vs self
    ROE
    28,0 %
    +41,4 vs self
    LX
    LX
    LEXINFINTECH HOLDINGS LTD.
    $1,44
    236,5M USD
    P/E
    0,2x
    vs self
    Div yield
    17,7 %
    vs self
    ROE
    14,0 %
    +27,5 vs self

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Consensus distribution

    sell-side coverage
    Recommendation distribution1 analysts
    Strong buy0
    Buy1
    Hold0
    Sell0
    Strong sell0
    Revenue surprise
    −25,3 %
    reported vs consensus · miss

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskMedium
    Liquidity riskHigh
    Filing-based flags
    • Current ratio is close to the minimum comfort range.
    • Filings reference going-concern or substantial-doubt language.
    • Source documents mention dilution or offering risk.

    Benchmarks vs cohort

    Op Margin-98,7 %Bottom quartile
    Net Margin-121,8 %Bottom quartile
    ROE-13,4 %Bottom quartile
    D/E0,00Above P75
    Cash Conv0,26Above median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    Derivative transactions

    Net acquired 112 483 sh12 grants6 insiders
    • Giannoukakis Tasis AnastasiosDirector · Stock Option (right to buy) → Common ShareAcquired 2 500 @ $1,30grant · 2025-07-16
    • Habib Syed SarfrazCFO · Restricted Stock Units → Common ShareAcquired 5 023grant · 2025-07-16
    • Habib Syed SarfrazCFO · Stock Option (right to buy) → Common ShareAcquired 11 046 @ $1,30grant · 2025-07-16
    • Giannoukakis Tasis AnastasiosDirector · Restricted Stock Units → Common ShareAcquired 2 523grant · 2025-07-16
    • Marin Kendall LeoDirector, COO, 10% owner · Stock Option (right to buy) → Common ShareAcquired 20 000 @ $1,30grant · 2025-07-16
    • Marin Kendall LeoDirector, COO, 10% owner · Restricted Stock Units → Common ShareAcquired 12 638grant · 2025-07-16
    • Dasgupta Shubha-JeetDirector, CEO, 10% owner · Stock Option (right to buy) → Common ShareAcquired 20 000 @ $1,30grant · 2025-07-16
    • Dasgupta Shubha-JeetDirector, CEO, 10% owner · Restricted Stock Units → Common ShareAcquired 12 638grant · 2025-07-16
    • Green Charles AndrewDirector · Stock Option (right to buy) → Common ShareAcquired 10 000 @ $1,30grant · 2025-07-16
    • Green Charles AndrewDirector · Restricted Stock Units → Common ShareAcquired 11 092grant · 2025-07-16
    • Baron Paul Robert MauriceDirector · Stock Option (right to buy) → Common ShareAcquired 2 500 @ $1,30grant · 2025-07-16
    • Baron Paul Robert MauriceDirector · Restricted Stock Units → Common ShareAcquired 2 523grant · 2025-07-16

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Regulatory filings
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    • Reference data
    How metrics are computed
    • Return On Assets
      net_income / total_assets
    • Debt To Equity
      (short_term_debt + long_term_debt) / total_equity
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Return On Equity
      net_income / total_equity
    • Price To Tangible Book
      market_price / (tangible_book_value / shares_outstanding_diluted)
    Source documents
    • Pineapple Financial Inc. company facts · 2026-07-08
    • Pineapple Financial Inc. 10-Q 2026-04-13 · 2026-07-08
    • Pineapple Financial Inc. 10-Q 2026-01-21 · 2026-07-08
    • Pineapple Financial Inc. 10-K 2025-12-03 · 2026-07-08
    • Pineapple Financial Inc. 10-Q 2025-07-14 · 2026-07-08
    • ha_price_listing fired on PAPL · 2026-07-08

    Ownership & reference

    Top holders

    • UBS Financial Services, Inc.Investment Managers · as of 2026-03-310,00 %$0M
    • BlackRock Institutional Trust Company, N.A.Investment Managers · as of 2024-06-300,00 %$0M
    • Morgan Stanley Smith Barney LLCInvestment Managers · as of 2026-03-310,00 %$0M

    Insider activity

    Net buying3 buys · 0 sellsnet $3K1 insiders · last 365d
    • Marin Kendall LeoDirector, COO, 10% owner · Common SharesBought 425 @ $3,00$1K · 2025-07-16
    • Marin Kendall LeoDirector, COO, 10% owner · Common SharesBought 150 @ $2,89$434 · 2025-07-16
    • Marin Kendall LeoDirector, COO, 10% owner · Common SharesBought 600 @ $2,00$1K · 2025-07-16

    Short positioning

    — missing data

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    PAPLCanonical
    NYSE · USD

    Intel & risk

    peak dispatch · 2026-07-12
    OSINT findings
    Dilution riskMedium
    Liquidity riskHigh
    Current ratio is close to the minimum comfort range.
    Filings reference going-concern or substantial-doubt language.
    Source documents mention dilution or offering risk.

    Evidence & claims

    From filings & derived data
    • Shareholders' equity (YoY) (2025-11-30 vs 2024-11-30): -506.8%Derived (calculated)
    • Current ratio (FY 2025-11-30): 0.12xDerived (calculated)
    • Debt-to-equity (FY 2025-11-30): -2.94xDerived (calculated)
    • Total assets (YoY) (2025-11-30 vs 2024-11-30): 156.9%Derived (calculated)
    • Total liabilities (YoY) (2025-11-30 vs 2024-11-30): 439.8%Derived (calculated)
    • Current liabilities (annual): USD 14.79MSEC XBRL filing
    • Shareholders' equity (annual): USD -5.49MSEC XBRL filing
    • Total liabilities (annual): USD 16.12MSEC XBRL filing
    • Current assets (annual): USD 1.79MSEC XBRL filing
    • Total assets (annual): USD 10.63MSEC XBRL filing
    • Shares outstanding (annual): 1.35MSEC XBRL filing
    • EPS (diluted) (YoY) (2025-08-31 vs 2024-08-31): 53.7%Derived (calculated)
    • EPS (basic) (YoY) (2025-08-31 vs 2024-08-31): 53.7%Derived (calculated)
    • Net margin (FY 2025-08-31): -121.8%Derived (calculated)
    • Operating income (YoY) (2025-08-31 vs 2024-08-31): 22.9%Derived (calculated)
    • Revenue (YoY) (2025-08-31 vs 2024-08-31): 11.1%Derived (calculated)
    • Operating cash flow (YoY) (2025-08-31 vs 2024-08-31): 44.6%Derived (calculated)
    • Net income (YoY) (2025-08-31 vs 2024-08-31): 11.3%Derived (calculated)
    • Cost of revenue (YoY) (2025-08-31 vs 2024-08-31): 17.3%Derived (calculated)
    • EPS (diluted) (annual): USD-PER-SHARES -5SEC XBRL filing
    • EPS (basic) (annual): USD-PER-SHARES -5SEC XBRL filing
    • Cost of revenue (annual): USD 1.6MSEC XBRL filing
    • Operating cash flow (annual): USD -946.82KSEC XBRL filing
    • Net income (annual): USD -3.64MSEC XBRL filing
    Showing 24 of 60 surfaced claims.
    Atomic claims from regulatory filings and derived calculations. Provenance shown as source kind only.

    The Thread

    Everything we know, in order
    2026-10-10EVENTUpcomingFY 2026 earnings (expected) estimated date
    2026-07-20 00:00 UTCTRANSCRIPTEarnings call — Q3 2026
    2026-07-20EVENTQ2 2026 earnings (expected) estimated date
    2026-07-16 12:49 UTCNEWSHandelsavisen revises Pineapple Financial thesis after sector classification audit → Internal data correction triggers fresh analysis for the listed firm, with composite score standing at 40/100.
    2026-07-13 00:00 UTCEARNINGSUpcomingEarnings scheduled →
    2026-07-13EVENTQ2 2026 earnings (expected) estimated date
    2026-06-20 12:34 UTCANALYSTAnalyst coverage initiated
    2026-06-03FILING8-K filing →
    2026-04-22FILING8-K filing →
    2026-04-13FILING10-Q filing →
    2026-03-18FILING8-K filing →
    2026-02-28EARNINGSQuarterly results — Q4 2025 Revenue USD 1.4M · Net USD -25.9M
    2026-02-10FILING8-K filing →
    2026-02-06FILINGDEF 14A filing →
    2026-01-21FILING10-Q filing →
    2025-12-29FILING8-K filing →
    2025-12-12FILINGS-1 filing →
    2025-12-09FILING8-K filing →
    2025-12-03FILING10-K filing →
    2025-11-30EARNINGSQuarterly results — Q3 2025 Revenue USD 0.7M · Net USD -6.4M
    2025-11-12FILING8-K filing →
    2025-09-30EARNINGSQuarterly results — Q2 2025
    2025-08-31EARNINGSQuarterly results — Q2 2025
    2025-08-31EARNINGSAnnual results — FY 2025 Revenue USD 3.0M · Net USD -3.6M
    2025-07-16 00:00 UTCINSIDER31 insider transactions — 2025-07 12 derivative
    2025-07-16INSIDERMarin Kendall Leo bought 425 sh Common Shares — Director, COO, 10% owner ~$1k
    2025-07-16INSIDERMarin Kendall Leo bought 150 sh Common Shares — Director, COO, 10% owner ~$0k
    2025-07-16INSIDERMarin Kendall Leo bought 600 sh Common Shares — Director, COO, 10% owner ~$1k
    2025-07-16INSIDERGiannoukakis Tasis Anastasios acquired 2.5k sh Stock Option (right to buy) — Director
    2025-07-16INSIDERHabib Syed Sarfraz acquired 5.0k sh Restricted Stock Units — CFO
    2025-07-16INSIDERHabib Syed Sarfraz acquired 11.0k sh Stock Option (right to buy) — CFO
    2025-07-16INSIDERGiannoukakis Tasis Anastasios acquired 2.5k sh Restricted Stock Units — Director
    2025-07-16INSIDERMarin Kendall Leo acquired 20.0k sh Stock Option (right to buy) — Director, COO, 10% owner
    2025-07-16INSIDERMarin Kendall Leo acquired 12.6k sh Restricted Stock Units — Director, COO, 10% owner
    2025-07-16INSIDERDasgupta Shubha-Jeet acquired 20.0k sh Stock Option (right to buy) — Director, CEO, 10% owner
    2025-07-16INSIDERDasgupta Shubha-Jeet acquired 12.6k sh Restricted Stock Units — Director, CEO, 10% owner
    2025-07-16INSIDERGreen Charles Andrew acquired 10.0k sh Stock Option (right to buy) — Director
    2025-07-16INSIDERGreen Charles Andrew acquired 11.1k sh Restricted Stock Units — Director
    2025-07-16INSIDERBaron Paul Robert Maurice acquired 2.5k sh Stock Option (right to buy) — Director
    Showing the 40 most recent of 45 entries.
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-07-23 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data · Reference data Premium coverage