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AREB.O NASDAQ Diversified Aerospace & Defense

American Rebel Holdings Inc

$0,20
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Mcap
1,1M USD
P/E
EV / Rev
Div yield
Op margin
-334,1 %
ROE
-783,4 %
Net margin
-360,5 %
Debt / equity
4,57
Beta
52w range
Volume
Day range
Prev close
$0,06
Open
Next earnings
2026-10-28
Ex-dividend
TR 1Y
About

American Rebel Holdings Inc is an aerospace and defense company that operates in the industrial goods sector, primarily generating revenue through the production and sale of defense-related products and services.

Business. American Rebel Holdings Inc (AREB.O) is an aerospace and defense company listed on the NASDAQ. The firm operates within the Industrial Goods sector, focusing on activities related to aerospace and defense. Specific details regarding its operating segments, headquarters location, and geographic revenue mix are not provided in the available data. Consequently, the company is described at the industry level as a participant in the aerospace and defense market.

Classification99 %
SectorIndustrials
Industry groupDiversified Aerospace & Defense
Generated · model-assisted
Sell-side consensus
consensus pending
— buy— hold— sell
Avg 12m price target
Upcoming events
  • EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
not yet wired
Ownership
Vanguard Capital Management, LLC
largest disclosed fund holder
Profitability
-783,4 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning AREB.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials · THIS SECTOR−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to AREB.O. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Company
    • EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    American Rebel Holdings Inc (AREB.O) is an aerospace and defense company listed on the NASDAQ. The firm operates within the Industrial Goods sector, focusing on activities related to aerospace and defense. Specific details regarding its operating segments, headquarters location, and geographic revenue mix are not provided in the available data. Consequently, the company is described at the industry level as a participant in the aerospace and defense market.

    Classification99 %
    SectorIndustrials
    Industry groupDiversified Aerospace & Defense
    AI synthesis
    GENERATED

    American Rebel Holdings Inc exhibits a highly leveraged capital structure, with a debt-to-equity ratio of 4.57, indicating a significant reliance on debt financing. The company's liquidity position is weak, as evidenced by a current ratio of 0.22 and negative free cash flow of -$34.41 million, which suggests that the firm is not generating sufficient cash to cover its operating expenses and capital expenditures. The price-to-book ratio of 0.29 and price-to-tangible-book ratio of 0.29 further indicate that the company's market value is significantly below its book value, reflecting poor investor sentiment and potential financial distress.

    Profitability metrics are deeply negative, with a return on equity of -7.83% and a return on assets of -1.08%, both of which are far below industry norms and suggest that the company is not effectively utilizing its equity or assets to generate returns. The operating margin is also negative, with an operating loss of -$31.81 million, and the net loss of -$34.33 million indicates that the company is not currently profitable. These figures are inconsistent with the typical performance of firms in the aerospace and defense industry, where margins are generally higher due to the capital-intensive nature of the sector.

    The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification, which increases its exposure to sector-specific risks and regional economic downturns. The lack of segment or geographic breakdown in the financial data suggests that the company may be vulnerable to disruptions in its primary market or product line, with limited ability to offset losses through other operations.

    Looking ahead, the company's growth trajectory is uncertain, with no disclosed revenue growth in the current fiscal year and no clear guidance for the next fiscal year. The negative operating cash flow of -$7.22 million and the absence of positive free cash flow indicate that the company is not generating sufficient internal resources to fund its operations or expansion. Without a clear path to profitability or external financing, the company may struggle to sustain operations in the near term.

    Risk factors include a high debt load, with long-term debt of $20.02 million and total liabilities of $27.44 million, which could lead to liquidity constraints or default if the company is unable to service its obligations. The risk assessment also flags negative net cash, which further exacerbates the company's financial vulnerability. While the dilution risk is currently rated as low, the company's capital structure and financial performance suggest that it may need to issue additional shares in the future to raise capital, which could dilute existing shareholders' equity.

    Recent events, including the latest financial filing, highlight the company's ongoing financial challenges, with a net loss of -$34.33 million and a significant decline in operating performance. The absence of recent earnings call transcripts or other disclosures limits the ability to assess management's strategy for addressing these issues.

    Key takeaways
    • American Rebel Holdings Inc is operating at a significant loss, with a net income of -$34.33 million and a negative return on equity of -7.83%.
    • The company's capital structure is highly leveraged, with a debt-to-equity ratio of 4.57 and a current ratio of 0.22, indicating poor liquidity.
    • The company is not generating positive free cash flow, with a free cash flow of -$34.41 million, which limits its ability to fund operations or growth.
    • The company's financial performance is inconsistent with industry norms, with negative returns on equity and assets, and a price-to-book ratio of 0.29.
    • The company's revenue is concentrated in a single business segment, increasing its exposure to sector-specific risks.
    • The company's financial position suggests a high risk of default or the need for additional capital, which could lead to equity dilution.

    Bull / Bear case

    Generated · model-assisted
    — missing data

    In focus — financials by report

    Valuation

    Market price
    $0,20
    Market cap
    $1.3M
    Enterprise value
    $21.2M
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    P / B
    0.3x
    P / Tangible book
    0.3x
    Tangible book
    $4.4M
    Net cash
    -$19.9M
    Current ratio
    0.2
    Debt / equity
    4.6
    ROA
    -1.1%
    ROE
    -7.8%
    Cash conversion
    21.0%
    CapEx / revenue
    -3.5%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    INDUSTRYSEGMENTCOMPANYIndustrialsIndustryDiversified Aerospace & Defense517,3B node revenueBA 17,3%RTX 17,1%LMT 14,5%GD 10,2%GE 8,9%NOC 8,1%LHX 4,1%TXT 2,9%Other 17,0%
    Source: company disclosures · own-taxonomy revenue-covered setAREB 0,0% · rank #48 of 56

    Business relationships

    Business relationships14 disclosed relationships · 2 types · extracted from filings & disclosures
    Partners1
    Amazon.Com IncAMZN.OPartner95%Source ↗
    Subsidiaries13
    EX21:073c1634c496EX21:073c1634c496Subsidiarie97%Source ↗
    EX21:26351b471c76EX21:26351b471c76Subsidiarie97%
    EX21:26f6debfd520EX21:26f6debfd520Subsidiarie97%Source ↗
    EX21:33025079413aEX21:33025079413aSubsidiarie97%
    EX21:58b963c9268fEX21:58b963c9268fSubsidiarie97%
    EX21:6f49db684666EX21:6f49db684666Subsidiarie97%Source ↗
    EX21:799487ff03afEX21:799487ff03afSubsidiarie97%Source ↗
    EX21:8975c9b4ea06EX21:8975c9b4ea06Subsidiarie97%Source ↗
    EX21:8afea3107450EX21:8afea3107450Subsidiarie97%
    EX21:ad5736686512EX21:ad5736686512Subsidiarie97%Source ↗
    EX21:c5f431e96fa2EX21:c5f431e96fa2Subsidiarie97%Source ↗
    EX21:d782cd126461EX21:d782cd126461Subsidiarie97%
    EX21:e8a246032726EX21:e8a246032726Subsidiarie97%

    Supply chain

    Vendors → AREB ↔ Partners → Customers · click any node to drill
    VENDORSPARTNERSCUSTOMERSAREBAREBAmerican Rebel Holdings Inc14 entitiesAmazon.Com IncDepartment StoresUS
    1 mention in 10-K0 from corporate websites0 from news dispatches
    Updated 2026-06-24

    Peer comparison

    Peer comparison8 peers · vs AREB · multiples and returns
    BA
    BA
    Boeing Co
    $233,54
    184,3B USD
    P/E
    74,5x
    vs self
    Div yield
    vs self
    ROE
    36,6 %
    +820,0 vs self
    RT
    RTX
    Rtx Corp
    $217,60
    297,0B USD
    P/E
    38,4x
    vs self
    Div yield
    1,3 %
    vs self
    ROE
    10,1 %
    +793,5 vs self
    LM
    LMT
    Lockheed Martin Corp
    $586,22
    135,5B USD
    P/E
    26,1x
    vs self
    Div yield
    2,3 %
    vs self
    ROE
    67,0 %
    +850,4 vs self
    GD
    GD
    General Dynamics Corp
    $382,43
    104,8B USD
    P/E
    24,9x
    vs self
    Div yield
    vs self
    ROE
    16,1 %
    +799,5 vs self
    GE
    GE
    General Electric
    $370,01
    388,5B USD
    P/E
    42,2x
    vs self
    Div yield
    0,4 %
    vs self
    ROE
    49,3 %
    +832,7 vs self
    NO
    NOC
    Northrop Grumman Corp
    $548,47
    78,1B USD
    P/E
    17,7x
    vs self
    Div yield
    1,7 %
    vs self
    ROE
    23,4 %
    +806,8 vs self
    LH
    LHX
    L3harris Technologies Inc
    $279,31
    52,5B USD
    P/E
    33,8x
    vs self
    Div yield
    1,6 %
    vs self
    ROE
    8,2 %
    +791,5 vs self
    TX
    TXT
    Textron Inc
    $86,39
    15,2B USD
    P/E
    17,2x
    vs self
    Div yield
    0,1 %
    vs self
    ROE
    11,4 %
    +794,8 vs self

    Market position

    Stress test

    — missing data

    Predictor forecast

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    — missing data

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-334,1 %Bottom quartile
    Net Margin-360,5 %Bottom quartile
    ROE-783,4 %Bottom quartile
    Capex / Rev-3,5 %Below median
    D/E4,57Bottom quartile
    Cash Conv0,21Bottom quartile

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    Derivative transactions

    Net acquired 714 100 sh2 grants2 insiders
    • LAMBRECHT COREY ALLENDirector, President, COO · Series D Convertible Preferred Stock → Common StockAcquired 346 905 @ $1,50grant · 2025-12-31
    • Ross Charles Andrew JRDirector, CEO · Series D Convertible Preferred Stock → Common StockAcquired 367 195 @ $1,50grant · 2025-12-31

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Return On Equity
      net_income / total_equity
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    • Market Cap
      market_price * shares_outstanding_diluted
    • Ev To Revenue
      enterprise_value / revenue
    Source documents
    • American Rebel Holdings Inc Market data — financials · 2026-05-27

    Ownership & reference

    Top holders

    • Vanguard Capital Management, LLCInvestment Managers · as of 2025-12-310,00 %$0M

    Insider activity

    Net selling0 buys · 4 sellsnet -$35,4B2 insiders · last 365d
    • LAMBRECHT COREY ALLENDirector, President, COO · Common StockSold 165 049 @ $0,97$160K · 2025-09-30
    • Ross Charles Andrew JRDirector, CEO · Common StockSold 175 000 @ $0,94$165K · 2025-09-30
    • Ross Charles Andrew JRDirector, CEO · Common StockSold 175 000 @ $1,04$182K · 2025-09-25
    • LAMBRECHT COREY ALLENDirector, President, COO · Common StockOther 175 000 @ $0,00$175 · 2025-09-25
    • LAMBRECHT COREY ALLENDirector, President, COO · Series A Convertible Preferred StockOther 350 @ $0,00$0 · 2025-09-25
    • Ross Charles Andrew JRDirector, CEO · Series A Convertible Preferred StockOther 350 @ $0,00$0 · 2025-09-25
    • Ross Charles Andrew JRDirector, CEO · Common StockOther 175 000 @ $0,00$175 · 2025-09-25
    • LAMBRECHT COREY ALLENDirector, President, COO · Common StockSold 175 000 @ $202 387,42$35,4B · 2025-09-23

    Short positioning

    67.0Kshares short-89.3% vs prior
    1days to cover
    1.0Kfails-to-deliver
    as of 2026-07-15 · short-interest report (free)

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    AREB.OCanonical
    NASDAQ · USD

    Intel & risk

    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.
    Relationship graph
    AREBAMZN.OEX21:073EX21:263EX21:26fEX21:330EX21:58bEX21:6f4EX21:799EX21:897EX21:8afDiversified Ae
    This companySectorPartnersSubsidiaries

    Evidence & claims

    From filings & derived data
    • Gross margin (FY 2025-12-31): -2.1%Derived (calculated)
    • R&D expense (YoY) (2025-12-31 vs 2024-12-31): -79.6%Derived (calculated)
    • Net margin (FY 2025-12-31): -360.5%Derived (calculated)
    • Revenue (YoY) (2025-12-31 vs 2024-12-31): -16.6%Derived (calculated)
    • Capex (YoY) (2025-12-31 vs 2024-12-31): 10,561.3%Derived (calculated)
    • Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): 157.4%Derived (calculated)
    • Cost of revenue (YoY) (2025-12-31 vs 2024-12-31): -15.8%Derived (calculated)
    • Total assets (YoY) (2025-12-31 vs 2024-12-31): 218.0%Derived (calculated)
    • Return on equity (FY 2025-12-31): -783.4%Derived (calculated)
    • Return on assets (FY 2025-12-31): -107.9%Derived (calculated)
    • Current ratio (FY 2025-12-31): 0.22xDerived (calculated)
    • Gross profit (YoY) (2025-12-31 vs 2024-12-31): -65.3%Derived (calculated)
    • EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): 99.5%Derived (calculated)
    • Net income (YoY) (2025-12-31 vs 2024-12-31): -95.0%Derived (calculated)
    • Debt-to-equity (FY 2025-12-31): 6.26xDerived (calculated)
    • Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): -2.9%Derived (calculated)
    • Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): -48.7%Derived (calculated)
    • EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): 99.5%Derived (calculated)
    • Operating income (YoY) (2025-12-31 vs 2024-12-31): -20.8%Derived (calculated)
    • Total liabilities (YoY) (2025-12-31 vs 2024-12-31): 55.6%Derived (calculated)
    • Current assets (annual): USD 5.64MSEC XBRL filing
    • Current liabilities (annual): USD 25.97MSEC XBRL filing
    • Operating cash flow (annual): USD -7.22MSEC XBRL filing
    • Shares outstanding (annual): 3.36KSEC XBRL filing
    Showing 24 of 60 surfaced claims.
    Atomic claims from regulatory filings and derived calculations. Provenance shown as source kind only.

    The Thread

    Everything we know, in order
    2026-10-28EVENTUpcomingQ3 2026 earnings (expected) estimated date
    2026-07-29 22:34 UTCEVENTHa Price Listing AREB remains DEFICIENT (NASDAQ) — cure period. closed below $1.00 for 60 consecutive trading days (last close $0.197). cure deadline 2027-01-17 (172 days remaining).
    2026-06-18FILING8-K filing →
    2026-06-02FILINGDEF 14A filing →
    2026-05-13FILING10-Q filing →
    2026-05-08FILING8-K filing →
    2026-05-08FILING424B2 filing →
    2026-05-08FILING424B2 filing →
    2026-04-29FILING8-K filing →
    2026-04-13FILING424B2 filing →
    2026-04-09FILING8-K filing →
    2026-04-03FILINGS-1 filing →
    2026-03-31FILING10-K filing →
    2026-03-27FILING8-K filing →
    2025-12-31 00:00 UTCINSIDER2 insider transactions — 2025-12 2 derivative
    2025-12-31INSIDERRoss Charles Andrew JR acquired 73.4k sh Series D Convertible Preferred Stock — Director, CEO
    2025-12-31INSIDERLAMBRECHT COREY ALLEN acquired 69.4k sh Series D Convertible Preferred Stock — Director, President, COO
    2025-09-30 00:00 UTCINSIDER8 insider transactions — 2025-09 · net sell $35.42B
    2025-09-30INSIDERLAMBRECHT COREY ALLEN sold 165.0k sh — Director, President, COO ~$160k
    2025-09-30INSIDERRoss Charles Andrew JR sold 175.0k sh — Director, CEO ~$165k
    2025-09-25INSIDERRoss Charles Andrew JR sold 175.0k sh — Director, CEO ~$182k
    2025-09-25INSIDERLAMBRECHT COREY ALLEN transacted 175.0k sh — Director, President, COO ~$0k
    2025-09-25INSIDERLAMBRECHT COREY ALLEN transacted 350 sh Series A Convertible Preferred Stock — Director, President, COO ~$0k
    2025-09-25INSIDERRoss Charles Andrew JR transacted 350 sh Series A Convertible Preferred Stock — Director, CEO ~$0k
    2025-09-25INSIDERRoss Charles Andrew JR transacted 175.0k sh — Director, CEO ~$0k
    2025-09-23INSIDERLAMBRECHT COREY ALLEN sold 175.0k sh — Director, President, COO ~$35417.80M
    2025-08-01 00:00 UTCINSIDER2 insider transactions — 2025-08
    2025-04-14 00:00 UTCINSIDER5 insider transactions — 2025-04 · net buy $359k 3 derivative
    2025-02-10 00:00 UTCINSIDER4 insider transactions — 2025-02 2 derivative
    2025-01-10 00:00 UTCINSIDER2 insider transactions — 2025-01 2 derivative
    2024-10-01 00:00 UTCINSIDER1 insider transaction — 2024-10 1 derivative
    2024-09-30 00:00 UTCINSIDER17 insider transactions — 2024-09 · net sell $911k
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage