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INDICATIVE · SAMPLE DATA
AREB$0.2356

American Rebel Holdings Inc

Aerospace & DefenseVerified

American Rebel Holdings Inc exhibits a highly leveraged capital structure, with a debt-to-equity ratio of 4.57, indicating a significant reliance on debt financing. The company's liquidity position is weak, as evidenced by a current ratio of 0.22 and negative free cash flow of -$34.41 million, which suggests that the firm is not generating sufficient cash to cover its operating expenses and capital expenditures. The price-to-book ratio of 0.29 and price-to-tangible-book ratio of 0.29 further indicate that the company's market value is significantly below its book value, reflecting poor investor sentiment and potential financial distress. Profitability metrics are deeply negative, with a return on equity of -7.83% and a return on assets of -1.08%, both of which are far below industry norms and suggest that the company is not effectively utilizing its equity or assets to generate returns. The operating margin is also negative, with an operating loss of -$31.81 million, and the net loss of -$34.33 million indicates that the company is not currently profitable. These figures are inconsistent with the typical performance of firms in the aerospace and defense industry, where margins are generally higher due to the capital-intensive nature of the sector. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification, which increases its exposure to sector-specific risks and regional economic downturns. The lack of segment or geographic breakdown in the financial data suggests that the company may be vulnerable to disruptions in its primary market or product line, with limited ability to offset losses through other operations. Looking ahead, the company's growth trajectory is uncertain, with no disclosed revenue growth in the current fiscal year and no clear guidance for the next fiscal year. The negative operating cash flow of -$7.22 million and the absence of positive free cash flow indicate that the company is not generating sufficient internal resources to fund its operations or expansion. Without a clear path to profitability or external financing, the company may struggle to sustain operations in the near term. Risk factors include a high debt load, with long-term debt of $20.02 million and total liabilities of $27.44 million, which could lead to liquidity constraints or default if the company is unable to service its obligations. The risk assessment also flags negative net cash, which further exacerbates the company's financial vulnerability. While the dilution risk is currently rated as low, the company's capital structure and financial performance suggest that it may need to issue additional shares in the future to raise capital, which could dilute existing shareholders' equity. Recent events, including the latest financial filing, highlight the company's ongoing financial challenges, with a net loss of -$34.33 million and a significant decline in operating performance. The absence of recent earnings call transcripts or other disclosures limits the ability to assess management's strategy for addressing these issues.

30-day price · AREB-0.97 (-88.3%)
Low$0.12High$1.65Close$0.13As of13 May, 00:00 UTC
Profile
CompanyAmerican Rebel Holdings Inc
TickerAREB.O
SectorIndustrials
BusinessIndustrial Goods
Industry groupIndustrial Goods
IndustryAerospace & Defense
AI analysis

Business. American Rebel Holdings Inc is an aerospace and defense company that operates in the industrial goods sector, primarily generating revenue through the production and sale of defense-related products and services.

Classification. The company is classified under the Aerospace & Defense industry within the Industrial Goods business sector, with a confidence level of 0.92 based on verified market data.

American Rebel Holdings Inc exhibits a highly leveraged capital structure, with a debt-to-equity ratio of 4.57, indicating a significant reliance on debt financing. The company's liquidity position is weak, as evidenced by a current ratio of 0.22 and negative free cash flow of -$34.41 million, which suggests that the firm is not generating sufficient cash to cover its operating expenses and capital expenditures. The price-to-book ratio of 0.29 and price-to-tangible-book ratio of 0.29 further indicate that the company's market value is significantly below its book value, reflecting poor investor sentiment and potential financial distress. Profitability metrics are deeply negative, with a return on equity of -7.83% and a return on assets of -1.08%, both of which are far below industry norms and suggest that the company is not effectively utilizing its equity or assets to generate returns. The operating margin is also negative, with an operating loss of -$31.81 million, and the net loss of -$34.33 million indicates that the company is not currently profitable. These figures are inconsistent with the typical performance of firms in the aerospace and defense industry, where margins are generally higher due to the capital-intensive nature of the sector. The company's revenue is concentrated in a single business segment, with no disclosed geographic diversification, which increases its exposure to sector-specific risks and regional economic downturns. The lack of segment or geographic breakdown in the financial data suggests that the company may be vulnerable to disruptions in its primary market or product line, with limited ability to offset losses through other operations. Looking ahead, the company's growth trajectory is uncertain, with no disclosed revenue growth in the current fiscal year and no clear guidance for the next fiscal year. The negative operating cash flow of -$7.22 million and the absence of positive free cash flow indicate that the company is not generating sufficient internal resources to fund its operations or expansion. Without a clear path to profitability or external financing, the company may struggle to sustain operations in the near term. Risk factors include a high debt load, with long-term debt of $20.02 million and total liabilities of $27.44 million, which could lead to liquidity constraints or default if the company is unable to service its obligations. The risk assessment also flags negative net cash, which further exacerbates the company's financial vulnerability. While the dilution risk is currently rated as low, the company's capital structure and financial performance suggest that it may need to issue additional shares in the future to raise capital, which could dilute existing shareholders' equity. Recent events, including the latest financial filing, highlight the company's ongoing financial challenges, with a net loss of -$34.33 million and a significant decline in operating performance. The absence of recent earnings call transcripts or other disclosures limits the ability to assess management's strategy for addressing these issues.
Key takeaways
  • American Rebel Holdings Inc is operating at a significant loss, with a net income of -$34.33 million and a negative return on equity of -7.83%.
  • The company's capital structure is highly leveraged, with a debt-to-equity ratio of 4.57 and a current ratio of 0.22, indicating poor liquidity.
  • The company is not generating positive free cash flow, with a free cash flow of -$34.41 million, which limits its ability to fund operations or growth.
  • The company's financial performance is inconsistent with industry norms, with negative returns on equity and assets, and a price-to-book ratio of 0.29.
  • The company's revenue is concentrated in a single business segment, increasing its exposure to sector-specific risks.
  • The company's financial position suggests a high risk of default or the need for additional capital, which could lead to equity dilution.
  • --
  • ## RATIONALES
Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$9.5M
Gross profit-$197.8k
Operating income-$31.8M
Net income-$34.3M
R&D
SG&A
D&A
SBC
Operating cash flow-$7.2M
CapEx-$329.4k
Free cash flow-$34.4M
Total assets$31.8M
Total liabilities$27.4M
Total equity$4.4M
Cash & equivalents$147.6k
Long-term debt$20.0M
Valuation
Market price$0.23
Market cap$1.3M
Enterprise value$21.2M
P/E
Reported non-GAAP P/E
EV/Revenue2.2
EV/Op income
EV/OCF
P/B0.3
P/Tangible book0.3
Tangible book$4.4M
Net cash-$19.9M
Current ratio0.2
Debt/Equity4.6
ROA-1.1%
ROE-7.8%
Cash conversion21.0%
CapEx/Revenue-3.5%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Aerospace & Defense · cohort 184 companies
MetricAREBActivity
Op margin-334.1%6.6% medp25 -6.7% · p75 13.4%bottom quartile
Net margin-360.5%4.7% medp25 -6.0% · p75 11.0%bottom quartile
Gross margin-2.1%28.0% medp25 16.8% · p75 46.8%bottom quartile
R&D / revenue4.1% medp25 4.1% · p75 4.1%
CapEx / revenue-3.5%-6.7% medp25 -17.5% · p75 -3.2%above median
Debt / equity457.0%16.5% medp25 3.2% · p75 44.9%top quartile
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-16 22:00 UTC#50d6ed6f
Source: analysis-pipeline (hybrid)Generated: 2026-05-27 09:29 UTCJob: 2cd732c6