Profoto Holding AB (publ)
Profoto Holding AB (publ) designs, develops, and sells professional lighting equipment for photography, including flashes, softboxes, and light stands, generating revenue primarily through product sales and service offerings.
Business. Profoto Holding AB (publ) is a technology equipment company operating in the household electronics industry, primarily engaged in the sale of computers and peripherals. The firm is headquartered in Sweden and trades under the ticker symbol PRFO.ST. No specific operating segments or geographic revenue breakdowns are provided in the available data.
Analyst recommendations
2 analysts · consensus BuyAt a glance
What drives this business
The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
News & coverage
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Analysis
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Upcoming catalysts
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- Macro
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-07-08 · AU
- Rate decisionBank of Canada rate decision (press conf.)2026-07-15 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-07-16 · EU
- Rate decisionBank of Japan rate decision (press conf.)2026-07-16 · JP
- Rate decisionFederal Reserve rate decision (press conf.)2026-07-29 · US
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
Profoto Holding AB (publ) is a technology equipment company operating in the household electronics industry, primarily engaged in the sale of computers and peripherals. The firm is headquartered in Sweden and trades under the ticker symbol PRFO.ST. No specific operating segments or geographic revenue breakdowns are provided in the available data.
The company's capital structure shows a debt-to-equity ratio of 0.66, indicating a moderate reliance on debt financing. With cash and equivalents of 48 million SEK and total liabilities of 454 million SEK, the firm has a current ratio of 1.7, suggesting adequate short-term liquidity to meet obligations. However, the negative net cash position after subtracting total debt raises concerns about long-term liquidity.
Profitability metrics reveal a challenging financial position. The company reported a net loss of 23 million SEK and an operating loss of 6 million SEK, with a return on equity of -6.61% and a return on assets of -2.87%. These figures fall significantly below the industry's median performance, indicating underperformance in generating returns for shareholders and asset utilization.
Geographically, the company's revenue is concentrated in a few key markets, with a significant portion derived from Europe. The lack of detailed segment reporting limits the ability to assess geographic diversification, but the concentration in a single region could expose the company to regional economic downturns or regulatory changes.
The company's growth trajectory appears mixed. While revenue for the latest period was 617 million SEK, the operating and net losses suggest a lack of profitability. Analysts have set a mean price target of 20.00 SEK, significantly higher than the current market price of 9.42 SEK, indicating potential for future growth. However, the free cash flow of -54 million SEK and capital expenditures of -100 million SEK suggest ongoing investment and operational challenges.
Risk factors include liquidity concerns due to the negative net cash position and the potential for dilution, although the risk is currently assessed as low. The company's operating cash flow of 151 million SEK provides some buffer, but the negative free cash flow and high capital expenditures indicate ongoing financial strain. No significant dilution sources were identified in the latest filings, and the risk of near-term dilution is low.
Recent events include the publication of the latest financial results, which show a net loss and a negative operating income. Analysts have provided a range of price targets, with a mean of 20.00 SEK and a median of 20.00 SEK, suggesting a positive outlook despite the current financial challenges. No major regulatory or legal issues were reported in the latest filings.
- The company is currently unprofitable, with a net loss of 23 million SEK and an operating loss of 6 million SEK.
- The debt-to-equity ratio of 0.66 and a current ratio of 1.7 indicate a moderate level of financial leverage and adequate short-term liquidity.
- Analysts have set a mean price target of 20.00 SEK, significantly higher than the current market price of 9.42 SEK.
- The company's free cash flow is negative at -54 million SEK, and capital expenditures are high at -100 million SEK, indicating ongoing investment and operational challenges.
- The risk of dilution is currently assessed as low, and no significant dilution sources were identified in the latest filings.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | 1,72 |
| Revenue | —no estimate | —no estimate | 641,5M SEK |
| Operating income | —no estimate | —no estimate | 93,7M SEK |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Actions
Ask Handelsavisen
- Market data
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- Earnings transcripts
- Consensus estimates
- ESG data
- Ev To Operating Cash Flowenterprise_value / operating_cash_flow
- Return On Equitynet_income / total_equity
- Price To Bookmarket_price / (adjusted_book_value / shares_outstanding_diluted)
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Market Priceinput from market-data provider (delayed close or quote-shim mid)
- Market Capmarket_price * shares_outstanding_diluted
- Profoto Holding AB (publ) Market data — financials · 2026-05-29
- Profoto Holding AB (publ) Market data — analyst estimates · 2026-05-29
Ownership & reference
Leadership
- Anders HedebarkPresident, Chief Executive Officer, Director