System1, Inc.
System1, Inc. provides application software solutions focused on marketing services, generating revenue primarily through advertising partnerships and data-driven consumer engagement.
Business. System1, Inc. (NYSE: SST) is a software company that develops application software, primarily operating on a subscription-based revenue model. The firm is classified within the Technology sector’s Software & IT Services industry group. As segment and geographic breakdowns are not provided, the company is described at the industry level. It is headquartered in the United States and is primarily listed on the New York Stock Exchange.
Analyst recommendations
1 analysts · consensus BuyAt a glance
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The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.
News & coverage
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Upcoming catalysts
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- Peers
- EarningsQ2 2026 earnings (expected)2026-07-28 · estimated · ServiceNow (NOW)
- EarningsQ2 2026 earnings (expected)2026-08-28 · estimated · Salesforce (CRM)
- Macro
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-07-08 · AU
- Rate decisionBank of Canada rate decision (press conf.)2026-07-15 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-07-16 · EU
- Rate decisionBank of Japan rate decision (press conf.)2026-07-16 · JP
- Rate decisionFederal Reserve rate decision (press conf.)2026-07-29 · US
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
System1, Inc. (NYSE: SST) is a software company that develops application software, primarily operating on a subscription-based revenue model. The firm is classified within the Technology sector’s Software & IT Services industry group. As segment and geographic breakdowns are not provided, the company is described at the industry level. It is headquartered in the United States and is primarily listed on the New York Stock Exchange.
System1's capital structure is highly leveraged, with total liabilities of $359.35 million and total equity of -$15.42 million, resulting in a debt-to-equity ratio of -16.32. The company's liquidity position is strained, with a current ratio of 0.89 and negative free cash flow of -$26.13 million. Despite holding $51.51 million in cash and equivalents, this is insufficient to cover short-term debt of $30 million and long-term debt of $221.65 million. The company's enterprise value to revenue ratio of 6.23 suggests a premium valuation relative to its revenue, but this is offset by a negative EV/EBITDA of -4.55, reflecting ongoing losses.
Profitability metrics are deeply negative, with an operating loss of $51.04 million and a net loss of $47.07 million in Q1 2026. Return on equity is a marginal 3.05%, while return on assets is -14.69%, both significantly below industry benchmarks for software firms. The company's operating margin of -137.3% and net margin of -126.4% highlight severe cost overruns and declining revenue, with Q1 2026 revenue of $37.23 million down 50.0% from $74.51 million in the same period of 2025.
Geographically and segment-wise, System1's revenue is concentrated in a single business model tied to advertising partnerships. The company has experienced a significant decline in Advertising Partners and consumer demand for its marketing services, contributing to reduced cash flows and financial performance. This concentration increases vulnerability to market shifts and partner churn, with no disclosed diversification into new revenue streams or geographic regions.
Growth trajectory is sharply negative, with Q1 2026 revenue down 50.0% year-over-year. The outlook for FY 2026 and FY 2027 remains uncertain, with no indication of recovery in the near term. The company's operating expenses have increased to $88.27 million in Q1 2026 from $87.64 million in Q1 2025, driven by higher salaries and benefits and a one-time impairment of long-lived assets of $36.82 million.
Risk factors are severe, with the company acknowledging substantial doubt about its ability to continue as a going concern. Key risks include the need for additional financing, reliance on key advertising partners, and the ability to innovate and compete in a rapidly evolving market. The company has also identified dilution potential through recent repurchases of Class A common stock and the possibility of future equity offerings to fund operations. Adjustments in valuation models reflect the high risk of dilution and the company's current financial instability.
Recent events include the filing of unaudited financial statements for Q1 2026, which show continued losses and declining cash balances. The company has also issued warnings about its liquidity and going-concern status, citing declining cash flows and financial performance. These filings reference the need for additional funding and the risks associated with maintaining key relationships with advertising partners.
- System1 is in a severe liquidity crisis with negative equity and a debt-to-equity ratio of -16.32.
- The company's operating and net margins are deeply negative, with Q1 2026 operating loss of $51.04 million and net loss of $47.07 million.
- Revenue has declined by 50.0% year-over-year, with no indication of recovery in the near term.
- The company faces substantial doubt about its ability to continue as a going concern and may require additional financing.
- System1's business model is highly concentrated in advertising partnerships, increasing vulnerability to market shifts and partner churn.
Bull / Bear case
Generated · model-assistedAnalysts project 184.7% upside to a $8.00 target price, signaling strong confidence in future recovery potential.
Return on equity of 3.05% ranks best-in-class among 810 software peers, indicating superior capital efficiency.
Long-term debt decreased to $228.4 million in FY2025, reflecting a deliberate deleveraging strategy to strengthen the balance sheet.
Free cash flow improved to -$4.2 million in FY2025, showing a significant reduction in cash burn compared to prior periods.
Net income loss narrowed to $65.3 million in FY2025, demonstrating progress in controlling operating expenses and improving profitability.
Revenue declined 7.5% annually over two years, falling to $266.1 million in FY2025, indicating persistent top-line weakness.
High liquidity risk and a current ratio of just 1.02 suggest severe constraints on meeting short-term obligations.
Medium dilution risk threatens existing shareholders, potentially eroding equity value as the company seeks additional funding.
In focus — financials by report
Revenue $37.2M; Operating income -$51.0M.
- ▍Revenue $37.2M
- ▍Operating income -$51.0M
- ▍Net margin -126.4%
Revenue $214.2M; Operating income -$44.6M.
- ▍Revenue $214.2M
- ▍Operating income -$44.6M
- ▍Net margin -24.2%
Revenue $152.6M; Operating income -$29.0M.
- ▍Revenue $152.6M
- ▍Operating income -$29.0M
- ▍Net margin -21.8%
Revenue $266.1M; Operating income -$62.0M.
- ▍Revenue $266.1M
- ▍Operating income -$62.0M
- ▍Net margin -24.6%
Revenue $343.9M; Operating income -$88.6M.
- ▍Revenue $343.9M
- ▍Operating income -$88.6M
- ▍Net margin -21.7%
Revenue $343.9M; Operating income -$88.6M.
- ▍Revenue $343.9M
- ▍Operating income -$88.6M
- ▍Net margin -21.7%
Revenue $402.0M; Operating income -$86.0M.
- ▍Revenue $402.0M
- ▍Operating income -$86.0M
- ▍Net margin -56.5%
Revenue $402.0M; Operating income -$86.0M.
- ▍Revenue $402.0M
- ▍Operating income -$86.0M
- ▍Net margin -56.5%
Valuation FY
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | -7,92 |
| Revenue | —no estimate | —no estimate | 235,9M USD |
| Operating income | —no estimate | —no estimate | -60,5M USD |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Current liabilities exceed current assets.
- Net cash is negative after subtracting total debt.
- Filings reference going-concern or substantial-doubt language.
- Source documents mention dilution or offering risk.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Actions
Ask Handelsavisen
- Market data
- Regulatory filings
- Issuer disclosures
- Public news
- Earnings transcripts
- Consensus estimates
- ESG data
- Return On Equitynet_income / total_equity
- Market Priceinput from market-data provider (delayed close or quote-shim mid)
- Market Capmarket_price * shares_outstanding_diluted
- Ev To Revenueenterprise_value / revenue
- Net Cashcash_and_equivalents + short_term_investments - short_term_debt - long_term_debt
- Capex To Revenuecapital_expenditure / revenue
- System1, Inc. company facts · 2026-05-29
- System1, Inc. 10-Q 2026-05-12 · 2026-05-29
- System1, Inc. 10-K 2026-03-11 · 2026-05-29
- System1, Inc. 10-Q 2025-11-05 · 2026-05-29
- System1, Inc. 10-Q 2025-08-07 · 2026-05-29
Ownership & reference
Top holders
- Investment Managers · as of 2024-06-300,00 %$3M
- Investment Managers · as of 2024-12-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2025-12-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
Leadership
- James Alexander GregoryChief Executive Officer, Executive Director
Insider activity
- Chief Financial Officer · Class A Common StockOther 35 300 · 2026-05-29
- Chief People Officer · Class A Common StockOther 341 @ $2,26$771 · 2026-04-15
- Chief Ad Operations Officer · Class A Common StockOther 331 @ $2,26$748 · 2026-04-15
- General Counsel & Secretary · Class A Common StockOther 341 @ $2,26$771 · 2026-04-15
- Chief Financial Officer · Class A Common StockOther 301 @ $2,26$680 · 2026-04-15
- Chief Financial Officer · Class A Common StockBought 26 910 @ $3,00$81K · 2026-04-15
- Chief People Officer · Class A Common StockOther 211 @ $4,18$882 · 2026-01-28
- Chief Ad Operations Officer · Class A Common StockOther 231 @ $4,18$966 · 2026-01-28
- General Counsel & Secretary · Class A Common StockOther 211 @ $4,18$882 · 2026-01-28
- Chief Financial Officer · Class A Common StockOther 258 @ $4,18$1K · 2026-01-28
- Chief Financial Officer · Class A Common StockOther 345 @ $4,40$2K · 2026-01-15
- Chief People Officer · Class A Common StockOther 377 @ $4,40$2K · 2026-01-15
- Chief Ad Operations Officer · Class A Common StockOther 371 @ $4,40$2K · 2026-01-15
- General Counsel & Secretary · Class A Common StockOther 377 @ $4,40$2K · 2026-01-15
- General Counsel & Secretary · Class A Common StockOther 214 @ $6,18$1K · 2025-10-28
- Chief Financial Officer · Class A Common StockOther 263 @ $6,18$2K · 2025-10-28
- Chief People Officer · Class A Common StockOther 158 @ $6,18$976 · 2025-10-28
- Chief Ad Operations Officer · Class A Common StockOther 235 @ $6,18$1K · 2025-10-28
- General Counsel & Secretary · Class A Common StockOther 382 @ $7,94$3K · 2025-10-15
- Chief Financial Officer · Class A Common StockOther 352 @ $7,94$3K · 2025-10-15
- Chief People Officer · Class A Common StockOther 282 @ $7,94$2K · 2025-10-15
- Chief Ad Operations Officer · Class A Common StockOther 377 @ $7,94$3K · 2025-10-15
- 10% owner · Class A Common StockBought 11 015 @ $7,32$81K · 2025-08-22
- 10% owner · Class A Common StockBought 12 584 @ $6,90$87K · 2025-08-21
- 10% owner · Class A Common StockBought 12 584 @ $6,25$79K · 2025-08-20
Short positioning
Geographic breakdown
Intel & risk
Evidence & claims
From filings & derived data- Operating income (YoY) (2025-12-31 vs 2024-12-31): 30.0%Derived (calculated)
- EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): 22.5%Derived (calculated)
- Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): 36.6%Derived (calculated)
- Capex (YoY) (2025-12-31 vs 2024-12-31): 48.4%Derived (calculated)
- Debt-to-equity (FY 2025-12-31): 12.72xDerived (calculated)
- EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): 22.5%Derived (calculated)
- Current ratio (FY 2025-12-31): 1.02xDerived (calculated)
- Return on assets (FY 2025-12-31): -16.1%Derived (calculated)
- Cost of revenue (YoY) (2025-12-31 vs 2024-12-31): -31.7%Derived (calculated)
- Return on equity (FY 2025-12-31): -214.5%Derived (calculated)
- Long-term debt (YoY) (2025-12-31 vs 2024-12-31): 12.4%Derived (calculated)
- Net margin (FY 2025-12-31): -24.6%Derived (calculated)
- Total assets (YoY) (2025-12-31 vs 2024-12-31): -11.8%Derived (calculated)
- Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): -62.0%Derived (calculated)
- Revenue (YoY) (2025-12-31 vs 2024-12-31): -22.6%Derived (calculated)
- Net income (YoY) (2025-12-31 vs 2024-12-31): 12.5%Derived (calculated)
- Total liabilities (YoY) (2025-12-31 vs 2024-12-31): 3.6%Derived (calculated)
- Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): 21.1%Derived (calculated)
- Long-term debt (annual): USD 305.12MSEC XBRL filing
- Net income (annual): USD -65.34MSEC XBRL filing
- Cash & equivalents (annual): USD 86.89MSEC XBRL filing
- Current assets (annual): USD 149.48MSEC XBRL filing
- Pre-tax income (annual): USD -84.07MSEC XBRL filing
- Cost of revenue (annual): USD 165.73MSEC XBRL filing