NRBC Bank PLC has launched a month-long marketing initiative titled the "Triple One Campaign 2026," targeting growth in customer engagement, deposit mobilisation, and credit card adoption.
The campaign was unveiled at the bank's head office in Dhaka by managing director and CEO Md Touhidul Alam Khan.
The initiative comes after NRBC Bank reported a significant increase in its deposit base for the 2025 fiscal year, with total deposits rising 17% year-on-year to Tk 19,842 crore.
The move signals a push to deepen retail and corporate relationships as the bank seeks to sustain its recent balance-sheet expansion.
The initiative comes after NRBC Bank reported a significant increase in its deposit base for the 2025 fiscal year, with total deposits rising 17% year-on-year to Tk 19,842 crore.
This growth added Tk 2,869 crore to the bank's liabilities, providing a stronger funding base for potential credit expansion.
The campaign's focus on credit cards aligns with broader trends in Bangladesh's financial sector, where digital payment adoption and card usage are gaining traction.