Chinese online fashion retailer Shein is pursuing an initial public offering on the Hong Kong Stock Exchange with a target valuation between $30 billion and $40 billion, according to sources familiar with the matter.

The company is moving quickly to bring its shares to market, with insiders indicating the debut could occur as early as mid-August.

Sources indicate the company plans to sell up to 8% of its equity in the offering.

The proposed listing represents a significant milestone for the private e-commerce giant, which has grown rapidly by leveraging a direct-to-consumer model and agile supply chain.

By targeting a valuation in the $30 billion to $40 billion range, Shein is positioning itself among the most valuable pure-play fashion retailers globally, challenging established peers in both traditional and digital retail spaces.

Sources indicate the company plans to sell up to 8% of its equity in the offering.

The final size of the deal and the exact listing date remain subject to market conditions and regulatory approval.