US President Donald Trump rang the opening bells for the New York Stock Exchange and Nasdaq from the Oval Office on Monday, using the platform to launch a new retail investment initiative aimed at minors.

The administration introduced 'Trump Accounts,' tax-advantaged investment vehicles available to all US citizen minors, featuring a $1,000 government seed contribution for children born between 2025 and 2028.

The move is designed to cement the association between the current administration and the ongoing equity rally while expanding long-term retail participation in financial markets.

US stock markets opened with broad buying interest on Monday, pushing major indices into positive territory early in the session.

The Dow Jones Industrial Average climbed to a new milestone level in the first minutes of trading, reflecting sustained investor confidence.

The launch of the new accounts adds a policy-driven tailwind to retail sentiment, potentially increasing capital flows into equities over the coming years as the seeded accounts mature.