Traeger Inc
Traeger Inc designs, manufactures, and sells premium wood pellet grills and accessories for the outdoor cooking market.
Business. Traeger Inc (NYSE: COOK.K) is a consumer cyclicals company operating in the Appliances, Tools & Housewares industry. The firm generates revenue through the sale of products, primarily within the cyclical consumer products sector. Specific details regarding operating segments and geographic breakdowns are not provided in the available data. The company is primarily listed on the New York Stock Exchange under the ticker symbol COOK.K.
Analyst recommendations
8 analysts · consensus HoldAt a glance
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- Company
- EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
- Macro
- Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
- Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
- Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
- Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
- Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
- Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
- Macro & political
- ElectionSE Swedish Election2026-09-14 · SE
- ElectionUS U.S. Midterms2026-11-03 · US
- ElectionFR French Legislative2027-06-01 · FR
Pre-earnings brief
Signals & dispatch
Composite-score breakdown
Synthesis
Traeger Inc (NYSE: COOK.K) is a consumer cyclicals company operating in the Appliances, Tools & Housewares industry. The firm generates revenue through the sale of products, primarily within the cyclical consumer products sector. Specific details regarding operating segments and geographic breakdowns are not provided in the available data. The company is primarily listed on the New York Stock Exchange under the ticker symbol COOK.K.
Traeger operates with a highly leveraged capital structure, as evidenced by a debt-to-equity ratio of 2.34, indicating significant reliance on long-term debt to fund operations. The company’s liquidity position is constrained, with cash and equivalents of $19.62 million, which is insufficient to cover its $399.84 million in long-term debt. The negative net cash position further exacerbates liquidity risk, as operating cash flow of $20.52 million is far below the level needed to service debt obligations.
Profitability metrics are sharply negative, with a return on equity of -67.42% and a return on assets of -17.04%, both well below the industry median for Appliances, Tools & Housewares. The company reported a net loss of $115.18 million for the period, driven by an operating loss of $97.73 million despite gross profit of $222.45 million. This suggests high operating expenses and potentially weak pricing power or cost control.
Geographically, Traeger’s revenue is concentrated in the United States, with no material international exposure disclosed. The company’s product portfolio is centered on wood pellet grills, with limited diversification into accessories and related products. This concentration increases vulnerability to shifts in consumer demand for outdoor cooking equipment, particularly in the premium segment.
Growth appears to be under pressure, with no clear revenue acceleration in the outlook. The company’s revenue for the period was $559.52 million, but the negative operating income and free cash flow of -$68.43 million suggest operational inefficiencies. Analysts have issued a median price target of $37.50, below the current market price of $43.99, indicating a bearish consensus.
Risk factors include liquidity constraints, negative net income, and a high debt load. The company’s dilution risk is currently low, with no near-term pressure from share issuance or convertible debt. However, the negative free cash flow and high debt-to-equity ratio could necessitate future capital raises, which may dilute existing shareholders.
Recent filings and transcripts highlight ongoing challenges in managing costs and maintaining gross margin stability. Traeger has not disclosed material new product launches or strategic shifts in the latest reporting period, and the company’s capital expenditure of -$7.44 million suggests a reduction in investment in growth initiatives.
- Traeger is highly leveraged, with a debt-to-equity ratio of 2.34 and negative net cash, raising liquidity concerns.
- The company reported a net loss of $115.18 million, with operating and free cash flow in negative territory, indicating operational inefficiencies.
- Analysts have a bearish outlook, with a median price target of $37.50 below the current market price of $43.99.
- Traeger’s business is concentrated in the U.S. and premium wood pellet grills, increasing exposure to demand volatility in this niche market.
- No material new product launches or strategic shifts were disclosed in the latest reporting period.
Bull / Bear case
Generated · model-assistedIn focus — financials by report
Valuation
Revenue by segment
Business relationships
Supply chain
Peer comparison
Market position
Stress test
Predictor forecast
| Metric | Our forecast | Guidance | Consensus |
|---|---|---|---|
| EPS | —no estimate | —no estimate | -4,46 |
| Revenue | —no estimate | —no estimate | 472,7M UNKNOWN ERROR IN UNIVERSE PROCESSING |
| Operating income | —no estimate | —no estimate | 17,3M UNKNOWN ERROR IN UNIVERSE PROCESSING |
Options
Short squeeze
Earnings-call key lines
Consensus distribution
sell-side coverageEstimate revisions
consensus EPS · 26-week trendSell-side observations
Themes
ESG
Risk factors
- Net cash is negative after subtracting total debt.
Benchmarks vs cohort
Corporate actions / M&A
FX exposure
Comparable transactions
Derivatives & instruments
Derivative transactions
- Chief Sales Officer · Restricted Stock Units → Common StockAcquired 35 541grant · 2026-04-20
- Director, Chief Executive Officer · Restricted Stock Units → Common StockAcquired 129 240grant · 2026-04-20
- Chief Financial Officer · Restricted Stock Units → Common StockAcquired 25 848grant · 2026-04-20
Actions
Ask Handelsavisen
- Market data
- Market data cache
- Issuer disclosures
- Public news
- Earnings transcripts
- Consensus estimates
- ESG data
- Ev To Operating Cash Flowenterprise_value / operating_cash_flow
- Return On Equitynet_income / total_equity
- Price To Bookmarket_price / (adjusted_book_value / shares_outstanding_diluted)
- Dilution Ratio(shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
- Market Priceinput from market-data provider (delayed close or quote-shim mid)
- Market Capmarket_price * shares_outstanding_diluted
- Traeger Inc Market data — financials · 2026-05-27
- Traeger Inc Market data — analyst estimates · 2026-05-27
- Traeger Inc Market data — ESG · 2026-05-27
Ownership & reference
Top holders
- Investment Managers · as of 2024-12-310,00 %$1M
- Investment Managers · as of 2024-06-300,00 %$6M
- Investment Managers · as of 2025-12-310,00 %$4M
- Investment Managers · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$1M
- Investment Managers · as of 2026-03-310,00 %$0M
- Investment Managers · as of 2026-03-310,00 %$0M
- Brokerage Firms · as of 2026-03-310,00 %$0M
- Institutional Investor · as of 2026-03-310,00 %$0M
- Institutional Investor · as of 2026-03-310,00 %$0M
Leadership
- Jeremy AndrusChairman of the Board, Chief Executive Officer
Insider activity
- Director · Common StockOther 1 893 · 2026-06-09
- Director · Common StockOther 1 893 · 2026-06-09
- Director · Common StockOther 1 893 · 2026-06-09
- Director · Common StockOther 389 · 2026-05-01
- Chief Financial Officer · Common StockOther 163 @ $43,47$7K · 2026-04-21
- Chief Financial Officer · Common StockOther 598 @ $31,93$19K · 2026-04-08
- Chief Sales Officer · Common StockOther 602 @ $30,68$18K · 2026-04-06
- Chief Financial Officer · Common StockOther 548 @ $30,68$17K · 2026-04-06
- Director · Common StockOther 17 045 · 2026-02-02
- Director · Common StockOther 37 500 · 2026-02-02
- Chief Financial Officer · Common StockOther 4 793 @ $0,86$4K · 2025-12-01
- Director · Common StockOther 44 836 · 2025-11-03
- Director · Common StockOther 20 380 · 2025-11-03
- President of Apption Labs · Common StockOther 15 955 @ $1,40$22K · 2025-09-04
- Chief Financial Officer · Common StockOther 11 980 @ $1,25$15K · 2025-09-02
- President of Apption Labs · Common StockOther 90 177 @ $1,25$113K · 2025-09-02
Short positioning
Geographic breakdown
Intel & risk
Evidence & claims
From filings & derived data- Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): -38.2%Derived (calculated)
- Revenue (YoY) (2025-12-31 vs 2024-12-31): -7.4%Derived (calculated)
- R&D expense (YoY) (2025-12-31 vs 2024-12-31): -18.4%Derived (calculated)
- Gross margin (FY 2025-12-31): 39.2%Derived (calculated)
- Return on equity (FY 2025-12-31): -67.4%Derived (calculated)
- Return on assets (FY 2025-12-31): -17.0%Derived (calculated)
- Operating income (YoY) (2025-12-31 vs 2024-12-31): -3,219.5%Derived (calculated)
- Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): -14.1%Derived (calculated)
- Net margin (FY 2025-12-31): -20.6%Derived (calculated)
- Net income (YoY) (2025-12-31 vs 2024-12-31): -238.7%Derived (calculated)
- Long-term debt (YoY) (2025-12-31 vs 2024-12-31): -0.1%Derived (calculated)
- Capex (YoY) (2025-12-31 vs 2024-12-31): -42.2%Derived (calculated)
- Gross profit (YoY) (2025-12-31 vs 2024-12-31): -14.1%Derived (calculated)
- Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): 31.0%Derived (calculated)
- Cost of revenue (YoY) (2025-12-31 vs 2024-12-31): -2.4%Derived (calculated)
- Current ratio (FY 2025-12-31): 2.68xDerived (calculated)
- Debt-to-equity (FY 2025-12-31): 2.96xDerived (calculated)
- EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): -222.2%Derived (calculated)
- EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): -222.2%Derived (calculated)
- Total liabilities (YoY) (2025-12-31 vs 2024-12-31): -8.9%Derived (calculated)
- Total assets (YoY) (2025-12-31 vs 2024-12-31): -18.6%Derived (calculated)
- Operating income (annual): USD -97.73MSEC XBRL filing
- R&D expense (annual): USD 12.4MSEC XBRL filing
- EPS (basic) (annual): USD-PER-SHARES -1SEC XBRL filing