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INDICATIVE · SAMPLE DATA
COOK$43.9959

Traeger Inc

Appliances, Tools & HousewaresVerified

Traeger operates with a highly leveraged capital structure, as evidenced by a debt-to-equity ratio of 2.34, indicating significant reliance on long-term debt to fund operations. The company’s liquidity position is constrained, with cash and equivalents of $19.62 million, which is insufficient to cover its $399.84 million in long-term debt. The negative net cash position further exacerbates liquidity risk, as operating cash flow of $20.52 million is far below the level needed to service debt obligations. Profitability metrics are sharply negative, with a return on equity of -67.42% and a return on assets of -17.04%, both well below the industry median for Appliances, Tools & Housewares. The company reported a net loss of $115.18 million for the period, driven by an operating loss of $97.73 million despite gross profit of $222.45 million. This suggests high operating expenses and potentially weak pricing power or cost control. Geographically, Traeger’s revenue is concentrated in the United States, with no material international exposure disclosed. The company’s product portfolio is centered on wood pellet grills, with limited diversification into accessories and related products. This concentration increases vulnerability to shifts in consumer demand for outdoor cooking equipment, particularly in the premium segment. Growth appears to be under pressure, with no clear revenue acceleration in the outlook. The company’s revenue for the period was $559.52 million, but the negative operating income and free cash flow of -$68.43 million suggest operational inefficiencies. Analysts have issued a median price target of $37.50, below the current market price of $43.99, indicating a bearish consensus. Risk factors include liquidity constraints, negative net income, and a high debt load. The company’s dilution risk is currently low, with no near-term pressure from share issuance or convertible debt. However, the negative free cash flow and high debt-to-equity ratio could necessitate future capital raises, which may dilute existing shareholders. Recent filings and transcripts highlight ongoing challenges in managing costs and maintaining gross margin stability. Traeger has not disclosed material new product launches or strategic shifts in the latest reporting period, and the company’s capital expenditure of -$7.44 million suggests a reduction in investment in growth initiatives.

30-day price · COOK+12.34 (+42.6%)
Low$28.42High$45.50Close$41.34As of12 May, 00:00 UTC
Profile
CompanyTraeger Inc
TickerCOOK.K
SectorConsumer Cyclicals
BusinessCyclical Consumer Products
Industry groupCyclical Consumer Products
IndustryAppliances, Tools & Housewares
AI analysis

Business. Traeger Inc designs, manufactures, and sells premium wood pellet grills and accessories for the outdoor cooking market.

Classification. Traeger is classified in the Consumer Cyclicals economic sector, under the Cyclical Consumer Products business sector, and the Appliances, Tools & Housewares industry, with a confidence level of 0.92.

Traeger operates with a highly leveraged capital structure, as evidenced by a debt-to-equity ratio of 2.34, indicating significant reliance on long-term debt to fund operations. The company’s liquidity position is constrained, with cash and equivalents of $19.62 million, which is insufficient to cover its $399.84 million in long-term debt. The negative net cash position further exacerbates liquidity risk, as operating cash flow of $20.52 million is far below the level needed to service debt obligations. Profitability metrics are sharply negative, with a return on equity of -67.42% and a return on assets of -17.04%, both well below the industry median for Appliances, Tools & Housewares. The company reported a net loss of $115.18 million for the period, driven by an operating loss of $97.73 million despite gross profit of $222.45 million. This suggests high operating expenses and potentially weak pricing power or cost control. Geographically, Traeger’s revenue is concentrated in the United States, with no material international exposure disclosed. The company’s product portfolio is centered on wood pellet grills, with limited diversification into accessories and related products. This concentration increases vulnerability to shifts in consumer demand for outdoor cooking equipment, particularly in the premium segment. Growth appears to be under pressure, with no clear revenue acceleration in the outlook. The company’s revenue for the period was $559.52 million, but the negative operating income and free cash flow of -$68.43 million suggest operational inefficiencies. Analysts have issued a median price target of $37.50, below the current market price of $43.99, indicating a bearish consensus. Risk factors include liquidity constraints, negative net income, and a high debt load. The company’s dilution risk is currently low, with no near-term pressure from share issuance or convertible debt. However, the negative free cash flow and high debt-to-equity ratio could necessitate future capital raises, which may dilute existing shareholders. Recent filings and transcripts highlight ongoing challenges in managing costs and maintaining gross margin stability. Traeger has not disclosed material new product launches or strategic shifts in the latest reporting period, and the company’s capital expenditure of -$7.44 million suggests a reduction in investment in growth initiatives.
Key takeaways
  • Traeger is highly leveraged, with a debt-to-equity ratio of 2.34 and negative net cash, raising liquidity concerns.
  • The company reported a net loss of $115.18 million, with operating and free cash flow in negative territory, indicating operational inefficiencies.
  • Analysts have a bearish outlook, with a median price target of $37.50 below the current market price of $43.99.
  • Traeger’s business is concentrated in the U.S. and premium wood pellet grills, increasing exposure to demand volatility in this niche market.
  • No material new product launches or strategic shifts were disclosed in the latest reporting period.
  • --
  • ## RATIONALES
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Financial snapshot
PeriodHA-latest
CurrencyUSD
Revenue$559.5M
Gross profit$222.4M
Operating income-$97.7M
Net income-$115.2M
R&D
SG&A
D&A
SBC
Operating cash flow$20.5M
CapEx-$7.4M
Free cash flow-$68.4M
Total assets$676.0M
Total liabilities$505.1M
Total equity$170.8M
Cash & equivalents$19.6M
Long-term debt$399.8M
Valuation
Market price$43.99
Market cap$121.8M
Enterprise value$502.0M
P/E
Reported non-GAAP P/E
EV/Revenue0.9
EV/Op income
EV/OCF24.5
P/B0.7
P/Tangible book0.7
Tangible book$170.8M
Net cash-$380.2M
Current ratio2.7
Debt/Equity2.3
ROA-17.0%
ROE-67.4%
Cash conversion-18.0%
CapEx/Revenue-1.3%
SBC/Revenue
Asset intensity
Dilution ratio0.0%
Risk assessment
Dilution riskLow
Liquidity riskMedium
  • Net cash is negative after subtracting total debt.
Industry benchmarks
Activity: Appliances, Tools & Housewares · cohort 210 companies
MetricCOOKActivity
Op margin-17.5%4.4% medp25 1.2% · p75 11.4%bottom quartile
Net margin-20.6%3.0% medp25 0.7% · p75 7.5%bottom quartile
Gross margin39.8%26.7% medp25 20.4% · p75 35.5%top quartile
R&D / revenue4.1% medp25 3.2% · p75 4.9%
CapEx / revenue-1.3%-3.4% medp25 -6.2% · p75 -1.6%top quartile
Debt / equity234.0%18.8% medp25 3.2% · p75 49.7%top quartile
Observations
IR observations
Mean price target41.86 Unknown error in universe processing
Median price target37.50 Unknown error in universe processing
High price target75.00 Unknown error in universe processing
Low price target30.00 Unknown error in universe processing
Mean recommendation2.88 (1=strong buy, 5=strong sell)
Strong-buy count0.00
Buy count1.00
Hold count7.00
Sell count0.00
Strong-sell count0.00
Mean EPS estimate-4.46 Unknown error in universe processing
Last actual EPS-6.00 Unknown error in universe processing
Source data
Underlying data the analysis-pipeline pulls and audits. Fetch timestamps + content hashes show when each source was last refreshed.
Company fundamentalsperiod financials
no public URL
2026-05-16 13:04 UTC#0a17c14f
Market quoteclose USD 42.24 · shares 0.00B diluted
no public URL
2026-05-16 13:05 UTC#f1e747ba
Source: analysis-pipeline (hybrid)Generated: 2026-05-27 16:37 UTCJob: 41d778ab