Handelsavisen
prelaunch
CO
COOK.K NYSE Appliances, Tools & Housewares

Traeger Inc

$41,34
Open in Charts → Attach watcher ⌖
USD
Set alert
Last 30 days
1D5D1M3M6MYTD1Y5YMax
Live price chart loads from the market-data widget.
Mcap
114,5M USD
P/E
EV / Rev
Div yield
Op margin
-17,5 %
ROE
-67,4 %
Net margin
-20,6 %
Debt / equity
2,34
Beta
52w range
Volume
249
Day range
$58,48–$67,96
Prev close
$60,18
Open
$59,31
Next earnings
2026-10-28
Ex-dividend
TR 1Y
About

Traeger Inc designs, manufactures, and sells premium wood pellet grills and accessories for the outdoor cooking market.

Business. Traeger Inc (NYSE: COOK.K) is a consumer cyclicals company operating in the Appliances, Tools & Housewares industry. The firm generates revenue through the sale of products, primarily within the cyclical consumer products sector. Specific details regarding operating segments and geographic breakdowns are not provided in the available data. The company is primarily listed on the New York Stock Exchange under the ticker symbol COOK.K.

Classification99 %
SectorConsumer Discretionary
Industry groupAppliances, Tools & Housewares
Generated · model-assisted
Sell-side consensus
HOLD8 analysts
1 buy7 hold0 sell
Avg 12m price target41,86

Analyst recommendations

8 analysts · consensus Hold
Buy1
Hold7
Sell0
12-month price target
41,86
Consensus of sell-side coverage.
Upcoming events
  • EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
See all catalysts →

At a glance

Score
not yet scored
Valuation
valuation pending
Analysts
Hold
8 analysts · indicative
Ownership
Nuveen LLC
largest disclosed fund holder
Profitability
-67,4 %
return on equity
Quality
not yet scored

What drives this business

The watch-list the newsroom runs for this company — derived from its sector path, sharpened layer by layer. Not investment advice.

— missing data

News & coverage

0
  • No recent newsroom coverage mentioning COOK.
  • Sector rotation

    Sector1D1Mvs mkt
    Materials+2,3 %+6,6 %+1,7 %
    Communication Services+2,2 %−5,5 %+1,6 %
    Energy+0,6 %+3,3 %+0,0 %
    Health Care+0,6 %−0,8 %+0,0 %
    Information Technology+0,6 %+6,7 %+0,0 %
    Consumer Discretionary · THIS SECTOR+0,4 %+7,6 %−0,2 %
    Financials−0,3 %−2,8 %−0,9 %
    Consumer Staples−0,4 %+2,5 %−1,0 %
    Real Estate−0,7 %+10,9 %−1,3 %
    Industrials−1,9 %−3,1 %−2,5 %
    Utilities−1,9 %+28,2 %−2,5 %

    Developing storylines

    No tracked sagas currently linked to COOK.K. Browse all sagas →

    Analysis

    AI analysis
    Generated · analysis pipeline · tier hybrid · as of 2026-08-04 ↑ At a glance

    Opportunity

    — missing data

    Upcoming catalysts

    Scheduled public events. Informational only — not investment advice.

    • Company
    • EarningsQ3 2026 earnings (expected)2026-10-28 · estimated
    • Macro
    • Rate decisionBank of England rate decision (press conf.)2026-08-06 · GB
    • Rate decisionReserve Bank of Australia rate decision (press conf.)2026-08-12 · AU
    • Rate decisionNorges Bank rate decision (press conf.)2026-08-20 · NO
    • Rate decisionSveriges Riksbank rate decision (press conf.)2026-09-03 · SE
    • Rate decisionBank of Canada rate decision (press conf.)2026-09-09 · CA
    • Rate decisionEuropean Central Bank rate decision (press conf.)2026-09-10 · EU
    • Macro & political
    • ElectionSE Swedish Election2026-09-14 · SE
    • ElectionUS U.S. Midterms2026-11-03 · US
    • ElectionFR French Legislative2027-06-01 · FR

    Pre-earnings brief

    — missing data

    Signals & dispatch

    peak dispatch · —

    Composite-score breakdown

    Synthesis

    Business

    Traeger Inc (NYSE: COOK.K) is a consumer cyclicals company operating in the Appliances, Tools & Housewares industry. The firm generates revenue through the sale of products, primarily within the cyclical consumer products sector. Specific details regarding operating segments and geographic breakdowns are not provided in the available data. The company is primarily listed on the New York Stock Exchange under the ticker symbol COOK.K.

    Classification99 %
    SectorConsumer Discretionary
    Industry groupAppliances, Tools & Housewares
    AI synthesis
    GENERATED

    Traeger operates with a highly leveraged capital structure, as evidenced by a debt-to-equity ratio of 2.34, indicating significant reliance on long-term debt to fund operations. The company’s liquidity position is constrained, with cash and equivalents of $19.62 million, which is insufficient to cover its $399.84 million in long-term debt. The negative net cash position further exacerbates liquidity risk, as operating cash flow of $20.52 million is far below the level needed to service debt obligations.

    Profitability metrics are sharply negative, with a return on equity of -67.42% and a return on assets of -17.04%, both well below the industry median for Appliances, Tools & Housewares. The company reported a net loss of $115.18 million for the period, driven by an operating loss of $97.73 million despite gross profit of $222.45 million. This suggests high operating expenses and potentially weak pricing power or cost control.

    Geographically, Traeger’s revenue is concentrated in the United States, with no material international exposure disclosed. The company’s product portfolio is centered on wood pellet grills, with limited diversification into accessories and related products. This concentration increases vulnerability to shifts in consumer demand for outdoor cooking equipment, particularly in the premium segment.

    Growth appears to be under pressure, with no clear revenue acceleration in the outlook. The company’s revenue for the period was $559.52 million, but the negative operating income and free cash flow of -$68.43 million suggest operational inefficiencies. Analysts have issued a median price target of $37.50, below the current market price of $43.99, indicating a bearish consensus.

    Risk factors include liquidity constraints, negative net income, and a high debt load. The company’s dilution risk is currently low, with no near-term pressure from share issuance or convertible debt. However, the negative free cash flow and high debt-to-equity ratio could necessitate future capital raises, which may dilute existing shareholders.

    Recent filings and transcripts highlight ongoing challenges in managing costs and maintaining gross margin stability. Traeger has not disclosed material new product launches or strategic shifts in the latest reporting period, and the company’s capital expenditure of -$7.44 million suggests a reduction in investment in growth initiatives.

    Key takeaways
    • Traeger is highly leveraged, with a debt-to-equity ratio of 2.34 and negative net cash, raising liquidity concerns.
    • The company reported a net loss of $115.18 million, with operating and free cash flow in negative territory, indicating operational inefficiencies.
    • Analysts have a bearish outlook, with a median price target of $37.50 below the current market price of $43.99.
    • Traeger’s business is concentrated in the U.S. and premium wood pellet grills, increasing exposure to demand volatility in this niche market.
    • No material new product launches or strategic shifts were disclosed in the latest reporting period.

    Bull / Bear case

    Generated · model-assisted
    — missing data

    In focus — financials by report

    Valuation

    Market price
    $41,34
    Market cap
    $121.8M
    Enterprise value
    $502.0M
    P/E
    Non-GAAP P/E
    EV / Revenue
    EV / Op income
    EV / OCF
    24.5x
    P / B
    0.7x
    P / Tangible book
    0.7x
    Tangible book
    $170.8M
    Net cash
    -$380.2M
    Current ratio
    2.7
    Debt / equity
    2.3
    ROA
    -17.0%
    ROE
    -67.4%
    Cash conversion
    -18.0%
    CapEx / revenue
    -1.3%
    SBC / revenue
    Dilution ratio
    0.0%

    Revenue by segment

    Market share

    INDUSTRYSEGMENTCOMPANYConsumer CyclicalsIndustryAppliances, Tools & Housewares27,1B node revenueWHR 57,4%SN 23,6%SPB 10,4%LCUT 2,4%COOK 2,1%GILT 1,7%VIOT 1,3%SBDS 1,2%
    Source: company disclosures · own-taxonomy revenue-covered setCOOK 2,1% · rank #5 of 9

    Business relationships

    Business relationships5 disclosed relationships · 2 types · extracted from filings & disclosures
    Customers4
    ANON:CUST:COOK.K:CustomerAANON:CUST:COOK.K:CustomerACustomer88%Source ↗
    ANON:CUST:COOK.K:CustomerBANON:CUST:COOK.K:CustomerBCustomer88%Source ↗
    ANON:CUST:COOK.K:CustomerCANON:CUST:COOK.K:CustomerCCustomer88%Source ↗
    Partners1
    Apple Inc.AAPL.OPartner90%Source ↗

    Supply chain

    Vendors → COOK ↔ Partners → Customers · click any node to drill
    VENDORSPARTNERSCUSTOMERSCOOKCOOKTraeger Inc5 entitiesApple Inc.Phones & Handheld DeviceUSCOSTCO WHOLESALE CORPORetailUSANON:CUST:COOK.K:CustoANON:CUST:COOK.K:CustoANON:CUST:COOK.K:Custo
    5 mentions in 10-K0 from corporate websites0 from news dispatches
    Updated 2026-07-04

    Peer comparison

    Peer comparison7 peers · vs COOK · multiples and returns
    WH
    WHR
    Whirlpool Corp
    $39,21
    2,3B USD
    P/E
    7,1x
    vs self
    Div yield
    14,0 %
    vs self
    ROE
    8,4 %
    +75,8 vs self
    SN
    SN
    SHARKNINJA, INC.
    $160,57
    22,7B USD
    P/E
    29,8x
    vs self
    Div yield
    vs self
    ROE
    26,3 %
    +93,8 vs self
    SP
    SPB
    Spectrum Brands Holdings Inc
    P/E
    vs self
    Div yield
    vs self
    ROE
    vs self
    LC
    LCUT
    LIFETIME BRANDS, INC.
    $8,53
    195,0M USD
    P/E
    vs self
    Div yield
    2,5 %
    vs self
    ROE
    -8,3 %
    +59,2 vs self
    GI
    GILT
    GILT.PSX
    P/E
    vs self
    Div yield
    vs self
    ROE
    vs self
    VI
    VIOT
    Viomi Technology Co Ltd
    $0,77
    51,8M USD
    P/E
    vs self
    Div yield
    vs self
    ROE
    vs self
    SB
    SBDS
    Solo Brands Inc
    P/E
    vs self
    Div yield
    vs self
    ROE
    vs self

    Market position

    Stress test

    — missing data

    Predictor forecast

    Next quarternear-term
    Earnings · next quarterconf 45 %
    EPS
    Consensus EPS
    -4,46
    Predicted surprise
    +0,00
    Beat probability
    45 %
    Analysts
    8
    Other metrics
    Revenue
    no estimate
    Segment revenue
    no estimate
    Margin
    no estimate
    Segment margin
    no estimate
    as of 2026-05-16 · Earnings Surprise V1
    Period note: consensus is not fiscal-period-aligned at source — read as consensus vs the last reported actual, not a calibrated same-quarter surprise.
    Full fiscal year~1 year ahead
    Full fiscal year · our forecast vs guidance vs consensus
    MetricOur forecastGuidanceConsensus
    EPSno estimateno estimate-4,46
    Revenueno estimateno estimate472,7M UNKNOWN ERROR IN UNIVERSE PROCESSING
    Operating incomeno estimateno estimate17,3M UNKNOWN ERROR IN UNIVERSE PROCESSING
    Full-year consensus mean (period as reported by source) · consensus in UNKNOWN ERROR IN UNIVERSE PROCESSING. Company-level full-year forecast and management guidance are not yet modelled at scale — shown as "no estimate", never inferred.
    Probabilistic model output — not investment advice. · generated 2026-08-04

    Options

    — missing data

    Short squeeze

    — missing data

    Earnings-call key lines

    — missing data

    Consensus distribution

    sell-side coverage
    Recommendation distribution8 analysts
    Strong buy0
    Buy1
    Hold7
    Sell0
    Strong sell0
    12-month price target$41,86 · Median $37,50
    Low $30,00High $75,00
    Operating income · consensus17,3M UNKNOWN ERROR IN UNIVERSE PROCESSING
    EPS surprise
    −34,5 %
    reported vs consensus · miss
    Revenue surprise
    +18,4 %
    reported vs consensus · beat

    Estimate revisions

    consensus EPS · 26-week trend
    — missing data

    Sell-side observations

    Low$30,00
    Mean$41,86
    Median$37,50
    High$75,00
    Spot$41,34
    +1.3 %implied to mean12-month sell-side price targets · ▲ spot

    Themes

    — missing data

    ESG

    — missing data

    Risk factors

    Dilution riskLow
    Liquidity riskMedium
    Filing-based flags
    • Net cash is negative after subtracting total debt.

    Benchmarks vs cohort

    Op Margin-17,5 %Bottom quartile
    Net Margin-20,6 %Bottom quartile
    ROE-67,4 %Bottom quartile
    Capex / Rev-1,3 %Above P75
    D/E2,34Bottom quartile
    Cash Conv-0,18Below median

    Corporate actions / M&A

    — missing data

    FX exposure

    — missing data

    Comparable transactions

    — missing data

    Derivatives & instruments

    Derivative transactions

    Net acquired 190 629 sh3 grants3 insiders
    • VandenAkker ColeChief Sales Officer · Restricted Stock Units → Common StockAcquired 35 541grant · 2026-04-20
    • ANDRUS JEREMYDirector, Chief Executive Officer · Restricted Stock Units → Common StockAcquired 129 240grant · 2026-04-20
    • Hord Michael JosephChief Financial Officer · Restricted Stock Units → Common StockAcquired 25 848grant · 2026-04-20

    Actions

    Ask Handelsavisen

    — missing data
    Data sources
    • Market data
    • Market data cache
    • Issuer disclosures
    • Public news
    • Earnings transcripts
    • Consensus estimates
    • ESG data
    How metrics are computed
    • Ev To Operating Cash Flow
      enterprise_value / operating_cash_flow
    • Return On Equity
      net_income / total_equity
    • Price To Book
      market_price / (adjusted_book_value / shares_outstanding_diluted)
    • Dilution Ratio
      (shares_outstanding_diluted - shares_outstanding_basic) / shares_outstanding_basic
    • Market Price
      input from market-data provider (delayed close or quote-shim mid)
    • Market Cap
      market_price * shares_outstanding_diluted
    Source documents
    • Traeger Inc Market data — financials · 2026-05-27
    • Traeger Inc Market data — analyst estimates · 2026-05-27
    • Traeger Inc Market data — ESG · 2026-05-27

    Ownership & reference

    Top holders

    • Nuveen LLCInvestment Managers · as of 2024-12-310,00 %$1M
    • BlackRock Institutional Trust Company, N.A.Investment Managers · as of 2024-06-300,00 %$6M
    • Vanguard Capital Management, LLCInvestment Managers · as of 2025-12-310,00 %$4M
    • Geode Capital Management, L.L.C.Investment Managers · as of 2026-03-310,00 %$1M
    • Charles Schwab Investment Management, Inc.Investment Managers · as of 2026-03-310,00 %$0M
    • Morgan Stanley Smith Barney LLCInvestment Managers · as of 2026-03-310,00 %$1M
    • UBS Financial Services, Inc.Investment Managers · as of 2026-03-310,00 %$0M
    • State Street Investment Management (US)Investment Managers · as of 2026-03-310,00 %$0M
    • Wells Fargo AdvisorsBrokerage Firms · as of 2026-03-310,00 %$0M
    • FMR LLCInstitutional Investor · as of 2026-03-310,00 %$0M
    • JONES FINANCIAL COMPANIES LLLPInstitutional Investor · as of 2026-03-310,00 %$0M

    Leadership

    • Jeremy AndrusChairman of the Board, Chief Executive Officer

    Insider activity

    Mixed / flat0 buys · 0 sellsnet $07 insiders · last 365d
    • Lempres Elizabeth CahillDirector · Common StockOther 1 893 · 2026-06-09
    • Beck Wendy A.Director · Common StockOther 1 893 · 2026-06-09
    • Richman Steven PhilipDirector · Common StockOther 1 893 · 2026-06-09
    • Richman Steven PhilipDirector · Common StockOther 389 · 2026-05-01
    • Hord Michael JosephChief Financial Officer · Common StockOther 163 @ $43,47$7K · 2026-04-21
    • Hord Michael JosephChief Financial Officer · Common StockOther 598 @ $31,93$19K · 2026-04-08
    • VandenAkker ColeChief Sales Officer · Common StockOther 602 @ $30,68$18K · 2026-04-06
    • Hord Michael JosephChief Financial Officer · Common StockOther 548 @ $30,68$17K · 2026-04-06
    • Richman Steven PhilipDirector · Common StockOther 17 045 · 2026-02-02
    • Alvarez RalphDirector · Common StockOther 37 500 · 2026-02-02
    • Hord Michael JosephChief Financial Officer · Common StockOther 4 793 @ $0,86$4K · 2025-12-01
    • Alvarez RalphDirector · Common StockOther 44 836 · 2025-11-03
    • Richman Steven PhilipDirector · Common StockOther 20 380 · 2025-11-03
    • HARDY JAMES H JRPresident of Apption Labs · Common StockOther 15 955 @ $1,40$22K · 2025-09-04
    • Hord Michael JosephChief Financial Officer · Common StockOther 11 980 @ $1,25$15K · 2025-09-02
    • HARDY JAMES H JRPresident of Apption Labs · Common StockOther 90 177 @ $1,25$113K · 2025-09-02

    Short positioning

    51.5Kshares short+10.5% vs prior
    1.05days to cover
    69.5%short of daily vol
    641fails-to-deliver
    as of 2026-07-15 · short-interest report (free)

    Geographic breakdown

    — missing data
    Listings · one canonical issuer all listings resolve to the canonical
    COOK.KCanonical
    NYSE · USD

    Intel & risk

    PredictorBeat prob45 %Surprise+0,00Full forecast →
    peak dispatch · —
    OSINT findings
    Dilution riskLow
    Liquidity riskMedium
    Net cash is negative after subtracting total debt.
    Relationship graph
    COOKCOST.OANON:CUSANON:CUSANON:CUSAAPL.OAppliances, To
    This companySectorCustomersPartners

    Evidence & claims

    From filings & derived data
    • Shareholders' equity (YoY) (2025-12-31 vs 2024-12-31): -38.2%Derived (calculated)
    • Revenue (YoY) (2025-12-31 vs 2024-12-31): -7.4%Derived (calculated)
    • R&D expense (YoY) (2025-12-31 vs 2024-12-31): -18.4%Derived (calculated)
    • Gross margin (FY 2025-12-31): 39.2%Derived (calculated)
    • Return on equity (FY 2025-12-31): -67.4%Derived (calculated)
    • Return on assets (FY 2025-12-31): -17.0%Derived (calculated)
    • Operating income (YoY) (2025-12-31 vs 2024-12-31): -3,219.5%Derived (calculated)
    • Operating cash flow (YoY) (2025-12-31 vs 2024-12-31): -14.1%Derived (calculated)
    • Net margin (FY 2025-12-31): -20.6%Derived (calculated)
    • Net income (YoY) (2025-12-31 vs 2024-12-31): -238.7%Derived (calculated)
    • Long-term debt (YoY) (2025-12-31 vs 2024-12-31): -0.1%Derived (calculated)
    • Capex (YoY) (2025-12-31 vs 2024-12-31): -42.2%Derived (calculated)
    • Gross profit (YoY) (2025-12-31 vs 2024-12-31): -14.1%Derived (calculated)
    • Cash & equivalents (YoY) (2025-12-31 vs 2024-12-31): 31.0%Derived (calculated)
    • Cost of revenue (YoY) (2025-12-31 vs 2024-12-31): -2.4%Derived (calculated)
    • Current ratio (FY 2025-12-31): 2.68xDerived (calculated)
    • Debt-to-equity (FY 2025-12-31): 2.96xDerived (calculated)
    • EPS (diluted) (YoY) (2025-12-31 vs 2024-12-31): -222.2%Derived (calculated)
    • EPS (basic) (YoY) (2025-12-31 vs 2024-12-31): -222.2%Derived (calculated)
    • Total liabilities (YoY) (2025-12-31 vs 2024-12-31): -8.9%Derived (calculated)
    • Total assets (YoY) (2025-12-31 vs 2024-12-31): -18.6%Derived (calculated)
    • Operating income (annual): USD -97.73MSEC XBRL filing
    • R&D expense (annual): USD 12.4MSEC XBRL filing
    • EPS (basic) (annual): USD-PER-SHARES -1SEC XBRL filing
    Showing 24 of 60 surfaced claims.
    Atomic claims from regulatory filings and derived calculations. Provenance shown as source kind only.

    The Thread

    Everything we know, in order
    2026-10-28EVENTUpcomingQ3 2026 earnings (expected) estimated date
    2026-06-30 03:38 UTCEARNINGSUpcomingForecast: earnings_forecast (90d)
    2026-06-09 00:00 UTCINSIDER3 insider transactions — 2026-06
    2026-06-09FILING8-K filing →
    2026-06-09INSIDERLempres Elizabeth Cahill transacted 1.9k sh — Director
    2026-06-09INSIDERBeck Wendy A. transacted 1.9k sh — Director
    2026-06-09INSIDERRichman Steven Philip transacted 1.9k sh — Director
    2026-05-11FILING10-Q filing →
    2026-05-11FILING8-K filing →
    2026-05-01 00:00 UTCINSIDER1 insider transaction — 2026-05
    2026-05-01INSIDERRichman Steven Philip transacted 389 sh — Director
    2026-04-27FILINGDEF 14A filing →
    2026-04-21 00:00 UTCINSIDER7 insider transactions — 2026-04 3 derivative
    2026-04-21INSIDERHord Michael Joseph transacted 163 sh — Chief Financial Officer ~$7k
    2026-04-20INSIDERVandenAkker Cole acquired 35.5k sh Restricted Stock Units — Chief Sales Officer
    2026-04-20INSIDERANDRUS JEREMY acquired 129.2k sh Restricted Stock Units — Director, Chief Executive Officer
    2026-04-20INSIDERHord Michael Joseph acquired 25.8k sh Restricted Stock Units — Chief Financial Officer
    2026-04-08INSIDERHord Michael Joseph transacted 598 sh — Chief Financial Officer ~$19k
    2026-04-06INSIDERVandenAkker Cole transacted 602 sh — Chief Sales Officer ~$18k
    2026-04-06INSIDERHord Michael Joseph transacted 548 sh — Chief Financial Officer ~$17k
    2026-03-27FILING8-K filing →
    2026-03-17FILING8-K filing →
    2026-03-12FILING8-K filing →
    2026-03-06FILING8-K filing →
    2026-03-06FILING10-K filing →
    2026-02-05FILING8-K filing →
    2026-02-02 00:00 UTCINSIDER2 insider transactions — 2026-02
    2026-02-02INSIDERRichman Steven Philip transacted 17.0k sh — Director
    2026-02-02INSIDERAlvarez Ralph transacted 37.5k sh — Director
    2026-01-29FILING8-K filing →
    2026-01-26FILINGDEF 14A filing →
    2025-12-01 00:00 UTCINSIDER1 insider transaction — 2025-12
    2025-12-01INSIDERHord Michael Joseph transacted 4.8k sh — Chief Financial Officer ~$4k
    2025-11-03 00:00 UTCINSIDER2 insider transactions — 2025-11
    2025-11-03INSIDERAlvarez Ralph transacted 44.8k sh — Director
    2025-11-03INSIDERRichman Steven Philip transacted 20.4k sh — Director
    2025-09-04 00:00 UTCINSIDER3 insider transactions — 2025-09 · net sell $150k
    2025-09-04INSIDERHARDY JAMES H JR transacted 16.0k sh — President of Apption Labs ~$22k
    2025-09-02INSIDERHord Michael Joseph transacted 12.0k sh — Chief Financial Officer ~$15k
    2025-09-02INSIDERHARDY JAMES H JR transacted 90.2k sh — President of Apption Labs ~$113k
    Showing the 40 most recent of 41 entries.
    The entity's full life in the product — typed, chronological, joined across Newspaper, Platform and Data. Our memory, made visible.
    Sources filings · IR · transcripts · market data · tier hybrid · as of 2026-08-04 Market data · Issuer disclosures · Public news · Earnings transcripts · Consensus estimates · ESG data Premium coverage