Apple is set to raise prices on its products in India by 15% to 20% in response to a persistent global shortage of memory chips.
The move, reported by Hindu Businessline and corroborated by Moneyweb, marks a significant escalation in the cost pressures facing consumer electronics manufacturers.
Rather than absorbing the higher component costs, the tech giant is passing them directly to consumers, a strategy that underscores the severity of the current supply constraints.
The ripple effects are expected to extend beyond Apple.
Industry estimates suggest that other personal computer and tablet original equipment manufacturers (OEMs) will likely follow suit.
Competitors are anticipated to either increase prices on select models, reduce promotional discounts, or shift their product line focus toward more premium devices that can better sustain higher margins.