Apple shares plunge 6.1% as memory chip shortage forces price hikes

The tech giant's decision to pass soaring component costs to consumers triggered its steepest single-day sell-off in over a year, signaling deepening supply-chain pressures.

By Handelsavisen Newsroom · Automated 2026-06-26 10:14 UTC · 1 min read

Apple Inc. shares fell 6.1% in overnight trading, marking the company's sharpest decline in more than a year.

The sell-off followed confirmation that the technology giant is raising prices on its MacBook and iPad product lines to offset surging costs for memory and storage components.

The price increases, which reach up to 25% on certain Mac and iPad models, are a direct response to a severe global shortage of memory chips.

The price increases, which reach up to 25% on certain Mac and iPad models, are a direct response to a severe global shortage of memory chips.

Investors reacted negatively to the news, viewing the cost pass-through as a potential drag on demand for the company's high-margin hardware.

The slump in Apple's valuation also weighed on broader tech sector stocks, highlighting the vulnerability of consumer electronics manufacturers to upstream supply constraints.

This development marks a significant escalation in the ongoing component cost crisis.