British American Tobacco slashes 9,000 jobs in major restructuring

The UK tobacco giant is accelerating its workforce reduction, adding to the 5,500 positions previously targeted for elimination as part of its strategic pivot toward artificial intelligence.

By Handelsavisen Newsroom · Automated 2026-06-29 08:56 UTC · 1 min read

British American Tobacco (BAT) is cutting 9,000 jobs globally, a significant escalation in its ongoing restructuring efforts.

The Financial Times reported the latest round of layoffs, which adds to the 5,500 positions the company had previously announced it would eliminate.

This brings the total number of roles targeted for removal to 14,500, marking one of the most aggressive workforce reductions in the company's recent history.

The move underscores BAT's commitment to transforming its operational model through artificial intelligence and digital innovation.

The company has stated that these restructuring measures are essential to its long-term strategy, aiming to streamline operations and reduce costs in a challenging market environment.

Investors will be watching to see how these cuts impact the company's short-term financials and long-term growth prospects.