British American Tobacco has announced a sweeping workforce reduction of 9,000 jobs globally, marking a significant escalation in its ongoing restructuring efforts.
The company, which produces major brands including Dunhill and Lucky Strike, will eliminate 5,500 positions directly while outsourcing an additional 3,500 roles to partner businesses.
This move represents a substantial deepening of the cost-cutting measures previously signaled by the firm.
The restructuring is part of a broader strategic pivot toward artificial intelligence and operational efficiency.
According to reports from the Independent, the company views these reductions as essential to its long-term transformation.
The decision underscores the pressure on traditional tobacco giants to streamline operations and invest in new technologies despite a challenging regulatory and market environment.