The Tea Trade Association of Cochin (TTAC) has formally proposed the creation of a unified, pan-India tea auction platform.
The association argues that a centralized national marketplace would significantly enhance transparency and accessibility for buyers and sellers across the country, moving beyond the current fragmented regional structure.
This push for consolidation arrives as the Tea Board prepares to launch its own new web-based auction platform on June 30.
The Board’s initiative is designed to improve efficiency and user experience in tea auctions, signaling a broader industry shift toward digital trading infrastructure.
The structural debate unfolds against a backdrop of strengthening prices for orthodox tea.
At the Kochi auctions, prices have climbed, driven by a rebound in export demand from West Asia following a de-escalation of regional tensions.