Colombian insurance firm Protección has announced the inclusion of Bitcoin in its investment offerings, marking a significant step for institutional crypto adoption in the region.
The company introduced two distinct products: one designed to protect 100% of capital at maturity, and another targeting investors with a higher risk tolerance.
Bitcoin has recently retreated to its lowest level in two weeks, briefly dipping below the $60,000 threshold.
Juan David Correa, president of Protección, confirmed the launch, positioning the firm to capture growing demand for digital asset exposure among retail and institutional clients alike.
The announcement comes at a time of heightened volatility for the world’s largest cryptocurrency.
Bitcoin has recently retreated to its lowest level in two weeks, briefly dipping below the $60,000 threshold.
This pullback was driven by a broad-based selloff in US technology stocks, which weighed heavily on risk sentiment across global markets.