Comfresh Group, a major South Australian hydroponic grower and supplier to leading supermarket chains, is advancing plans for an initial public offering on the Australian Securities Exchange.

The move follows the collapse of a private sale process that was led by PwC, which ultimately failed to secure a buyer.

According to reports from the Australian Financial Review, the company has not yet distributed an official IPO presentation to investors.

However, financial forecasts for the business have been obtained, signaling that the preparation for a public listing is underway.

The shift from a private transaction to a public market debut marks a significant strategic pivot for the fresh produce supplier.

The decision to pursue an ASX listing comes as the company seeks to capitalize on its established supply relationships with major retailers.