Swiss online pharmacy DocMorris announced on Thursday that it is cutting 100 full-time positions as part of a strategic shift to reduce its cost structure through the deployment of artificial intelligence.
The move underscores the accelerating pace at which service-sector firms are leveraging automation to replace human labor, a trend that industry executives warn could exacerbate social tensions if left unchecked.
The restructuring at DocMorris comes amid growing concerns from technology leaders and policymakers about the disruptive potential of generative AI on the global labor market.
While the technology promises efficiency gains, it also raises the specter of widespread job displacement, particularly in administrative and customer-facing roles.
Some industry figures have begun advocating for radical policy responses, including universal basic income, to mitigate the social fallout of mass automation.
This development aligns with broader warnings from international financial institutions regarding the macroeconomic risks of rapid technological adoption.