A group of former Eucalyptus staff has launched a new start-up called Early Bird, focusing on hangover relief products.
The venture is being funded in part by exit payouts from Eucalyptus' recent $1.6 billion buyout, marking a swift redeployment of capital from the men's health sector into adjacent wellness categories.
Dan Cable, who previously spearheaded Eucalyptus' men's longevity brand Compound, is listed as a co-founder.
He is joined by Alex Debney, a former Macquarie Group manager and early investor in Eucalyptus.
The team aims to leverage their experience in direct-to-consumer health brands to capture a niche market for recovery and wellness solutions.
The launch highlights the entrepreneurial momentum generated by the Eucalyptus exit, with former employees and investors quickly pivoting to new opportunities.