Hungarian farmland prices breach HUF 3 million per hectare as transaction volume falls

OTP Bank data shows record price levels in eastern counties despite a 14% drop in deal activity, signaling a shift toward scarcity-driven valuation in the domestic agricultural sector.

By Handelsavisen Newsroom · Automated 2026-06-22 10:18 UTC · 1 min read

Average prices for Hungarian arable land have surpassed the symbolic threshold of HUF 3 million per hectare in at least one eastern county, according to new data from OTP Bank.

The milestone comes as the broader market shows signs of cooling, with transaction volumes contracting significantly over the past year.

5%. Despite this drop in liquidity, average prices per hectare continued to rise across all regions, driven by persistent demand for scarce high-quality assets.

OTP’s Farmland Value Map indicates that the Hungarian agricultural real estate market slowed considerably in 2025.

The number of transactions fell by 14.4%, while the total area of land sold decreased by 16.5%.

Despite this drop in liquidity, average prices per hectare continued to rise across all regions, driven by persistent demand for scarce high-quality assets.

The divergence between falling volume and rising prices suggests a market where buyers are willing to pay a premium for limited supply, even as overall activity wanes.