The Hungarian National Tax and Customs Administration (NAV) has launched a targeted enforcement operation against informal sneaker traders operating within closed Facebook groups.
Authorities identified sellers evading fiscal obligations and have imposed fines amounting to millions of forints for the failure to issue receipts.
This crackdown represents a significant escalation in the regulator's efforts to tax the grey market.
By penetrating private social media communities, NAV is demonstrating its capacity to monitor and penalize informal commerce that previously operated outside the formal economy.
The penalties underscore the financial risks for individuals engaged in unregistered sales of high-demand consumer goods.
The move aligns with broader regulatory trends in Europe to close loopholes in digital and peer-to-peer trading.