IFIC Bank PLC has signed a memorandum of understanding with Transcom Electronics Limited to provide its clients with discounts and other benefits on electronics products.
The agreement, announced Wednesday, links the bank’s retail customer base with one of Bangladesh’s largest electronics manufacturers and multi-brand retailers.
Shib Pada Dey, chief financial officer of Transcom Electronics, and Helal Ahmed, chief of branch business and head of operations at IFIC Bank, signed the deal.
The partnership aims to deepen customer engagement by integrating financial services with retail purchasing incentives.
This move reflects a broader trend among financial institutions to secure direct channels for influencing consumer behavior at the point of sale.
As the economy becomes increasingly digital, banks are competing for relevance beyond traditional lending and deposit services.