Tilaknagar Industries has acquired a 36.17% equity stake in Round the Cocktails, the manufacturer behind the premium mixer brand Bartisans, for ₹8 crore.
The company disclosed the transaction in a filing with Indian stock exchanges, marking a strategic entry into the beverage ingredients sector.
The acquisition is structured to accelerate the growth and distribution of Bartisans across India.
By taking a controlling minority stake, Tilaknagar aims to leverage its existing industrial and logistical capabilities to scale the mixer brand’s market presence.
The deal values the target company at approximately ₹22 crore on a fully diluted basis, reflecting a premium for the brand’s positioning in the high-end mixer category.
This move signals a diversification strategy for Tilaknagar, which has traditionally focused on industrial components and building materials.