Shares of Advanced Micro Devices and ARM Holdings are climbing as UBS analysts highlight a structural shift in the artificial intelligence investment cycle.

The bank’s research arm describes the move as an "extraordinary" transition, with AI infrastructure stocks overtaking big tech hyperscalers in market performance and investor interest.

The bank argues that the shift toward CPU-intensive workloads is driving a surge in demand for central processing units from hyperscale cloud providers.

This repricing reflects a broader market recognition that the AI build-out is no longer limited to graphics processing units and large-cap software platforms, but is extending into the underlying compute infrastructure.

UBS has raised its price target for ARM Holdings, citing the growing reliance on its architecture for these new CPU-heavy applications.

The research note suggests that investors are rotating capital away from crowded hyperscaler positions and into the suppliers enabling the next phase of data center expansion.