Asian online marketplaces Temu, Shein and AliExpress accounted for 5.3% of all online retail sales in Germany during the second quarter, marking a new high for the platforms' penetration of the European market.
The figure underscores the accelerating shift in consumer behavior toward cross-border digital commerce, even as domestic retailers face margin pressure from low-cost imports.
The 5.3% share represents a significant milestone, suggesting that the platforms are no longer niche players but established forces in the German retail landscape.
The data, reported by Handelsblatt citing Dpa, highlights the growing competitive threat posed by Chinese-backed e-commerce giants.
While traditional German retailers have struggled with rising logistics costs and inflationary pressures, these platforms have leveraged aggressive pricing and direct-to-consumer models to gain ground.
The 5.3% share represents a significant milestone, suggesting that the platforms are no longer niche players but established forces in the German retail landscape.
This development adds to a broader trend of e-commerce growth across Asia and Europe.