AU Small Finance Bank has entered a partnership with Zaggle Prepaid Ocean Services Ltd to launch a co-branded retail credit card.
The new product, available on both Visa and RuPay networks, introduces a rewards system based on Zagg Coins that can be converted to cashback, alongside standard benefits such as UPI integration and contactless payments.
The launch represents a strategic push by the lender to deepen its engagement with retail customers through value-added services.
The launch represents a strategic push by the lender to deepen its engagement with retail customers through value-added services.
By integrating personalized Value Passes and flexible redemption options, the bank aims to increase card usage and customer stickiness in a competitive consumer banking market.
This product expansion follows a period of robust balance sheet growth for AU Small Finance Bank.
The lender recently reported a 23.5% year-on-year increase in deposits, reaching ₹1.58 trillion for the June quarter.