BlackRock launches Nasdaq-100 ETF to challenge Invesco as AI rally fuels demand

The world's largest asset manager enters the index-tracking space, targeting Invesco's monopoly on the tech-heavy benchmark amid surging investor appetite for AI exposure.

By Handelsavisen Newsroom · Automated 2026-07-07 12:38 UTC · 1 min read Last updated: 2026-07-07 13:03 UTC

BlackRock has launched a new exchange-traded fund tracking the Nasdaq-100 index, directly challenging Invesco's long-standing dominance in the space.

The iShares Nasdaq 100 ETF began trading on Thursday under its own ticker, marking a significant expansion for the asset manager into a segment previously controlled by a single competitor.

The move comes as investor demand for exposure to the AI-driven stock market rally continues to surge.

By offering a low-cost, liquid vehicle to access the 100 largest non-financial companies on the Nasdaq, BlackRock aims to capture a larger share of the inflows driving the technology sector's recent outperformance.

Invesco has historically held a near-monopoly on Nasdaq-100 ETFs with its QQQ fund, which has become a staple for retail and institutional investors seeking tech exposure.

BlackRock's entry introduces direct competition, potentially pressuring fees and forcing Invesco to defend its market share in one of the most popular index-tracking products globally.