Chinese automaker Chery has finalized its transition from a vehicle importer to a local manufacturer in South Africa by taking over the Rosslyn plant, formerly operated by Nissan.
The move secures the company's manufacturing footprint on the continent and signals a deeper commitment to the South African market beyond simple export logistics.
The acquisition allows Chery to retain approximately 700 jobs at the facility, providing stability to the local workforce while enabling the production of its popular Omoda and Jaecoo brands.
This shift from importing finished vehicles to local assembly is a significant operational change, allowing the company to potentially reduce costs and navigate trade dynamics more effectively.
The Rosslyn takeover aligns with Chery's broader strategy to expand its manufacturing presence in emerging markets.
The company recently launched a local electric vehicle assembly line in Thailand, beginning production of the Chery V23 model at its facility in Rayong province.