Digital Workforce has agreed to acquire the AI agent-based customer service business of Front AI for EUR 3 million.

The transaction is structured as an all-cash deal, with EUR 2 million payable immediately and the remaining EUR 1 million due within 12 months.

The acquisition marks a strategic expansion for Digital Workforce into the automated customer service segment.

By integrating Front AI's agent technology, the company aims to broaden its artificial intelligence offerings and enhance its service capabilities for enterprise clients.

This move aligns with a broader trend of Nordic tech firms consolidating AI capabilities.

While major players like Salesforce have been active in the US market, European companies are increasingly looking to internalize AI functions through targeted acquisitions rather than building from scratch.